Born on August 28th, 1972 in the harbor city of Haifa, Israel, Alexandra Mor is an haute joaillerie designer and artistic director who works internationally with headquarters in New York City’s Diamond District, where she founded her haute couture fine jewelry brand ALEXANDRA MOR.
Education and Career[edit | edit source]
After a career as a young line producer and filmmaker in the Israeli film and television industry, Mor attended the Tel Aviv University, Recanati Business School, Lahav Executive Advertising program. Following that year in 2000 she transferred to the New School University in New York and received her Bachelor of Liberal Arts majoring in Film.
In 2004 Mor attended a jewelry bench class at New York Studio Jewelers, and later on pursued further studies in jewelry making and jewelry design at The Jewelry Arts Institute and the GIA. Mor’s pieces are distinguished by details of knife-edged wire and yellow gold interior lining using diamonds and gemstones. Alexandra launched her first collection at Phillips de Pury in December 2010, and launched her first retail jewelry salon concept at Dorfman Jewelers in Boston in 2014. In 2015, Mor launched a series of limited edition pieces created exclusively for the New York City retailer Bergdorf Goodman. Alexandra’s work has been worn on the red carpet by many, including, but not limited to: Oprah, Olivia Palermo, Beyonce, Kate Winslet, Naomi Campbell, Lupita Nyong'o, Mila Kunis, Demi Moore, Brooke Shields, and Naomi Watts. Recent accomplishments include being honored as the FGI Rising Star in 2013, the 2018 Town and Country Innovator of the Year, and the 2018 IOATP Top Jewelry Designer of the Year.
Collections[edit | edit source]
Signature Collection[edit | edit source]
Mor’s signature collection is distinguished by double-split prongs, knife-edge detailing, 1mm floating Diamond melee, and a 18 karat yellow gold AM logo gallery that is included on many of her designs. Each piece is numbered and signed by the artist. Yvonne J. Markowitz, Jewelry historian, Rita J. Kaplan and Susan B. Kaplan Curator of Jewelry, MFA, Boston quotes “Alexandra Mor is passionate about jewelry. Her work represents the best of twenty-first century inventiveness, whilst at the same time, pays homage to the outstanding jewelry designs of the past. It’s these details that separate her creations from production work. ...(Her) one-of-a- kind and limited-edition designs, which are then hand fabricated into timeless creations destined to be handed-down, from one generation to another."
Bespoke[edit | edit source]
Alexandra meets with clients to learn about their lifestyle, interests and intentions, and uses what she discovers for her designs. Each bespoke piece comes with an Alexandra Mor certificate of authenticity and a personalized story book, which details the making of the piece. Regarding Alexandra Mor’s designs, gemologist and jewellery expert Juliet Weir-de La Rochefoucauld commends, “Mor’s jewels are young and of the moment. They are intensely personal. They carry into the twenty-first century the American ideal of jewels that can be transformed for different occasions. Simple earrings can be added to in order to create elaborate chandelier earrings, mixing and matching a variety of gemstone drops – an idea that has traveled across the Atlantic Ocean from 18th- and 19th-century Europe. Her jewelry is about graceful simplicity and elegant lines that dwell on the mind, softly demanding admiration - classics ready to perpetuate memories for the next generation.” 
Sustainable and Mindful Luxury[edit | edit source]
After spending a decade in New York City working on her signature collections, Alexandra moved to the island of Bali, Indonesia in 2016. During her time spent in Bali, she discovered the Tagua nut, a botanical alternative to elephant ivory, and working with local Balinese carvers, Mor launched the Tagua Capsule Collection. Mor set out to empower designers, retailers and collectors to help eliminate the use of ivory from the market. Aligned with Mor’s desire to create a more meaningful, spiritually connected, human and Eco-conscious practice, the new capsule collection incorporates traditional Balinese workmanship and heritage with the use of the wild-harvested Tagua seed. Tagua seeds, black and red Balinese wood, Sumatran pearls and 22 karat yellow gold are placed alongside Mor’s signature details of gemstones and Diamond melee. Mor introduced the concept in collaboration with Vogue Italia 2017 U.S annual Protagonist event, along with eleven other select international fine jewelry designers during New York fashion week. The 2018 edition of Vogue Italia's annual Protagonist event took place on December 10 in collaboration with Christie's New York.  For this edition of the Protagonist, Mor created a Capsule Collection using the tagua seed and emeralds from the Muzo mines in Colombia.
