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Antonia Albert

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Antonia Albert is an Austrian business economist and entrepreneur. In 2015, she co-founded the startup Careship in Berlin, Germany as an online marketplace for in-home senior care. Albert helped raise $4 million in investor funding in 2017, and an additional $6 million in 2018. Careship has expanded to the state of North Rhine-Westphalia as well as the cities of Hamburg, Dusseldorf and Frankfurt.

Careship[edit | edit source]

When Albert's grandmother became sick in 2014, her family had great difficulty finding a suitable caregiver.[1][2][3] In response, she co-founded the startup Careship with her brother Nikolaus Albert to create a virtual marketplace for in-home senior care.[4] Careship uses an online “matchmaking algorithm” to connect families needing senior care with qualified self-employed caregivers.[5] Caregivers can help with common tasks such as cooking, shopping and cleaning.[6] On the platform, caregivers set their own price and Careship handles billing and coordinating insurance payments.[7]

Albert and her brother raised $4 million in investor funding for Careship in 2017, and an additional $6 million in 2018.[7][8] The marketplace was initially only offered in Berlin but has expanded to the state of North Rhine-Westphalia as well as the cities of Hamburg, Dusseldorf and Frankfurt.[7][9] They would like to expand into Austria in 2018.[10]

The business model used by Careship and similar services is controversial. Product testing organization Stiftung Warentest examined cleaning services in October 2014 and came to the conclusion that the service matched the online promise only in four out of ten cases.[11]

Biography[edit | edit source]

Albert is from Vienna, Austria.[12][13] She studied business administration in the Netherlands and Switzerland, receiving a BSc in International Business Administration in 2012 and a MSc in Strategic Management in 2013.[14] Before co-founding Careship with her brother, she worked as a business economist for internet holding company Rocket Internet.[15][16] Antonia was voted one of the 100 most Inspiring Women 2015 by BBC and was included on the 2018 Forbes "30 Under 30" list.[17][18]

References[edit | edit source]

  1. "Nach ihrer Zeit bei Rocket startete sie ein Pflegeportal" [After her time at Rocket, she started a nursing portal]. Gründerszene Magazin (in Deutsch). Retrieved 2018-02-28.
  2. "Careship: Deutsches Start-up will Pflegekräfte vermitteln" [German start-up wants to provide nurses]. www.wiwo.de (in Deutsch). Retrieved 2018-04-24.
  3. "Antonia Albert, 25, Germany". BBC News. Retrieved 2018-02-28.
  4. "BBC'nin 2015'te ilham veren 100 kadın listesi" [The BBC's list of 100 women inspired in 2015]. BBC Türkçe (in Türkçe). Retrieved 2018-02-28.
  5. "Ein hoffnungsvolles Startup und sein geheimer Investor" [A hopeful startup and its secret investor]. Gründerszene Magazin (in Deutsch). Retrieved 2018-02-28.
  6. "Zwei Berliner Gründerinnen unter den 100 inspirierenden Frauen der BBC" [Two Berlin founders among the 100 inspiring women of the BBC]. Gründerszene Magazin (in Deutsch). Retrieved 2018-02-28.
  7. 7.0 7.1 7.2 "Careship, the German marketplace for in-home care, scores further €6M funding – TechCrunch". techcrunch.com. Retrieved 2018-04-24.
  8. Butcher, Mike. "Berlin's Careship raises $4M from Spark Capital to address elderly care". TechCrunch. Retrieved 2018-02-28.
  9. "EY Entrepreneurial Winning Women, Europe Class of 2016". EY. Retrieved 2018-04-24.
  10. "Active Beauty Des Monats" [Active Beauty of the Month]. activebeauty (in Deutsch). 2016-04-20. Retrieved 2018-04-24.
  11. Stüber, Jürgen. "Berliner Onlinedienste bieten Betreuung für Senioren" [Berlin online services offer care for seniors] (in Deutsch). Retrieved 2018-04-24.
  12. "Österreicherin zählt zu den inspirierendsten Frauen weltweit" [Vertical starter from Austria]. WOMAN.AT (in Deutsch). 2016-01-07. Retrieved 2018-02-28.
  13. Lua error in Module:Citation/CS1/Identifiers at line 47: attempt to index field 'wikibase' (a nil value).
  14. "Caring for an ageing society". 2017-12-01. Retrieved 2018-04-24.
  15. "Careship: Alterspflege aus dem Netz - WiWo Gründer" [Careship: Age care from the net]. WiWo Gründer (in Deutsch). 2016-09-30. Retrieved 2018-02-28.
  16. Stüber, Jürgen. "Berliner Onlinedienste bieten Betreuung für Senioren" [Berlin online services offer care for seniors] (in Deutsch). Retrieved 2018-04-24.
  17. "Who are the BBC's 100 Women of 2015?". BBC News. 2015-11-17. Retrieved 2018-02-28.
  18. merrileebarton. "Careship: Antonia Albert & Nikolaus Albert - pg.4". Forbes. Retrieved 2018-04-24.

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