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Anand Kripalu

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Anand Kripalu
Born (1958-10-02) 2 October 1958 (age 65)
New Delhi, India
🏡 ResidenceMumbai, Maharashtra, India
🏳️ NationalityIndian
🎓 Alma materLa Martiniere College, Lucknow
Indian Institute of Technology(IIT), Madras
Indian Institute of Management(IIM), Kolkata
Wharton Business School
💼 Occupation
Managing Director & CEO of Diageo India
👩 Spouse(s)Sukanya Kripalu
👴 👵 Parent(s)Brig (Retd) Thirumalachar Kripalu (Father)
Ammanni Kripalu (Mother)

Anand Kripalu (born 2 October 1958), is the Managing Director and Chief Executive Officer (CEO) of United Spirits Limited (USL)[1] an alcohol beverage company belonging to the international group, Diageo plc.[2] USL is listed both on the Bombay Stock Exchange and the National Stock Exchange, and features on the BSE 100[3] and NSE 100[4] lists. Anand is also a member of the Global Executive Committee of Diageo plc,[5] Diageo’s parent company, headquartered in London. He has over three decades of management and marketing experience, and has spent a large part of his career in the FMCG industry across Asia and Africa.

Early Life and Education[edit]

Anand was born in New Delhi, India on 2nd October 1958 to Brig (Retd) Thirumalachar and Ammanni Kripalu. His father served in the Indian Army, as a result of which, the family lived in various parts of the country. Anand completed his Higher Secondary Education and the Indian School Certificate from La Martiniere College, Lucknow.[6] He obtained a bachelors degree in Electronics from the Indian Institute of Technology (IIT), Madras[7] and a Master’s in Business Administration from the Indian Institute of Management (IIM), Kolkata.[8] He has also completed an Advanced Management Programme from Wharton Business School, USA.

Career[edit]

Unilever (1983–2005)[edit]

Anand worked with Unilever for 22 years.[9] He joined the company in 1983 through the erstwhile Indian division of Chesebrough Ponds, and went on to hold various positions in Sales and Marketing. He set up the Dental Innovation Centre at Mumbai, and was Head of Market Research, Head of Marketing for the Laundry category for India and the Central Asia Middle East Region, and General Manager – Sales & Customer Development for the Detergent business.

Cadbury-Kraft-Mondelez (2005–2013)[edit]

Anand worked with the Cadbury-Kraft-Mondelez group from 2005 to 2013. He joined as Managing Director, Asia-Pacific of Cadbury Schweppes, part of Mondelez[10] India Foods Private Limited.[11] Anand was subsequently appointed as President – Cadbury Asia in October 2008. He served as President - South Asia and Indo-China at Mondelez India Foods Private Limited since 2010. Anand led Mondelez in India soon after Cadbury was acquired by Kraft.[12]

United Spirits (USL) (2013–present)[edit]

In October 2013, Anand was appointed as President, Diageo India and CEO-Designate, United Spirits Ltd.[13] He took over as Chief Executive Officer of USL in May 2014,[14] and was later appointed to the Board of Directors. Diageo has a 54.8%[15] shareholding in United Spirits.

In 2014, Anand restructured the organisation. Subsequently, its debt reduced to almost half[16] and its performance in its target Prestige and above categories registered 15-16% growth. During the same time, Diageo India’s credit rating was upgraded to AA for long-term debt[16] and a new Code of Business Conduct, in line with global standards, was introduced. In 2015, Anand led the integration of USL with Diageo India[17] creating a single operating entity[18] that brought Diageo’s global portfolio of brands and USL’s domestic brands, distribution network, and sales expertise under one roof. At that time, he devised a 5-point strategic plan[19] along with a new vision[20] for USL, encouraging investments in Road Safety, Women’s Empowerment and the Environment.

Achievements[edit]

Cadbury-Kraft-Mondelez reported profits that were above industry average for 8 consecutive years under Anand’s leadership. The business received recognition as being one of India’s Most Admired Companies in 2012, and the top 3 Most Admired FMCG Companies in 2013.[21][22] During the time Anand was in charge, Cadbury India grew from Rs 880 crore in revenues in 2005 to Rs 4,066 crore in 2012.[23] During this period, the Cadbury Dairy Milk campaign ‘Shubh Aarambh’[24] executed under his leadership won the 2010 Abby’s ‘Grand Prix award’ and the ‘Gold Standard 2011 APPIES Award’ in Singapore.

