Anoovrat Singh ( born 25th September, 1996 ), is a widely acclaimed marketing consultant and former entrepreneur, born in Lucknow, Uttar Pradesh. He holds a Bachelors of Arts in Economics and Commerce from the prestigious St. Xavier's College in Mumbai.
He was first noticed by Careers360, a popular academic talent portal, when he topped the NCHM JEE in 2014. His latest award was the Shri Ram College Of Commerce's 2020 Gold Medal for Stimulus, hosted their Marketing Society. Besides his new-age Marketing Solutions, he is best known for his contribution to India's Real Estate Rental Industry.
In 2016, at the age of 19, Anoovrat founded NotJustCollege, a first-of-a-kind 'Zero - Brokerage' algorithmic solution that assisted college students in Mumbai to find compatible flatmates and affordable accommodation options. The platform received appreciation from Mumbai's various student groups and college associations. After IndiaToday Magazine called the platform a 'Serious Business', its website gained visibility and prominence across the India's Real Estate Rental Industry. In less than a month after the publication of the IndiaToday article on NotJustCollege, may similar platforms began to come up up all over India.
Inspite of widespread media coverage, NotJustCollege was reportedly sold in an all-cash deal to an undisclosed buyer in mid-2017. There were speculative reports of a Mumbai-based Venture Capital Firm being the buyer. Observers claimed that the inception of NotJustCollege marked a paradigm shift in India's real-estate broking industry because it brought 'Zero-brokerage' models to the India's rental accommodation seekers and significantly reduced the prospects of real-estate brokers in Mumbai.
In March 2018, Anoovrat Singh started a platform called PartyXO. The platform allowed its users to enter nightclubs in Mumbai for free. . The platform was hailed as a success as it significantly improved the accessibility of nightlife avenues for youngsters in Mumbai. PartyXO met with stiff resistance from local Conservative Groups in Mumbai. Eventually, the Association Of Nightclub Owners decided to levy a fee on PartyXO users instead of allowing them to enter for free. After many rounds of discussions, the negotiations between PartyXO and the nightclub owners failed. PartyXO was later shut-down after Anoovrat Singh reportedly refused to sell it.
In early 2019, Anoovrat Singh began assisting the founders of VictorTango, India's leading Kids Activity company and a prominent production house, in starting YoungEntrepreneurStudio . It was a first-of-a-kind venture to fund the business ideas of school students.
Anoovrat Singh, in June 2019, began assisting the BFSI Sector Skill Council of India. At the BFSI SSC Anoovrat Singh, helped design the Training Program for Animators Of Self Help Groups associated with Government Of India's NABARD. The curriculum designed by him received widespread appreciation and potentially helped millions of underprivileged women in Rural India in understanding and accessing various Government Schemes and Programs. In October of 2019, he resigned from BFSI Sector Skill Council of India citing divergent visions of India's future.
In July 2020, Anoovrat Singh, in an article titled 'The Covid Era Consumer' made predictions on the implications of the Coronavirus pandemic induced lockdown on consumerism and urban Indian consumers.
Notable Work and Recognitions
- Rank 1, Stimulus 2020, SRCC - New Delhi
- Rank 1, Campaign Planning 2020, AICP XIC ( St. Xavier's College ) - Mumbai
- AIR 10 - NCHMJEE
- High Distinction, Mathematics, IAIS, Univ. Of New South Wales - Australia
- The Tale Of The Covid-Era Consumer - Published June, 2020
- Tapरी - Corporate Strategy - Ramki's 2020 Award Winner
- Guide To Propaganda and Social Control - Published May, 2020
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