BelkaCar
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BelkaCar is a Russian company offering carsharing services in Moscow, Sochi, Saint-Petersburg and cities of Krasnodar Krai. Service is also presented in Kazan and Kaliningrad (as traditional rents). BelkaCar is one of four main carshaing services in Russia [1].
History The idea of starting up a carsharing company came about in 2013 when, taking inspiration from a successful Milanese venture, Yekaterina Makarova, Loriana Sardar, and Yelena Muradova decided to start a similar business in Moscow. The three undertook a thorough analysis of the carsharing market and overall traffic situation in Moscow, consulting with Zipcar’s Julian Espiritu, who is co-founder of world largest carsharing Zipcar.
The service was officially launched on October 25, 2016.
That October, supported by Moscow’s Department of Transport [2], 100 new branded auto rolled out onto the streets of the capital. By January 2017 these were followed by 150 Kia Rio and 50 Ford Fiesta. Six months later, 600 more cars were cruising the streets of Moscow. May 2017 saw the company launch a pilot parking lot at the Skolkovo Innovation Center. By August that year the company announced it was launching BelkaBlack, the first ever premium carsharing service in Russia. It offered 100 Mercedes-Benz CLA. By March 2018 BelkaCar was the largest carsharing provider in Moscow with new Kia Rio X-Line and Mercedes-Benz GLA models among them. In June 2018 a BelkaCar branch [3] in Sochi with 75 Mercedes-Benz GLA. By December that year, with its additional contingent of Volkswagen Polo. In February 2019 BelkaCar’s Sochi fleet was bolstered by Kia Rio X-line.
In June 2020 BelkaCar expanded its service to cover the Anapa, Gelendzhik, and Novorossiysk coastline with the first 100 of KIA Rio X-Line. November 2020 saw BelkaCar announce a partnership with Renault, who was supplying the carsharing provider of Renault Arkana crossovers. By late 2020 its Sochi users were offered non-branded rentable Mercedes-Benz GLC. In March 2021, as part of its strategic partnership with Volkswagen Group Rus, BelkaCar announced it was launching a car subscription service. One month later other major car manufacturers – Audi and Škoda - followed suit. Customers were offered a premium-quality subscription service for 12 months or longer car rental with a wide array of additional services and country-wide coverage. In October 2021 BelkaCar was launched in Krasnodar. In May 2023 BelkaCar became available in Saint-Petersburg. In June 2023 in Kazan, in July 2023 in Kaliningrad (as traditional rents). In July 2023 BelkaCar was boasting more than 5,500 rentable cars and fleet is composed of the following car models: KIA Rio X-Line, Mercedes-Benz CLA, Mercedes-Benz GLA and GLC, Renault Arkana, Volkswagen Polo, Haval Jolion, Chery Tiggo 4, Chery Tiggo 7, Geely Coolray, EXEED LX, EXEED TXL, Porsche Macan, Haval Dargo, Tesla Model 3.
Company infobox Name: BelkaCar Trading_name: JSC «Carsharing» (АО «Каршеринг») Industry: Car rental Founded: October 25, 2016 Area_served: Russia Services: Carsharing Website: https://belkacar.ru/
1. Arina Sinycina. Telesputnik. Tinkoff research: the demand for carsharing among Russians is falling, and the average check has increased by a quarter https://telesputnik.ru/materials/trends/news/issledovanie-tinkoff-spros-na-karshering-u-rossiyan-padaet-a-sredniy-chek-vyros-na-chetvert (31.03.2022) 2. Roman Rojkov. Kommersant. Investors have tamed BelkaCar https://www.kommersant.ru/doc/3170093 (14.12.2016) 3. Andrey Nimchenko. BelkaCar car-sharing service enters the Sochi market. Kommersant. https://www.kommersant.ru/doc/3682905 (11.07.2018)
References[edit]
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