W.W. "Biff" Naylor is a retired restaurant owner in Los Angeles, California. He was born in Oakland, California in 1939 and graduated from Pennsylvania State University. His father W.W. “Tiny” Naylor started Tiny’s Waffle Shops in Central California in the 1920s, and operated a chain of more than 40 Tiny Naylor's and Biff’s restaurants in Southern California. Biff Naylor took over operations of Tiny Naylor's after his father's death in 1959 and was still operating at least one location in 1999. The Biff's restaurant chain of the 1940s was a "forerunner to all the modern coffee shops," Naylor told the San Jose Mercury News in 2016. Those restaurants employed modern architecture in the googie style, and innovations that would be adopted widely through the restaurant industry including open exhibition cooking kitchen, stainless steel counters, refrigerated pie cases, and plate "lowerators" that warmed or cooled plates as needed. In 2017 Los Angeles magazine food critic Patric Kuh called the longtime restaurant operator "Diner royalty". Saveur magazine wrote that Biff Naylor created "The best damn coffee shops ever" in their "Saveur 100" list
Naylor is the oldest of five brothers  who ran American Restaurant Services, Inc. which operated Café River City in Sacramento, California, Tiny’s family restaurant in Capitola, California, and seven Cindy’s coffee shops in Northern California. He became chief executive of the Hershel's Delicatessen chain, created by Denny's founder Harold Butler, in 1987. 
Naylor joined the board of the California Restaurant Association in 1983 and is former chairman of the National Restaurant Association. Naylor hired Godfather's Pizza president Herman Cain as president of the National Restaurant Association in 1996
In 2004 Naylor came out of retirement to purchase the Du-par's restaurant chain. He brought in his chef daughter Jennifer Naylor, who had formerly worked with chef Wolfgang Puck, to revamp the menu. He sold the company in 2018.
- Williams, Gregory (2005). The Story of Hollywood: An Illustrated History. BL Press LLC. p. 166. ISBN 9780977629909. Search this book on
- Wanamaker, Marc (2009). Hollywood 1940-2008. Arcadia Press. ISBN 9780738559230. Search this book on
- Geary, George (2016). L.A.'s Legendary Restaurants. Santa Monica Press. ISBN 9781595800893. Search this book on
- Hess, Alan (2004). Googie Redux: Ultramodern Roadside Architecture. Chronicle Books. p. 222. ISBN 978-0811842723. OCLC 249477365. Search this book on (previously published in 1986 as Googie: Fifties Coffee Shop Architecture ISBN 978-0877013341 Search this book on .)
- Langdon, Philip (1986). Orange Roofs, Golden Arches: The Architecture of American Chain Restaurants. Knopf. ISBN 0-394-54401-3. Search this book on
- "Oakland: Biff's to be torn down, replaced by 'hipster hive' of 255 condo units". San Jose Mercury News. 14 April 2016. Retrieved 29 October 2020.
- Kuh, Patric (November 21, 2017). "A Love Letter to L.A.'s Eternally Charming Diners and Coffee Shops". Los Angeles magazine.
- "NRA's Naylor speaks out on food industry issues". Nation's Restaurant News. 16 September 1996.[page needed]
- "Du-par's Bringing Famous West Coast Brand East". Bethesda Magazine. November 30, 2012.
- "Tiny Naylor, Restaurant and Racing Figure Dies". Los Angeles Times. 19 August 1959.[page needed]
- "'I'll Have the Blue-Plate Special'". Los Angeles Times. 14 October 1999.
- "Above Par Coffee Shop". Saveur Magazine. February 2006. p. 101 – via archive.org.
- "Basic Health Benefits for All Americans Act: Hearings Before the Committee". United States Congress. Washington, D.C. 1 May 1989 – via Google Books.
- "Collins to buy Hershel's under Chapter 11 plan". Nation's Restaurant News. 20 July 1987.[page needed]
- "Cain's experience as restaurant group chief mirrors some of his campaign's problems". The Washington Post. 3 November 2011. Retrieved 28 October 2020.
- "Cain: I Was 'Falsely Accused'". Wall Street Journal. 1 November 2011.
- Nichols, Chris (July 27, 2020). "Some of L.A.'s Most Beloved Institutions Are Threatened with Extinction". Los Angeles magazine.
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