Recognition[edit | edit source]
2010 Soft Launch, Philips de Pury & Company
2013 Gemfields Ethical Emeralds Collaboration
2013 Fashion Group International's Rising Star Award
2013 1st Collector's Lunch at the Taj Hotel Boston
2014 First Alexandra Mor Salon opens in Boston
2015 Debut at Bergdorf Goodman
2017 Selected designer for Women Jewellery Designers published by London-based ACC Publishing
2017 Collaboration with photographer Ken Kochey to document Tagua Visual Journey
2018 Innovator of the Year by Town & Country Jewelry Awards
2018 Top Jewelry Designer of the Year International Association of Top Professionals (IAOTP)
2018 Awarded the Butterfly Mark by Positive Luxury
2018-2019 Creative Director, Conde Nast Vogue Italia US Protagonist event
External Links[edit | edit source]
References[edit | edit source]
- Weir-de La Rochefoucauld, Juliet (2017). Women Jewellery Designers. Woodbridge, Suffolk, UK: ACC Art Books. pp. 198–203. ISBN 9781851497416.
- Graff, Michelle. "Alexandra Mor debuts at iconic New York retailer | National Jeweler". www.nationaljeweler.com. Retrieved 2018-06-04.
- DeMarco, Anthony. "How A Jewelry Artist Is Using Her Creativity To Save Elephants In Africa". Forbes. Retrieved 2018-06-04.
- Roberts, Claire (2017-10-13). "The unlikeliest jewellery muse of 2017". www.thejewelleryeditor.com. Retrieved 2018-06-04.
- Fasel, Marion. "Tagua Seed Jewels to Save The Elephants". Retrieved 2018-06-04.
- Carletti Camponeschi, Claudia (2017-07-23). "High Jewellery with a Meaning: Alexandra Mor signs her Haute Couture Tagua Seeds Capsule Collection | HIGH JEWELLERY DREAM". HIGH JEWELLERY DREAM. Retrieved 2018-06-04.
- Abrams, Melanie (2018-11-30). "Auction Houses Grow a Different Kind of Jewelry Sale". The New York Times. ISSN 0362-4331. Retrieved 2019-01-03.
- Newman, Jill (2011-03-01). "Jewelry: Rock On". Robb Report. Retrieved 2018-06-07.
- "Gemfields' bold moves". www.thejewelleryeditor.com. 2013-03-24. Retrieved 2018-06-07.
- "rising star, fashion awards, womenswear, menswear, beauty, competition, awards". fgi.org. Retrieved 2018-06-04.
- DeMarco, Anthony (2014-01-15). "Alexandra Mor unveils modern bridal jewellery collection as she prepares to open her first salon". www.thejewelleryeditor.com. Retrieved 2018-06-07.
- "Haute joaillerie designer Alexandra Mor Debuts at Bergdorf Goodman - Luxurious Magazine". Luxurious Magazine. 2015-04-12. Retrieved 2018-06-07.
- Fasel, Marion. "Tagua Seed Jewels to Save The Elephants". Retrieved 2018-06-07.
- "The Town & Country 2018 Jewelry Awards". Town & Country. 2018-01-04. Retrieved 2018-06-04.
- "Alexandra Mor selected as Top Jewelry Designer of the Year by the International Association of Top Professionals (IAOTP)". Retrieved 2018-06-04.
Alexandra Mor[edit | edit source]
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