Chicano culture in Brazil
New Chicano California Lifestyle in Brazil.
From the punks of the periphery to the depressive emos, Sao Paulo has seen almost everything in terms of lifestyle. What we used to see in movies comes strong in São Paulo, different clothes, always with mustaches, bodies full of tattoo, and you could not miss your cars full of style. The culture of the descendants of Mexicans living in California, in the United States.
Cholos, like Chicano gang members, have become known throughout the United States, pray to the Virgin of Guadalupe, enjoy Latin rap and devote much of their time to activities such as renovating the Chevrolet Impala.
The Chicano-paulistana scene has several meeting points in the capital, ranging from hamburgers to the parish of Nossa Senhora de Guadalupe, in Campo Belo. There is even a specialized clothing label, Otra Vida, with collections aligned with the style of the cholos. The most successful pieces are T-shirts with themed prints.
Despite the admiration for such figures, the Chicanos here swear to be peaceful. But this does not prevent them from looking with an ugly face at the curious who try to enter without doing the proper conversion. It's not anyone, for example, who approaches Real Life, automotive fan club that meets in Mooca. You can find locals such as Mario Pinheiro de Andrade Junior, Marinho, 46, bass player of rap group Pavilhão 9 and owner of a 1948 Chevy.
The founder of the club is José Américo Crippa, 41, the Tatá, owner of the Cadillac Burger, also in Mooca. He is among the main propagators of one of the greatest expressions of the culture of the cholos: the lowrider (low car, in a free translation). Old vehicles are completely refurbished, with colored paint on the hood and the installation of a hydraulic suspension system, which makes the vehicle shake at the driver's command.
In the bicycle version, the business includes the installation of a chopper-style handlebar. Tata is on the team of experts in the subject, with various works prepared to order for clients such as rapper Mano Brown, who set up an Impala in the Chicano style. "It's no use coming in full of money, because I do not accept any customer," says Tata. "We evaluate the person's behavior to see if it has anything to do with the movement." Another who puts his hand on the grease is Sergio Yoshinaga, 44, who owns a workshop in Santo Amaro. He charges between 20,000 and 150,000 reais for the transformation. "In the last year, I've ridden five," he says.
Another group that follows this style in Sao Paulo are formed by the leaders Tatá, Japones, and Alemao, it has the best workshop for the cars in the Chicanos style or better known as LowRiders, there is a 13 episode episode on the internet called Calado Comes Ai ! Lowrider Brasil.
This posture of "few friends" is part of the mystique. Only those who are invited or merited enter the club. Having a lowrider done in the Japanese workshop, in Campo Limpo, periphery of São Paulo, is practically a ninja mission. The process for evaluating a new member is so rigorous that some have nicknamed this moment of selection as "the sieve of the Tatá." "We're not going to make cars for anyone. Movement is a way of life, it is not modinha, it is not comedy. We can evaluate a guy for years. It's like dating, you see what the 'mine' is, what are the intentions, the attitudes, the customs. We evaluate posture and attitude, "he points out Japanese. "We want the movement to grow, but it has to grow in the right way and not in a banal and ridiculous way," stresses German. "The car is the last thing and it is assembled slowly. We choose the model, we do the painting, tapestry, everything in stages. Finally, comes the hydraulic suspension [responsible for the jumps in the heights]. If the guy gets this suspension, it's because he really deserved it, "Tata spat. Currently, the Real Life car club has about 100 members.
How did culture come to Brazil?
Each lowrider has a different history of how it was first introduced in culture. Some came through friends and others living outside; others saw something in some magazine or TV and then decided to investigate a little more. The lowrider culture is certainly growing. More people are learning about it on the internet. It is part of the globalization of subcultures in general. [4]
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