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Adam Kamani

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Born: Adam Kamani June 5th 1989

Nationality: British Occupation: Businessman

Known For: CEO Kamani Property Group and KM Capital, Co-founder PrettyLittleThing

Relationship: Married to Charlotte McHale

Children: None

Personal: Manchester City supporter, pets two French Bulldogs

Parents: Mahmud Kamani, Aisha Kamani

Family background: Adam’s grandfather Abdullah Kamani left Kenya in the 1960s and moved to the UK with his wife and four children. (1) Abdullah began his business empire by selling handkerchiefs and towels from a market stall. Adam’s father Mahmud developed a textile company which went on the supply New Look and Primark. He created Boohoo in 2006 and it has been claimed that boohoo sells as many as 50 dresses per minute. Boohoo now employs 1,415 people with teams in Manchester, Burnley, London, New York and Los Angeles. It is currently endorsed by Little Mix and the cast of TOWIE among others. (16) Boohoo currently sells into seven major markets including the UK, US and France although it ships to more than 100. (15)

Adam’s Early life: Adam grew up with his cousins, brothers, parents and grandparents in a house in Chorlton, Manchester. (2) Adam attended Cheadle Hulme School, then Wilmslow High School and then studied International Hospitality Business at Sheffield Hallam University but he moved to Miami before completing the course. (2) Adam started working for the family business Boohoo in 2006.

Launch of PrettyLittleThing: In 2012, Pretty Little Thing was launched when Adam and his brother Umar initially looked to enter the accessories market after doing some research in the area. Since 2014, PrettyLittleThing has seen online traffic rise around 700 per cent. In the same year Kylie Jenner donned one of the dresses which they sold, sales grew by more than 400 per cent. (4) The flagship launch for PrettyLittleThing in the US in Los Angeles, US, was hosted by Kylie Jenner. (5) In 2016 Kylie Jenner wore a $35 orange PrettyLittleThing dress to the British online retailer’s US launch party. 24 hours later, the dress had completely sold out. (4) PrettyLittleThing is now synonymous with celebrity and social media and employs in excess of 300 staff and includes among its celebrity fans Miley Cyrus, Rita Ora and Nicki Minaj. (6)

Launch of Kamani Property Group: After co-founding PrettyLittleThing in 2012, Adam decided that he wanted to branch out into another industry and chose to move to New York to study the property market there. (5) When he returned Adam took on the role of Chief Executive of the Kamani Property Group in November 2016 (17) which now has properties in Manchester, Mumbai, London, New York and Dubai. (7)

KM Capital: Adam has always believed that in a fast-changing world the next batch of entrepreneurs will come from the younger generation. Because of this he has also set up KM Capital, which is a fund that aims to support young, dynamic businesses with a key focus on tech start-ups. (8) They also have a growing interest in the property and commercial sector with Adam believing that HS2 will be key in opening up access to Manchester and the north. (9) They have already invested in a number of businesses which are mostly tech driven or consumer facing, that look to disrupt current ways of working including RangeRoom, a London based technology start-up, as well as nkoda, the largest digital library of musical materials ever created. (10) Adam has personally invested in LabBible which started as a two-man business and is now a growing social media and entertainment company.

Awards: On April 19, 2018, Adam was named as the Young Property Professional of the year at the North-West Business Insider Young Professional Awards with the Manchester based panel of judges saying he was ‘the person most likely to really change the city.’ (18)

Employees: Adam employed former Emmerdale actor and I’m a Celebrity Star Adam Thomas as a property executive for the Kamani Property Group in 2018. (19)

Personal life: Adam volunteered as a cabin counsellor at Camp America in 2009. (5) He never wears a suit and believes that when you don’t wear one you gain an advantage in business as people underestimate you. (3) Adam is a Manchester City supporter and lists the Rosso Restaurant as one of his three favourite places in Manchester, along with the Etihad stadium (home to Manchester City) and his own office. (7) He was spotted boarding a private jet on his way to attending the Coachella Festival in California. (12) In 2018 Adam ran a social media competition to give away a £20,000 home makeover which had more than 2,000 entries. The prize was won by a man who was forced to live in a bungalow after he had had an operation to remove a tumour from his spine. (11)

Marriage: Adam Married Charlotte McHale on the weekend of the 31st of August 2017 during a 3-day extravaganza at Lake Como. The guest list included reality TV star Lucy Mecklenburgh, her Coronation Street star boyfriend Ryan Thomas, and Brooke Vincent - who also acts in Coronation Street. The couple tied the knot at the historic Villa Erba, which stands on the site of a convent, founded in the eleventh century by the Benedictine nuns. The villa, which has featured in a number of Hollywood films is believed to be a favourite spot of George Clooney who owns a holiday home in Lake Como. (14)

References[edit | edit source]