During Anand’s tenure as Managing Director for Unilever’s East Africa operations, the business recovered from losses to delivering double-digit growth.[25]

Personal Life[edit]

Anand is married to Sukanya Kripalu,[26] a marketing and management professional, who was his classmate at IIM, Kolkata. Sukanya is on the board of UltraTech Cement Limited,[27] Aditya Birla Fashion & Retail Ltd (formerly known as Pantaloons), and Huhtamaki PPL Limited. They have two children -- Saurav Kripalu and Abhinav Kripalu.

Other Positions[edit]

Current[edit]

Anand is the Chairman of the Confederation of Indian Alcoholic Beverage Companies (CIABC), which is the alcohol industry’s leading trade body.

Former[edit]

In 2009-10, Anand was the Chairman of CII’s National FMCG Committee He was also on the Managing Committee of the Bombay Chamber of Commerce and Industry, and a member of the National Executive Committee at FICCI. He has been the Jury Chair at the 4th edition of the Indian Marketing Awards (IMA) 2017[28]

Anand was also on the Board of Marico Ltd from 2007 until October, 2017.

References[edit]

  1. http://www.unitedspirits.in/aboutus.aspx#
  2. http://www.diageo.com/en-row/newsmedia/Pages/resource.aspx?resourceid=2278
  3. http://money.rediff.com/money/jsp/market_cap.jsp
  4. https://www.nseindia.com/products/content/equities/indices/nifty_100.htm
  5. http://www.diageo.com/en-row/newsmedia/Pages/resource.aspx?resourceid=2300
  6. http://www.lamartinierelucknow.org/alumnus-records
  7. https://iitm.almaconnect.com/alumni/company/cadbury-india-limited
  8. https://www.iimcal.ac.in/mr-anand-kripalu
  9. https://iitm.almaconnect.com/alumni/company/hindustan-unilever-limited-unilever-india
  10. https://www.bloomberg.com/research/stocks/private/person.asp?personId=24455677&privcapId=375780
  11. http://www.thehindubusinessline.com/todays-paper/tp-brandline/cadburys-new-face/article1758382.ece
  12. http://www.forbesindia.com/blog/business-strategy/a-new-role-for-anand-kripalu/
  13. http://www.livemint.com/Companies/bM8Gpw1v2UBSXn2fDPSwtN/Anand-Kripalu-to-take-the-reins-at-United-Spirits-in-October.html
  14. http://timesofindia.indiatimes.com/business/india-business/United-Spirits-appoints-Anand-Kripalu-as-CEO/articleshow/34428533.cms
  15. https://www.livemint.com/Companies/pNrTg2nScVxMA0tkFWfWDI/Diageo-said-to-weigh-raising-stake-in-United-Spirits-after-V.html
  16. 16.0 16.1 https://www.thehindubusinessline.com/companies/united-spirits-anand-kripalu-sees-tectonic-shifts-happening-in-industry/article9576078.ece
  17. http://www.livemint.com/Companies/l9MvroVdXKIFZMrkvlMUFL/USL-may-complete-Diageo-integration-in-six-months.html
  18. http://www.thehindubusinessline.com/companies/we-will-continue-to-build-our-power-brands-says-usl-chief/article6708736.ece
  19. https://www.businesstoday.in/magazine/from-the-mag/the-power-of-focus-says-anand-kripalu-md-and-ceo-united-spirits/story/266633.html
  20. http://www.unitedspirits.in/aboutus.aspx?val=second
  21. http://www.haygroup.com/downloads/in/India%20Most%20Admired%20Companies.pdf
  22. https://www.indiainfoline.com/article/print/news/manu-anand-joins-cadbury-india-as-md-5740398125_1.html
  23. https://www.pressreader.com/india/the-economic-times/20130925/281590943263593
  24. https://www.iimcal.ac.in/mr-anand-kripalu
  25. http://allafrica.com/stories/200411080099.html
  26. https://www.linkedin.com/in/sukanya-kripalu-87b3985
  27. http://www.ultratechcement.com/UltratechSimple.aspx?PageId=138&id=6
  28. https://www.exchange4media.com/marketing/ima-felicitates-successful-path-breaking-and-impactful-marketing-strategies-anand-kripalu-diageo-india_87514.html

External Links[edit]


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