Bell & Ross

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Bell & Ross logo

Bell & Ross is a French luxury watch brand based in Paris.[1][2] Its watches are Swiss made, assembled by hand in La Chaux-de-Fonds.[3]

History and production[edit]

Bell & Ross BR01-94, an example of its signature circle-in-square design[4]

Bell & Ross was founded in 1992 as a university project between Bruno Belamich (Bell) and Carlos A. Rosillo (Ross).[5] Swiss watch designers, including co-founder and creative director Bruno Belamich,[2][6] joined with aircraft control specialists to create a pilot’s watch. Bell & Ross watches are built to function even in high altitudes, freezing temperatures and extreme acceleration.[7] The brand's square-cased BR-01 models are its signature design.[8] The company has three product lines: Aviation, Marine and Vintage.[9] Bell & Ross movements are made in collaboration with Geneva-based MHC (Manufacture Hautes Complications).[2] Chanel took partial ownership of the company in 1997.[10] The brand created a limited edition watch to mark the 25th anniversary of streetwear brand A Bathing Ape in 2018.[11]

Bell & Ross have collaborated with Renault since 2016.[12]

In 2016 Bell & Ross started to create sapphire crystal watches in limited editions.[13] The Bell & Ross BR-X1 Tourbillon Sapphire has an all-sapphire case and is priced at $495,000.[14]

The BR V3-94 Black Steel is a 43mm timepiece with an in-house movement designed to compete with classic chronographs such as the Rolex Daytona or Omega Speedmaster.[15]

Official use[edit]

Bell & Ross dive watch

Bell & Ross is the official supplier of the Space Lab Mission, French Air Force, and Lafayette Escadrille.[5] Bell & Ross have supplied pilot watches to the French air force since 1992.[16]


Bell & Ross Space 1 was the first automatic chronometer to be worn in space.[5] Bell & Ross Hydromax 11 100 M was the Guinness World Record holder for wristwatch water-resistance at 11,000 meters.[1][5] In 2002 Bell & Ross introduced the first jumping hour watch with power reserve, the Vintage 123 Heure Sautante.[1]

See also[edit]

  • Baume et Mercier
  • Breitling SA
  • Omega SA
  • TAG Heuer
  • MB&F
  • Chanel J12


  1. 1.0 1.1 1.2 Bell & Ross Hodinkee, accessed 10/23/2018
  2. 2.0 2.1 2.2 Bell & Ross Strives to Make the Watch Case Disappear VICTORIA GOMELSKY, Robb Report, SEPTEMBER 25, 2018
  3. Bell & Ross MR PORTER
  4. Urban Ergonomics with Precision Performance Hypebeast, December 10, 2018
  5. 5.0 5.1 5.2 5.3 Behind the brand: Bell & Ross: What you need to know about the luxury watch house Josh Lee, Gentleman's Journal
  6. Introducing The Bell & Ross BR-X1 Military JUSTIN HAST, Hodinkee, OCTOBER 9, 2018
  7. Bell & Ross Crown & Caliber, accessed October 2018
  8. A Military-Style Watch Ready for Battle or the Boardroom JOHN LYON, Robb Report, OCTOBER 8, 2018
  9. Bell & Ross Launches New Website Hodinkee, JASON HEATON, MAY 18, 2011
  10. Bell & Ross MR PORTER
  11. Limited Edition Watch By Bell and Ross To Mark Bathing Ape's 25th Year Forbes, Bianca Salonga, November 12, 2018
  12. Bell & Ross’s New Limited-Edition Racing Watches Were Designed to Look Like Renault’s F1 Cars: The two French brands have worked together since 2016. Robb Report, VICTORIA GOMELSKY
  13. As Clear as — Industrial Sapphire Nazanin Lankarani, New York Times, March 23, 2018
  14. The BR-X1 Tourbillon Sapphire Is By Far Bell & Ross’s Most Expensive Watch Ever JAMES D. MALCOLMSON, Robb Report, MARCH 13, 2017
  15. Bell & Ross Perfectly Balances Form & Function With the Black Steel Chronograph Carrying an in-house, fully automatic movement Jeff Yeung, Hypebeast, April 3, 2020
  16. If You Want a Technical Watch, You Want the New Bell & Ross BR 05 Esquire, 23 October 2020

External links[edit]

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