Epom DSP
Epom DSP is an automated self-serve platform for programmatic media buying. With Epom self-serve advertisers can buy relevant web and in-app impressions across the globe, with the goal of reaching targeted audience online with mobile and desktop ads.[1]
Epom Self-Serve demand-side platform for advertisers is one of the solutions for online advertising developed by the Epom company.[2] Headquartered in Kyiv, Ukraine, Epom operates globally, providing partners with technologies for online advertising and traffic monetization.
History[edit]
The company was founded in 2010 as an ad serving solution for advertisers, publishers, and ad networks. In 2011, Epom launched Epom Market ad network[3] for mobile, desktop, and video online advertising.
Three years later the company raised $7M of investment[4] and released an RTB functionality[5] for online advertising.
In May 2017, Epom launched self-serve DSP for advertisers, a programmatic-based platform for cross-device media buying.[6]
Today the company has over 150 employees and occupies office at the Kyiv’s downtown. By 2018, Epom developed five advanced solutions for online advertising:
- Epom Ad Server,
- Epom Apps (app monetization platform),[7]
- Epom Market,
- Epom Self-serve DSP for advertisers,
- Epom Ad Agency (app promotion agency).[8]
Self-serve Platform[edit]
Epom DSP self-serve enables setting up precisely targeted ad campaigns for online promotion. With 550 million ad impressions served daily, Epom self-serve account helps advertisers reach their audience online across desktop and mobile devices.
While being integrated with supply-side platforms[9], websites and mobile apps directly, Epom DSP enables access to hundreds of mobile, in-app, and desktop traffic sources for all platform users.
Based on RTB technology, Epom self-serve DSP updates analytics and delivers reports at the dashboard every 1.5 sec.
Epom self-serve DSP complies with the GDPR requirements. Platform users transparently track websites, apps, and SSPs that they receive their traffic from.
Epom DSP is enabled with Forensiq[10] that prevents fraud inventory and blocks fraud impressions. Publishers security is guaranteed by GeoEdge, the service that checks ads for non-compliant and inappropriate content.
Recognition[edit]
| Year | Achievement | Source |
|---|---|---|
| March 2013 | Epom becomes a member of MMA; | [1] |
| May 2013 | Epom becomes a DMA member; | [2] |
| August 2013 | Epom becomes a member of IAB; | [3] |
| April 2016 | Epom becomes Yahoo certified vendor; | [4] |
| June 2018 | Epom gets the Registry ID of the Trustworthy Accountability Group; | [5] |
| July 2018 | “Business of Apps” named Epom as one of the top-world mobile ad networks for online advertising and monetization | [6] |
References[edit]
- ↑ "What is programmatic advertising? A beginner's guide". Marketing Week.
- ↑ "Epom Ltd". Bloomberg.
- ↑ "Epom Ad Server". AdAge.
- ↑ "Total Funding Amount". Crunchbase.
- ↑ "Epom Announces the Launch of an RTB Department". Digital Commerce 360.
- ↑ "Epom Self-serve DSP for Advertisers: 1 Year in Review". Business of Apps.
- ↑ "Introducing the Epom Apps Website". Business of Apps.
- ↑ "Epom Market". Business of Apps.
- ↑ "MarTech Landscape: What is a supply-side platform (SSP)?". MarTech Today.
- ↑ "Impact Radius acquires ad fraud prevention platform Forensiq". Tech Crunch.
External links[edit]
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