BoBo Fish Ball
Introduction[edit]
Ha Li Fa Pte Ltd is a Singapore-based food manufacturer founded in 1987 and officially incorporated in 1993. Ha Li Fa Pte Ltd has since ventured into local and international markets through its brand, "BoBo" (/b oʊ ː· b oʊ /).
BoBo is a home-grown Singaporean brand that specialises in surimi[1]-based seafood and poultry products.
History[edit]
Origins of “BoBo”[edit]
BoBo’s brand name originated when managing director Jill Ang embarked on a joint venture to manufacture fish balls in Vietnam in the 80s. The name “BoBo” was chosen for its resemblance with “Ball Ball” in Mandarin (波波) as well as in Vietnamese.
Notable Works[edit]
In 2017, BoBo launched a web series,[2] “To Moments Worth Celebrating”, which garnered over a million views in less than a month since its debut.
Awards[edit]
| Award | Year(s) | Location | Awarding Body |
|---|---|---|---|
| Great Singapore Food Gift Award | 2014 | Singapore | Singapore Food Manufacturers' Association |
| Singapore Prestige Award[3] Established Brand | 2013 | Singapore | Association of Small and Medium Enterprises Lian He Zao Bao 《联合早报》[4] |
| 3R Packaging Award - Merit Award; Gold Award | 2014 2013 2012 2011 |
Singapore | National Environment Agency (Singapore) |
| Best of the Best Family Products/Services | 2011 | Singapore | Parent's World Magazine |
| 3R Packaging Award - Merit Award | 2010 | Singapore | National Environment Agency (Singapore) |
External Links[edit]
Ha Li Fa Pte Ltd - Best Fishball, Noodles, Fish Cakes, Chicken Sausages & Frozen Seafood in Singapore http://www.halifa-bobo.com/ Official Site
IE Singapore http://www.iesingapore.gov.sg/~/media/IE%20Singapore/Files/TastySingapore/Brand%20Ambassadors/HaLiFa.pdf
IE Singapore http://www.iesingapore.gov.sg/~/media/IE%20Singapore/Files/Publications/Brochures%20Foreign%20Companies/IE_The%20Heart%20of%20Good%20Food_Sep2012.pdf
Marketing Interactive https://www.marketing-interactive.com/behind-bobo-fish-balls-cinematic-mini-drama-series/ Behind BoBo Fish Ball’s cinematic mini drama series
References[edit]
- ↑ "Surimi". Wikipedia.
- ↑ "From heartwarming to cheeky: 7 Chinese New Year videos that have gone viral". The Straits Times.
- ↑ "About Singapore Prestige Brand Award". Singapore Prestige Brand Award 新加坡金字品牌奖.
- ↑ "Lianhe Zaobao". Wikipedia.
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