Emmanuel Probst
Emmanuel Probst is a French-American author and branding expert. His first book was Brand Hacks – How to Build Brands by Fulfilling People’s Quest for Meaning[1]. His second book Assemblage – The Art and Science of Brand Transformation[2] shows readers how brands can go beyond selling products by transforming us and the world we live in. Emmanuel Probst is Global Lead – Brand Thought Leadership at Ipsos and teaches Consumer Market Research at the University of California at Los Angeles.[3]
Background[edit]
Probst grew up in Besançon, France. He emigrated to the UK in 2001, and to the US in 2006. Probst earned an MBA in Marketing from the University of Hull and a Doctorate in Consumer Psychology from the Nottingham Trent University. He writes about psychology, branding and marketing.
Bibliography[edit]
Probst, Emmanuel: Brand Hacks, PowerHouse Books, 2021 https://powerhousebooks.com/books/brand-hacks-how-to-build-brands-by-fulfilling-the-consumer-quest-for-meaning/
Probst, Emmanuel: Assemblage, Ideapress Publishing, 2023 [1]
References[edit]
UCLA Extension and Biography[4]
CEO World: "Why Consumers Don’t Care About (Most) Brands" October 25, 2021[5]
Outthinkers podcast with Emmanuel Probst[6]
Just Branding Podcast with Emmanuel Probst "Brand Hacks with Emmanuel Probst - JUST Branding Podcast S03.Ep06"[7]
Forbes.com: How Brands Can Succeed After the Pandemic[8]
- ↑ Probst, Emmanuel (2022). Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning. United States: powerHouse Books. ISBN 978-1576879825. Search this book on
- ↑ Probst, Emmanuel (2023). Assemblage: The Art and Science of Brand Transformation. United States: Ideapress Publishing. ISBN 978-1646871254. Search this book on
- ↑ https://www.uclaextension.edu/instructors/emmanuel-probst
- ↑ "UCLA Extension".
- ↑ [Why Consumers Don’t Care About (Most) Brands "Why Consumers Don't Care About (Most) Brands"] Check
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value (help). - ↑ "Emmanuel Probst: Branding Hacks to Stay Competitive".
- ↑ "Brand Hacks with Emmanuel Probst - JUST Branding Podcast".
- ↑ "How Brands Can Succeed After the Pandemic". Forbes.com.
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