(1) https://www.mirror.co.uk/news/uk-news/immigrants-kenya-billionaire-businessmen-two-12489699

(2) https://www.manchestereveningnews.co.uk/business/business-news/boohoo-adam-kamani-profile-manchester-14617736

(3) https://www.insidermedia.com/publications/north-west-business-insider/north-west-business-insider-march-2018/empire-of-the-son

(4) https://www.retailgazette.co.uk/blog/2018/02/big-interview-umar-kamani-prettylittlething-ceo-founder-retail-gazette-exclusive/

(5) https://www.famousbirthdays.com/people/adam-kamani.html

(6) https://www.theguardian.com/business/2016/dec/14/boohoo-spends-33m-on-cofounders-sons-company

(7) https://ilovemanchester.com/2018/09/24/12-questions-for-manchester-bees-adam-kamani-property-tycoon-and-fashion-label-founder.aspx

(8) https://km-capital.co.uk/our-team/adam-kamani/

(9) http://www.thebusinessdesk.com/northwest/news/2027954-businessman-plotting-next-stage-family-empire

(10) https://www.insidermedia.com/insider/northwest/kamani-capital-backs-london-start-up

(11) https://www.manchestereveningnews.co.uk/news/showbiz-news/adam-thomas-billionaire-businessman-adam-15253905

(12) https://www.news.com.au/finance/business/retail/meet-the-boohoo-billionaires-who-turned-a-market-stall-into-a-44-billion-fashion-empire/news-story/3c2b09be2deedcf0c62bea8402f52da5

(14) https://www.dailymail.co.uk/femail/article-4850270/Fashion-heir-marries-1-million-Italian-wedding.html

(15) https://www.theguardian.com/business/2014/jun/22/boohoo-not-fashion-sob-story

(16) https://www.dailymail.co.uk/femail/fb-5655603/THE-RISE-RISE-KAMANI-FAMILY.html

(17) https://www.propertyweek.com/resi/kamani-fashions-new-manchester-resi-trend/5096746.article

(18) https://www.insidermedia.com/insider/northwest/north-wests-young-talent-celebrated-at-insider-awards

(19) https://thenegotiator.co.uk/adam-thomas-emmerdale-kamani-property-group/

Born: Adam Kamani June 4 1989
Nationality: British Occupation: Businessman
Known For: CEO Kamani Property Group and KM Capital, Co-founder PrettyLittleThing, NastyGal
'Relationship: Married to Charlotte McHale
Children: None
Personal: Manchester City supporter, pets two French Bulldogs
Parents: Mahmud Kamani, Aisha Kamani

Family background: Adam’s grandfather Abdullah Kamani left Kenya in the 1960s and moved to the UK with his wife and four children. (1) Abdullah began his business empire by selling handkerchiefs and towels from a market stall. Adam’s father Mahmud (18) developed a textile company which went on the supply New Look and Primark. He created Boohoo in 2006 and it has been claimed that boohoo sells as many as 50 dresses per minute. Boohoo now employs 1,415 people with teams in Manchester, Burnley, London, New York and Los Angeles and is worth in excess of £2.6 billion,. It is currently endorsed by Little Mix and the cast of TOWIE among others. (13) Boohoo currently sells into seven major markets including the UK, US and France although it ships to more than 100. (12)

Adam’s Early life: Adam grew up with his cousins, brothers, parents and grandparents in a house in Chorlton, Manchester. (2) Adam attended Wilmslow High School and then studied International Hospitality Business at Sheffield Hallam University but he moved to Miami before completing the course. (2) Adam started working for the family business Boohoo in 2006. (17)

Launch of PrettyLittleThing: In 2012, Pretty Little Thing (19) was launched when Adam and his brother Umar looked to enter the accessories market after doing some research in the area. They were due to sell Shamballa bracelets and although the person supplying these pulled out of the deal leaving them with all the stock, they placed them all online and the business was born. (3) Since 2014, PrettyLittleThing has seen online traffic rise around 700 per cent. In the same year Kylie Jenner donned one of the dresses which they sold, sales grew by more than 400 per cent. (4) The flagship launch for PrettyLittleThing in the US in Los Angeles, US, was hosted by Kylie Jenner. (5) In 2016 Kylie Jenner wore a $35 orange PrettyLittleThing dress to the British online retailer’s US launch party. 24 hours later, the dress had completely sold out. (4) PrettyLittleThing is now synonymous with celebrity and social media and employs in excess of 300 staff and includes among its celebrity fans Miley Cyrus, Rita Ora and Nicki Minaj. PrettyLittleThing was purchased by Boohoo in December 2016 and later announced that profits had doubled to £31 million and sales to £300 million. (3) To avoid allegations of a conflict of interest when Boohoo was listed on the junior market in 2014 an option was included in the prospectus to acquire PrettyLittleThing for £5 million within three years. (5)

Launch of Kamani Property Group: After co-founding PrettyLittleThing in 2012, Adam decided that he wanted to branch out into another industry and chose to move to New York to study the property market there. When he returned Adam took on the role of Chief Executive of the Kamani Property Group in November 2016 (5) which now has properties in Manchester, Mumbai, London, New York and Dubai. (6) He plans to develop the business with a focus on property to rent in Manchester by designing apartments which are bigger and better value before building the portfolio in London (14).

