Cloud Washing
Cloud Washing is the idea of businesses rebranding an existing or traditional software instance as a cloud-based software solution with all the Native Cloud benefits that encompass Cloud Computing.
Software that is on-premise or privately hosted can deceptively be taken as cloud-based software through simply utilizing cloud-leveraged tools and systems such as the Internet of things (IOT). This form of buzzword rebranding thus hides the fact that these systems are not built or coded from the ground up on the basis of being ‘cloud native’ or true-cloud systems causing potential tenants to miss out on cloud native computing benefits such as multi-tenancy, elastic and scalability capabilities.
Leon and Harmon (2016)[4], suggest a true cloud-based software system should encapsulate the following features:
- On-demand service
- Share use of software, server processing power, and computer infrastructure over the internet
- Access to consistent updates
- Pay-as-you-go subscription
Erocolani (2013)[5] further argues that due to the ambiguity and saturation of the cloud computing concept it can be hard for consumers to recognize the need to consider whether they're actually receiving any specific features and how it can affect them in achieving their business goals.
References[edit]
- ↑ Ercolani, Giuseppe (2013). "Cloud Computing Services Potential Analysis" (PDF): 77-80.
- ↑ Jäätmaa, Jaakko (2010). "Financial Aspects of Cloud Computing Business Models". Aalto University, School of Economics.
- ↑ Adamov, Abzetdin; Erguvan, Murat (31 December 2009). "The Truth about Cloud Computing as new Paradigm in IT". Institute of Electrical and Electronics Engineers: 978–990. doi:10.1109/ICAICT.2009.5372585.
- ↑ Castro-Leon, Enrique; Harmon, Robert. Cloud Computing as a Service. pp. 3–30. doi:10.1007/978-1-4842-0103-9_1. Search this book on
- ↑ Ercolani, Giuseppe (2013). "Cloud Computing Services Potential Analysis" (PDF). Cloud Computing: 77–80 – via empathetictech.com.
- ↑ Zissis, Dimitrios; Lekkas, Dimitrios (2012). "Is cloud computing finally beginning to mature? (PDF Download Available)". ResearchGate: 172-175.
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