FUN88 Group

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FUN88 Group
Available inEnglish, Chinese, Vietnamese, Thai, Indo
Founded2009
IndustryOnline Gambling Industry

Fun88 is a fully registered gaming and entertainment company founded in June 2009. Fun88 has partnered with English Premier League clubs such as Tottenham Hotspur F.C., Newcastle United F.C., and Burnley F.C., and athletes Kobe Bryant, Steve Nash, and Robbie Fowler.

SPONSORSHIPS[edit]

In 2010, Fun88 signed as “Official Shirt Sponsor” for English Premier League team Burnley F.C.,[1][2]which lasted until 2012. Burnley F.C. has won two England championships, one FA Cup, and two FA Community Shield.[3][4]

In 2012, Fun88 partnered with English Premier League team Tottenham Hotspur F.C. as an “Official Asian Betting Partner”. [5][6] The betting portal microsite, Hotspur88, was then launched in 2013. Among Tottenham Hotspur F.C.’s achievements include two league titles, eight FA Cups, four League Cups, seven FA Community Shields, one European Cup Winners’ Cup, and two UEFA Cups.

In 2014, Burnley F.C.’s shirt sponsorship was renewed until 2015[7]. On the same year, Fun88 established the sporting team “Fun88 Racing” with Lamborghini, which competed in GT Asia Championship, and Porsche Carrera Cup. Fun88 also gained its first brand ambassador, Robbie Fowler[8]. Fowler is known as the sixth-highest goalscorer in the history of the Premier League with 162 Premier League goals. He earned the title Liverpool Legend, and the nickname “God”, due to his strong audacity in scoring goals.

In 2015, Fun88 sponsored sports media property, ONE Championship[9] . And its second brand ambassador, Japanese actress, Rola Misaki was signed.

In 2016, Tottenham Hotspur F.C. renewed its partnership with Fun88.[10] [11][12]And NBA player Steve Nash was signed as a brand ambassador. Nash is an eight-time NBA All-Star, seven-time All-NBA selection, and was named NBA MVP twice. He was named the ninth greatest point guard of all time, by ESPN in 2006. He’s also one of the top players in three-point shooting, free-throw shooting, total assists, and assists per game, in NBA league history.

In 2017, Fun88 sponsored Newcastle United as its “Official Shirt Sponsor”.[13][14][15]

In 2018, Tottenham Hotspur F.C. and Fun88 renewed their partnership.[16][17][18][19]

In 2019, NBA player Kobe Bryant signed as a brand ambassador.[20][21][22][23][24] Bryant has won five NBA championships, a 4-time All-Star MVP, an 18-time All-star, 15-time member of the All-NBA Team, and 12-time member of the All-Defensive Team. He was the youngest player to reach 30,000 career points in NBA league history.[25] Further in 2019, Fun88 also partnered with football leagues, Copa America[26] and La Liga as its digital perimeter advertising partner.

AWARDS[edit]

Fun88 was awarded nominations from EGR Awards organized by eGaming Review Magazine, as the "Asian Live Gaming Operator of the Year", "Asian Operator of the Year Nominations for 2009"[27] and "Asian Operator Nominations for 2010".[28]

LICENSING[edit]

Owned by OG Global Access LTD., Fun88 holds a gaming license from the Philippine Amusement and Gaming Corporation (PAGCOR)[29] , First Cagayan Leisure & Resort Corporation license and certification[30] from Gaming Associates.[31] Fun88 UK, on the other hand, is operated in partnership with TGP Europe Limited. It is licensed by The Gambling Commission of Great Britain (under the Gambling Act 2005), with a self-exclusion system supported by Gamstop.

CONTROVERSIES[edit]

Online gambling in the UK is legal, as long as it is registered under The Gambling Commission of Great Britain, with required age requirement for participants of at least 18 years old. The self-exclusion system has also been approved, being Gamstop as the official system provider. In Asia however, some countries partly allow gambling under their terms.

In April 2019, Vietnam cracked the Fun88 illegal online gambling organization disguised as Fxx88, which involved a total bet of $1.28 billion. The law enforcement agencies confiscated a large number of electronic equipment, luxury cars, large sums of cash and a large number of bank accounts with huge amounts of money in Hanoi and Ho Chi Minh City.[32] [33]

During World Cup 2018, UK Advertising Standards Agency has received a large number of complaints about gambling advertisements[34], and 17% of the TV commercials during this period were gambling advertisements. In August, UK Gambling Commission tightened its advertising regulations and said it would deal severely with the foulers. As of November, British TV station agreed to advertise gambling advertisement at 9 pm and reduce the number of gambling advertisements in between programs.

