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Altitude Sports

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Altitude Sports
Founded1984; 35 years ago (1984)
FoundersSteve Bucci
HeadquartersMontreal, Quebec, Canada
OwnersAlexandre Guimond and Maxime Dubois

Altitude Sports is a Canadian an e-commerce retailer specializing in outdoor apparel and equipment based out of Montreal, Quebec.

History[edit | edit source]

Altitude Sports was founded in 1984 as a local outdoor and ski shop on in Montreal. In 1999 it launched its store website marking it as one of the first online retailers in Canada. New ownership and a shift towards e-commerce lead to the closing of its flagship store on St-Denis in 2014.[1] Today the Mont-Tremblant store is the last remaining physical location, with 98% of its commercial activities taking place online.[2] Altitude Sports has since re-branded as an online retailer first, specializing in technical clothing, outdoor apparel and gear.[3]

Ownership[edit | edit source]

In 2011, Altitude-sports.com was purchased by employee Alexandre Guimond and Maxime Dubois.[4]

Achievements[edit | edit source]

  • In 2016 Altitude-sports.com collaborated with Quartz Co. and Monark™ to produce the first-ever milkweed insulated winter coats.[5]
  • Alexandre Guimond and Maxime Dubois were the winners in the eCommerce category at the third edition of the eCommerce Quebec[6] and received an award from the Quebec Retail Council.[6]
  • In early 2018, BDC Capital became a minority shareholder of Altitude-sports.com.[7]

References[edit | edit source]

  1. "Altitude Sports quitte Saint-Denis - La Presse+". La Presse+ (in français). 2016-03-30. Retrieved 2018-11-02.
  2. "Altitude Sports receives a significant minority equity investment from BDC Capital". www.newswire.ca. Retrieved 2018-11-02.
  3. "Altitude Sports - Du pignon sur rue à la boutique 100% web | Didier Bert | Virage numérique". La Presse (in français). 2018-03-27. Retrieved 2018-11-02.
  4. "Altitude Sports : de détaillant vieillissant à entreprise techno". www.lesaffaires.com.
  5. "How a Quebec company used milkweed to create a one-of-a-kind winter coat".
  6. 6.0 6.1 Brulotte, Rodger. "Les lauréats de la 3e édition d'eCommerce-Québec".
  7. "Altitude Sports receives a significant minority equity investment from BDC Capital". www.newswire.ca.

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