Expectful (guided meditation platform)
Expectful is a digital platform that provides guided meditations and other resources for women who are preparing to conceive, pregnant and new mothers.:[1] The platform was released in June 2017 and is available through an iOS mobile app and online. [2]
History[edit]
Expectful was founded by CEO Mark Krassner after recognizing a need to make meditation accessible for women, in particular, mothers.[3] Raised by a mother who struggled to manage mental health challenges, Krassner, after practicing meditation himself, sought out research that linked stress and anxiety to fertility and pregnancy. [4] [5] After discovering that meditation supports every stage of pregnancy, Krassner approached meditation experts, hypnotherapists and sound engineers to create a product that would aid in reducing the stresses and anxieties specific to each stage of the fertility, pregnancy and motherhood journeys. [6] [7] Expectful is working to make meditation as common as prenatal vitamins.[8]
Product[edit]
Expectful is available through an iOS mobile app and web-based interface. They both provide a complete library of 10- and 20-minute guided meditations for women and their partners that are tailored to each stage of fertility, pregnancy and early motherhood.[9] For every subscription purchased, Expectful donates a subscription to an expectant mother at the Motherhood Center in New York City, a facility that helps women by providing treatment for postpartum depression and other mood and anxiety disorders. [10]
Research[edit]
As an evidence-based platform, Expectful relies on research to guide product development. The benefits of meditation for women who are preparing to conceive, pregnant and new moms include [11]
- enhancing fertility
- balancing hormones
- reducing stress and anxiety during pregnancy
- helping moms form stronger bonds with their partners and baby
- reducing the risk of pre-term birth
- reducing labor pain
- influencing more optimal infant outcomes
- reducing the risk of postpartum depression
See also[edit]
References[edit]
- ↑ Friedman, Jennifer. "New App Aims to Make Meditation for Moms as Common as Prenatal Vitamins". Yoga Journal.
- ↑ Hey, Megan. "Expectful Launches Out of Beta; Unveils Fertility, Pregnancy and Motherhood Meditation Web and Mobile App". Cision PRWeb.
- ↑ Friedman, Jennifer. "New App Aims to Make Meditation for Moms as Common as Prenatal Vitamins". Yoga Journal.
- ↑ Milbrand, Lisa. "A New App Helps Women Meditate Their Way to Parenthood". Fit Pregnancy.
- ↑ Friedman, Jennifer. "New App Aims to Make Meditation for Moms as Common as Prenatal Vitamins". Yoga Journal.
- ↑ Milbrand, Lisa. "A New App Helps Women Meditate Their Way to Parenthood". Fit Pregnancy.
- ↑ Friedman, Jennifer. "New App Aims to Make Meditation for Moms as Common as Prenatal Vitamins". Yoga Journal.
- ↑ Hey, Megan. "Expectful Launches Out of Beta; Unveils Fertility, Pregnancy and Motherhood Meditation Web and Mobile App". Cision PR Web.
- ↑ Hey, Megan. "Expectful Launches Out of Beta; Unveils Fertility, Pregnancy and Motherhood Meditation Web and Mobile App". Cision PRWeb.
- ↑ Milbrand, Lisa. "A New App Helps Women Meditate Their Way to Parenthood". Fit Pregnancy.
- ↑ Friedman, Jennifer. "New App Aims to Make Meditation for Moms as Common as Prenatal Vitamins". Yoga Journal.
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