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Alex Cheatle

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Alex Cheatle
🏳️ NationalityBritish
💼 Occupation
🏢 OrganizationTen Lifestyle Group

Alex Cheatle is a British businessman. He founded the lifestyle management company, Ten Lifestyle Group[1], a global concierge company, and The Key [2], a support service for school leaders in the UK.[3]

Early life and education[edit]

He was brought up in Chingford, North-East London and attended Bancroft’s School, in Woodford from 1981 to 1988. He later studied PPE (Politics, Philosophy and Economics) at Oxford University.


After University, in 1992, he started on the graduate program of Procter and Gamble.

He founded the Ten Lifestyle Group, in 1998 with his half-brother Andrew Long. The company developed and listed on the AIM market of the London Stock Exchange in 2017. [4] [5] [6] [7] He founded The Key, a support service for school leaders as a division within Ten and sold it in 2014. [8]


  1. "TenLifestyleGroup". Retrieved 8 June 2020.
  2. "The Key for School Leaders". Retrieved 8 June 2020.
  3. "Ten Lifestyle Group PLC". Retrieved 8 June 2020.
  4. "Alex Cheatle, Director". Institute of Directors, IOD. Retrieved 14 Feb 2015.
  5. "I was one of the only entrepreneurs not thinking about the internet". The Guardian. 30 Jan 2015. Retrieved 8 June 2020.
  6. "Concierge to the wealthy Ten Lifestyle eyes Aim flotation". The Telegraph. 30 October 2017. Retrieved 2 Nov 2017.
  7. "A Star Is Reborn". Mindful Investor. Retrieved 8 June 2020.
  8. "Ten Education Limited / Isfield Investments". Cavendish. Retrieved 2 Jan 2015.

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