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Elma S. Beganovich

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Elma S. Beganovich
Born1985 (age 38–39)
Sarajevo, Bosnia and Herzegovina
🏳️ NationalityAmerican
🏫 EducationGeorgetown University (BA, LLM) University of Miami (JD)
💼 Occupation
Known forCo-founder of Amra and Elma LLC, Co-Founder and CTO of Club Fashionista
🥚 TwitterTwitter=
label65 = 👍 Facebook

Elma S. Beganovich (born 1985) is a Bosnian American entrepreneur and digital marketer.[1][2][3] She is the co-founder of Amra & Elma, a digital marketing firm, as well as the co-founder and CTO of Club Fashionista, an e-commerce and blogging platform.[4][5][6][7]

Background and education[edit]

Elma Beganovich was born in 1985 in Sarajevo, Bosnia and Herzegovina.[8] She completed a law degree at Georgetown University and was pursuing a Master of Laws degree at Georgetown University Law Center before switching careers.[9][5]


Elma Beganovich began her career in law in 2011, working as an intern on Capital Hill and as a clerk for the Department of Justice.[9] By late 2012, she had transitioned into digital marketing.[10][11][12][13][14]

Alongside her sister Amra, Elma co-founded Amra & Elma LLC; a Manhattan-based digital marketing firm.[15][16] She also co-founded Club Fashionista; an ecommerce and blogging platform and is currently the CTO of the firm.[17][18][19] Elma writes and leads business development efforts with corporate brands, marketing agencies and digital networks, and oversees press relations at her firm.[20][21][22][23]


  1. Áine Cain, "These sisters in their 30s used to be a lawyer and an economist — until they pivoted into fashion bloggers who reach millions",, June 30, 2017.
  2. Jess Edwards, "How to nail the '90s trend without spending heaps of cash",, July 6, 2016.
  3. Áine Cain, "Market Changes: Goodbye Mega- influencers, Welcome Micro-influencers",, April 3, 2017.
  4. "Women warriors – leaving your 9-5 job to become a top digital influencer",,.
  5. 5.0 5.1 Jonathan Margolis,"How to make money as a digital influencer", Financial Times, November 1, 2016.
  6. Johanna Silver,"Stylish Sisters Amra And Elma Talk About Their Growing Namesake Brand",, November 17, 2015.
  7. "What Every Woman Should Have In Her Wardrobe, According To Style Influencers Amra & Elma ",,July 30, 2016.
  8. "An Interview With Top Fashion Blogging Sisters Amra And Elma Beganovich ",, November 14, 2015.
  9. 9.0 9.1 "These sisters in their 30s used to be a lawyer and an economist — until they pivoted into fashion bloggers who reach millions". Business Insider. Retrieved 2020-08-17.
  10. "Fashion blogging: top 10 challenges & solutions",, July 19, 2016.
  11. "Superstar Influencer Reveals The Reality Behind Their Feed ",, September 30, 2016.
  12. "How to nail the '90s trend without spending heaps of cash ",, July 6, 2016.
  13. "The Best Cities for Beauty Shopping, According to Style Bloggers Amra and Elma",,.
  14. "TREND SPOT: 7 Staple Pieces To Have In Your Wardrobe This Summer",, June 30, 2016.
  15. Maggie Maloney, "How an Economist and a Lawyer Ditched It All to Become Successful Style Bloggers",, April 13, 2016.
  16. Britteny Dee, "Club Fashionista Bloggers Amra And Elma Beganovich Share Social Media Tips, Blogging Advice " Archived 2017-07-07 at the Wayback Machine,, July 14, 2016.
  17. Melanie Kruger, "Beauty talk: We chat to social media stars Amra Beganovich & Elma Beganovich",, September 23, 2016.
  18. "9 Tips Before You Quit Your 9 to 5 Job and Become an Influencer ",, October 23, 2016.
  19. "Why Polishing Your Fall Style Is Easier Than You Think",, November 13, 2015.
  20. "Boost Your Brand: How To Make Instagram Content That Goes Viral",,.
  21. Maura Brannigan, "MUST READ: Madewell Continues to Outpace j.crew, u.s. Online holiday sales to exceed $100 billion",, November 23, 2016.
  22. "7 Secrets for #Winning on Instagram From Social Media Celebs Amra & Elma",, April 20, 2016.
  23. "How To Use Instagram To Advance Your Career ",, July 20, 2016 .

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