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Amora (mustard)

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Amora Maille, also written as Amora-Maille, is a French company and brand that manufactures condiments. The company is a subsidiary of Unilever and the leading condiment maker in France. The company operates two major brands, Amora and Maille.

History[edit]

Operations[edit]

Amora Maille was formerly headquartered in Dijon, France.[1]

In 1999, the company had around 1,000 employees and operated plants in the communes of Dijon, Chevigny, Appoigny, Carvin and Vitrolles.[1][2] The company also had a sales operation in Belgium at the time.[1] A mustard museum was located at the Amora Maille plant in Dijon.[3]

In 2008, Amora Maille announced that it was closing three of its plants in Dijon, laying off more than half of their workers, and concentrating their operations in Chevigny.[4] The Dijon plant closed in 2009, some production was exported to Poland, and as of 2018 part of the company's production takes place in Chevigny-Saint-Sauveur.[5]

Products[edit]

The company operates two major brands, Amora and Maille.[1][2]

The Amora brand sells mustard, ketchup, bouillon, salad dressing, and seasonings.[1][2] The Maille brand sells mustard, sauces, olive oil, and vinegar.[1][2]

Acquisition by Unilever[edit]

In 1999, it was announced that Amora Maille was to be acquired by the multinational consumer goods company Unilever.[1][2][6] Unilever paid $739.3 million for the company, equivalent to 460 million pounds or 716.5 million euros.[1] The company was sold by a division of the French banking group Paribas SA, the Paribas Affaires Industrielles LBO Fund, and several other investors.[1][2]

The acquisition was estimated to increase Unilever's share of the European culinary market from 9% to 12%.[1]

See also[edit]


Other articles of the topic Food : UNICEF, CDO Foodsphere, Inc., Health food restaurant, Dalia seera, Edouard Cointreau, Starbucks Corporation, Breadline Cafe
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  • List of mustard brands
  • List of brand name condiments

References[edit]

  1. 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 "Unilever Agrees to Buy Amora Maille To Increase Share of Culinary Market". The Wall Street Journal. November 25, 1999. Retrieved March 24, 2021. Unknown parameter |url-status= ignored (help)
  2. 2.0 2.1 2.2 2.3 2.4 2.5 "World Business Briefing: Europe; Unilever to Buy Amora Maille". The New York Times. November 25, 1999. Retrieved March 24, 2021. Unknown parameter |url-status= ignored (help)
  3. Camuto, Robert V. (September 17, 2006). "A Little Dijon on the Side French City Is About More Than Mustard". The Washington Post. Retrieved March 24, 2021. Unknown parameter |url-status= ignored (help)
  4. "Crisis hits all sectors, from food to cars". France 24. November 21, 2008. Retrieved March 24, 2021. Unknown parameter |url-status= ignored (help)
  5. Jaffin, Robin (October 8, 2018). "Burgundy's Last Independent Mustard Factory Will Make Your Eyes Water". Vice News. Retrieved March 24, 2021. Unknown parameter |url-status= ignored (help)
  6. Baker, Lucy. "Unilever swallows up French mustard maker for £460m". The Independent. Retrieved March 24, 2021. Unknown parameter |url-status= ignored (help)



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