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Bell & Ross

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Bell & Ross
Bell and Ross.svg
Founded 📆1992
Founder 👔Bruno Belamich (designer) and Carlos A. Rosillo (businessman)
Headquarters 🏙️8 rue Copernic,
Area served 🗺️
Products 🎛️ 🧴professional watches for airplane pilots, astronauts, and divers
Number of employees
DivisionsLa Chaux-de-Fonds, Switzerland (manufacturing)

Bell & Ross, Burlington Arcade, London
Bell & Ross BR01-94

Bell & Ross is a luxury French watch company headed by the French and Swiss designer Bruno Belamich and businessman Carlos A. Rosillo.[1][2][3][4][5][6][7][8][9]


The brand was launched in 1992. The company was founded by Belamich and Rosillo as a university project, using watches made by German watchmaker Sinn.[4] Early models included the Space 1 chronometer, and the Bomb Disposal Type designed for the French Security Services and intended to be worn by bomb disposal technicians.[6][9][1]

Watches such as the BR Instrument have been designed to replicate the shape of a cockpit instrument taken from an aircraft. The BR02 range caters for diving professionals through the use of highly legible dials and cases water resistant to withstand 1000 metres of pressure. Another offering is the Hydromax; which contains hydraulic fluid within the case to counteract the effects of external pressures.[4][6]

Bell & Ross's first watches were virtual re-issues of Sinn models and carried the Bell & Ross logo as well as Sinn's. The partnership ended in 2002, when Bell & Ross began its own independent production in its facilities La Chaux-de-Fonds, Switzerland.[9]

In 2016, the company unveiled its AeroGT concept car at Switzerland's Baselworld timepiece exhibition.[7]

See also[edit]

  • Luxury goods


  1. 1.0 1.1 Carriat, Julie. "Bell & Ross Celebrates With Limited-Edition Watches". New York Times. New York Times. Retrieved 13 April 2018.
  2. Menusier, Antoine. "Letter from France: Bell & Ross, born from a businessman and a designer". Europa Star Magazine, 20 February 2007. Archived from the original on March 4, 2016.
  3. "Bell & Ross: Reaching New Heights - AUGUSTMAN.com". Augustman.com. Retrieved 9 April 2018.
  4. 4.0 4.1 4.2 Mun-Delsalle, Y-Jean. "French Watch Brand Bell & Ross Launches The BR-X1 Skeleton Chronograph For Military Pilots". Forbes.com. Forbes. Retrieved 12 April 2018.
  5. Girdvainis, Gary. "Building Bell & Ross". International Watch Magazine. Fine Life Media. Retrieved 12 April 2018.
  6. 6.0 6.1 6.2 Lee, Josh. "Behind the brand: Bell & Ross". The Gentleman's Journal. Gentleman's Journal. Retrieved 12 April 2018.
  7. 7.0 7.1 Phenix, Matthew. "The aviation-inspired Bell & Ross AeroGT is the year's most dazzling concept car". BBC.com. BBC News. Retrieved 12 April 2018.
  8. William M. Pride; O. C. Ferrell (10 January 2014). Foundations of Marketing. Cengage Learning. pp. 370–. ISBN 978-1-285-42977-9. Search this book on Amazon.com Logo.png
  9. 9.0 9.1 9.2 Kansa, Patrick. "Historical Horology – Bell & Ross". The Wrist Watch Review. Cabal Partners, LLC. Retrieved 12 April 2018.

Further reading[edit]

External links[edit]


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