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AK Madhavan (Madmax)

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AK Madhavan (Madmax)
File:Ak madhavan pic.jpg
BornAgaram Kandadai Madhavan
(1959-12-21) December 21, 1959 (age 59)
Tamil Nadu, India
ResidenceMumbai, India
Other namesMadmax / Max
Alma materPoddar College, Jamnalal Bajaj Institute of Management Studies
OccupationCEO of Assemblage Entertainment
EmployerAssemblage Entertainment (2013–present)
Spouse(s)Barnali Madhavan
Children2, Abhishek Madhavan & Arjun Madhavan
Parent(s)AK Devaraj (father)
Shantha Devaraj (mother)

AK Madhavan is the chief executive officer (CEO) of Assemblage Entertainment[1]. He is popularly known as Madmax and is internationally recognized in the business of media, film and entertainment as the one accredited to opening the doors of the Indian Animation[2] Industry to the global market. He leads the Indian animation industry in all government and industry forums, including National Association of Software and Services Companies (NASSCOM), Federation of Indian Chambers of Commerce & Industry (FICCI) and Confederation of Indian Industry (CII).

His company focuses on CGI animation, based out of Mumbai, India. Prior to Assemblage, Max was CEO at Crest Animation Studios where he delivered over 400+ episodicals across TV and DVD, multiple feature films, having won Emmy Award, BAFTA's and other awards of repute.

Early life and education[edit | edit source]

AK Madhavan was born on 21 December 1959 in Tamil Nadu to AK Devaraj and Shantha Devaraj, a South Indian couple.

He spent the initial years of his childhood in Tamil Nadu and then moved to the city of Bombay (now Mumbai). He is 1 of two siblings and completed most of his schooling from Kendriya Vidyalaya (first in Madras and then in Bombay). After his schooling, he joined the Podar College and then the Jamnalal Bajaj Institute of Management Studies.

Career[edit | edit source]

1982-1994: ORG Systems[edit | edit source]

Initially, Madhavan joined the company called ORG Systems as a Marketing Executive. He spent 14 years involved in sales with his ability to pioneer many turnkey solutions. He was part of the team that redesigned the banking industry by working closely with the then Governor of the Reserve Bank of India. He was involved with banking automation, turnkey solutions and also totalisator systems for all the race courses in India. By 1994, he was the head of marketing.

1994-1997: Dalal Street Journal[edit | edit source]

When Madhavan joined Dalal Street Journal, he was Vice President (Marketing) and was involved heavily in creating the Industrial Directory. This contained all listed companies, their financial data, patents, key competitors, etc. He was also responsible for the creation of the Dalal Street Journal (DSJ) Force, which performed audits across the country. Interestingly, he was also involved in strategising and selling teak wood plantation schemes.

1997-1999: Brand Charter[edit | edit source]

Brand Charter as Madhavan's initiative, along with Ivor D'Souza. The company was involved with print advertising and design, and largely catered to Pharma companies.

1999-2013: Crest Communications (Now: Crest Animation Studios)[edit | edit source]

When Madhavan joined Crest Communications, he was the Vice President of New Business and Development. In 2004, he became the CEO.

2013-Present: Assemblage Entertainment[edit | edit source]

On an otherwise uneventful day in December 2013, Madmax, touted as a visionary who opened up Indian shores for many an animation first, decided to endeavour another and set up an entrepreneurial animation studio co-producing two global full length CGI feature films- Assemblage Entertainment was born.

Theatre[edit | edit source]

Madhavan has always had a flair for acting and theatre. He has been involved with the English adaptations of many Marathi, Bengali, Tamil and French plays. Names such as Vijay Tendulkar, Badal Sarkar and Jayakanthan have influenced his acting career and his storytelling ability. He also played one of the lead characters in Ayn Rand's Night of January 16th.

References[edit | edit source]

  1. "Founder and CEO of Assemblage Entertainment".
  2. "Hot 100 2018".

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