KM Capital: Adam has always believed that in a fast-changing world the next batch of entrepreneurs will come from the younger generation. Because of this he has also set up KM Capital, which is a fund that aims to support young, dynamic businesses with a key focus on tech start-ups. (7) They also have a growing interest in the property and commercial sector with Adam believing that HS2 will be key in opening up access to Manchester and the north. (8) They have already invested in a number of businesses including LadBible which started as a two man business and is now a growing social media and entertainment company. (3) They have also invested in RangeRoom, a London based technology start-up. (9)

Awards: On April 19 2018 Adam was named as the Young Property Professional of the year at the North-West Business Insider Young Professional Awards with the Manchester based panel of judges saying he was ‘the person most likely to really change the city.’ (15)

Employees: Adam hit the headlines when he employed former Emmerdale actor and I’m a Celebrity Star Adam Thomas as a property executive for his Kamani Property Group in 2018. (16)

Personal life: Adam volunteered as a cabin counsellor at Camp America in 2009. He never wears a suit and believes that when you don’t wear one you gain an advantage in business as people underestimate you. (3) Adam is a Manchester City supporter and lists the Rosso Restaurant as one of his three favourite places in Manchester, along with the Etihad stadium (home to Manchester City and his own office. (6) He was spotted boarding a private jet on his way to attending the Coachella Festival in California. (11) In 2018 Adam ran a social media competition to give away a £20,000 home makeover which had more than 2,000 entries. The prize was won by a man who was forced to live in a bungalow after he had had an operation to remove a tumour from his spine. (10)

Marriage: Adam Married Charlotte McHale on the weekend of the 2nd and 3rd of September 2017 in an extravaganza at Lake Como which was reputed to have cost £1 million. The guest list included reality TV star Lucy Mecklenburgh, her Coronation Street star boyfriend Ryan Thomas, and Brooke Vincent - who also acts in Coronation Street. The couple tied the knot at the historic Villa Erba, which stands on the site of a convent, founded in the eleventh century by the Benedictine nuns. The villa, which has featured in a number of Hollywood films is believed to be a favourite spot of George Clooney who owns a holiday home in Lake Como.

(1) https://www.mirror.co.uk/news/uk-news/immigrants-kenya-billionaire-businessmen-two-12489699

(2) https://www.manchestereveningnews.co.uk/business/business-news/boohoo-adam-kamani-profile-manchester-14617736

(3) https://www.insidermedia.com/publications/north-west-business-insider/north-west-business-insider-march-2018/empire-of-the-son

(4) https://www.retailgazette.co.uk/blog/2018/02/big-interview-umar-kamani-prettylittlething-ceo-founder-retail-gazette-exclusive/

(5) https://www.theguardian.com/business/2016/dec/14/boohoo-spends-33m-on-cofounders-sons-company

(6) https://ilovemanchester.com/2018/09/24/12-questions-for-manchester-bees-adam-kamani-property-tycoon-and-fashion-label-founder.aspx

(7) https://km-capital.co.uk/our-team/adam-kamani/

(8) http://www.thebusinessdesk.com/northwest/news/2027954-businessman-plotting-next-stage-family-empire

(9) https://www.insidermedia.com/insider/northwest/kamani-capital-backs-london-start-up

(10) https://www.manchestereveningnews.co.uk/news/showbiz-news/adam-thomas-billionaire-businessman-adam-15253905

(11) https://www.news.com.au/finance/business/retail/meet-the-boohoo-billionaires-who-turned-a-market-stall-into-a-44-billion-fashion-empire/news-story/3c2b09be2deedcf0c62bea8402f52da5

(12) https://www.theguardian.com/business/2014/jun/22/boohoo-not-fashion-sob-story

(13) https://www.dailymail.co.uk/femail/fb-5655603/THE-RISE-RISE-KAMANI-FAMILY.html

(14) https://www.propertyweek.com/resi/kamani-fashions-new-manchester-resi-trend/5096746.article

(15) https://www.insidermedia.com/insider/northwest/north-wests-young-talent-celebrated-at-insider-awards

(16) https://thenegotiator.co.uk/adam-thomas-emmerdale-kamani-property-group/

(17) https://en.wikipedia.org/wiki/Boohoo.com

(18) https://en.wikipedia.org/wiki/Mahmud_Kamani

(19) https://en.wikipedia.org/wiki/PrettyLittleThing


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