In July 2019, Fun88 agreed for NUFC to wear a different shirt sponsor for Premier League Asia Trophy, National Sports app. However, the deal sparked controversy as fans of the club claimed that National Sports app is nonexistent, hence, it is related to NUFC owner Mike Ashley's Sports Direct brand. Protests were held in both Newcastle City and China.[35][36][37]

Reference[edit]

  1. "SportsPro--Burnley FC sign record shirt sponsorship". Unknown parameter |url-status= ignored (help)
  2. "Sport Industry Group--FUN88 SIGN BURNLEY SHIRT DEAL". 2014-09-18. Unknown parameter |url-status= ignored (help)
  3. "Asian online gambling site to sponsor UK football club". Unknown parameter |url-status= ignored (help)
  4. "Fun88 Back On Board As Club Sponsors". Unknown parameter |url-status= ignored (help)
  5. "Tottenham Hotspur announces Fun88 as Club's Asian Betting and Gaming Partner". Unknown parameter |url-status= ignored (help)
  6. "Fcbusiness--Tottenham Hotspur have announced FUN88 as its Official Betting Partner in Asian and Latin American territories for the second time". Unknown parameter |url-status= ignored (help)
  7. "LANCASHIRE Telegraph--Sponsorship with Fun88 is a multi-million pound contract for Clarets". Unknown parameter |url-status= ignored (help)
  8. "Liverpool Legend Robbie Fowler Signs on as Official Ambassador to Fun88.com https". Unknown parameter |url-status= ignored (help)
  9. "FUN88 Sponsor ONE Championship News in Chinese". Unknown parameter |url-status= ignored (help)
  10. "FUN88 returns as Club's Asian and Latin American betting partner". Unknown parameter |url-status= ignored (help)
  11. "Tottenham Hotspur extends relationship with FUN88". Unknown parameter |url-status= ignored (help)
  12. "FUN88 nets Spurs Asia & Latin America betting partnership". 18 August 2016. Retrieved 23 February 2020.
  13. "FUN88 becomes Newcastle United shirt sponsor". Unknown parameter |url-status= ignored (help)
  14. "BBC News-- Newcastle United sponsor revealed as Chinese gaming firm". BBC News. 2017-05-15. Unknown parameter |url-status= ignored (help)
  15. "THE MAG--Claimed new FUN88 deal is best ever as Newcastle United sponsor – Here are the 20 current Premier League deals". 2017-05-15. Unknown parameter |url-status= ignored (help)
  16. "新浪--乐天堂再成托特纳姆热刺亚洲拉美地区合作伙伴". 2016-08-12. Unknown parameter |url-status= ignored (help)
  17. "Sports Pro--Tottenham extend regional partnership with Fun88". Unknown parameter |url-status= ignored (help)
  18. "Inside World Football--Spurs extend FUN88 sponsorship deal for Asia and Latin America". 2018-04-15. Unknown parameter |url-status= ignored (help)
  19. "BUsiness Leader--TOTTENHAM HOTSPUR EXTEND AGREEMENT WITH OFFICIAL BETTING PARTNER". 2018-04-18. Unknown parameter |url-status= ignored (help)
  20. "SBC News--Fun88 signs Kobe Bryant as new brand ambassador". 2019-06-26. Unknown parameter |url-status= ignored (help)
  21. "Markets Insider--Los Angeles Basketball Legend Kobe Bryant Announced as Brand Ambassador for Fun88, a Global Leading Bookmaker That Provides Online Entertainmen". Unknown parameter |url-status= ignored (help)
  22. "Yahoo News--Los Angeles Basketball Legend Kobe Bryant Announced as Brand Ambassador for Fun88, a Global Leading Bookmaker That Provides Online Entertainment". Unknown parameter |url-status= ignored (help)
  23. "SBC Americas News--Kobe Bryant scores brand ambassador role with Fun88". 2019-06-25. Unknown parameter |url-status= ignored (help)
  24. "QQ企鹅体育--科比代言乐天堂乐Fun88 黑曼巴要来!". Unknown parameter |url-status= ignored (help)
  25. "Kobe's Official Website--Kobe's Career Achievements". Unknown parameter |url-status= ignored (help)
  26. "Games Magazine--Betcris, Caliente e Fun88 fazem patrocínio em placas estáticas na Copa América Brasil 2019". Unknown parameter |url-status= ignored (help)
  27. "2009 EGR Awards List". Unknown parameter |url-status= ignored (help)
  28. "2010 EGR Awards List". Unknown parameter |url-status= ignored (help)
  29. "Philippine Amusement and Gaming Corporation". Unknown parameter |url-status= ignored (help)
  30. "First Cagayan Leisure & Resort Corporation". Unknown parameter |url-status= ignored (help)
  31. "Gaming Associates". Unknown parameter |url-status= ignored (help)
  32. "Vietnam busts massive online betting ring linked to Fun88". 2019-04-27. Unknown parameter |url-status= ignored (help)
  33. "Saigon online betting ringleader gets nine years in prison". Unknown parameter |url-status= ignored (help)
  34. Sweney, Mark; Duncan, Pamela (2018-07-18). "The Guardian-- Watchdog reviews complaints about World Cup betting ads". The Guardian. Unknown parameter |url-status= ignored (help)
  35. "HK News--【足球】紐卡素125周年新球衣 「樂天堂」贊助招負評". 2017-05-16. Unknown parameter |url-status= ignored (help)
  36. "纽卡斯尔联队因乐天堂(fun88)的赞助而被指控". Unknown parameter |url-status= ignored (help)
  37. "South China Morning Post-- Newcastle United fans in China join 'Ashley Out' calls at Premier League Asia Trophy loss to Wolves". 2019-07-18. Unknown parameter |url-status= ignored (help)

Fun88 Group[edit]

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