Flytime Promotions
| File:Flytimelogo.png | |
| Subsidiary | |
| ISIN | 🆔 |
| Industry | Entertainment |
| Founded 📆 | |
| Founder 👔 | Cecil Hammond |
| Headquarters 🏙️ | , Nigeria |
Area served 🗺️ | |
| Members | |
Number of employees | |
| Parent | Flytime Group |
| 🌐 Website | flytimepromotions.ng/ |
| 📇 Address | |
| 📞 telephone | |
Flytime Promotions is a Nigerian entertainment promotions company specialised in music and comedy entertainment. It is a subsidiary of the Flytime Group. Flytime Promotions is one of the major concert promotion companies in Nigeria, and hosts both annual and one-off events in cities across the country. Notable events from Flytime Promotions include ‘Rhythm Unplugged‘, ‘Flytime Music Festival‘, ‘Bovi Man on Fire’, and ‘Olamide Live in Concert’.[1] Flytime Promotions was founded in April of 2004 by Cecil Hammond, and is a subsidiary of the Flytime Group.[2]
Overview[edit]
Flytime Promotions is the concert promotion subsidiary of Flytime group. Flytime Group operates a variety of entertainment concerts and manages several Nigerian music artists.[3] Flytime Promotions hosted its first album launch in 2008 and has since hosted launches for major music artists including D’banj, Wizkid, and P Square.[4] Flytime Promotions also hosts Rhythm Unplugged, West Africa’s longest running annual music concert, as well as Flytime Festival, Nigeria’s first annual multi-day music festival.[2]
Flytime Music is the artist management subsidiary of Flytime Group. It is recognized as a label for new artists due in part to the access it provides to the popular concerts hosted by Flytime Promotions. Over the years, it has represented many major artists including Tiwa Savage, Seyi Shay and Davido.[3]
Notable Artists[edit]
Several Nigerian musicians and comedians have been involved with Flytime Promotions and the Flytime Group. They have been involved as label signatories, major concert acts, actors or hosts. They include Wizkid, Burna Boy, Mayokun, Edris Abdulkarim, Tiwa Savage, Tony Tetuila, Eddie Montana, Basket Mouth, Davido, Kizz Daniel, D Banj, Tu Face Idibia, Don Jazzy, Ice Prince, P Square, Ayo Makun, I go Die, Duncan Mighty, Seyi Law, Jesse Jags, Teni, Big Shaq, Trey Songz, Wyclef Jean, and Bobby Brown.[5]
Flytime Promotions Events[edit]
Concerts[edit]
In December 2004, Flytime Group hosted its first show, Rhythm Unplugged. [2] The show was held at Fantasyland in Lagos and sold out the venue to approximately 4000 attendees. The concert had an extensive line-up—over 30 Nigerian entertainers performed same night and the show was co-hosted by comedians Julius Agwu and Okey Bakassi.[3]
Following the success of the first Rhythm Unplugged concert, Flytime Promotions began to host the concert annually in larger venues and subsequently expanded to other Nigerian cities. To accommodate the concerts’ growing fan base, shows were increasingly hosted in larger venues including the Federal Palace Hotel and Ocean View Hotel both in Victoria Island, Lagos. Most recently, the concerts have been hosted at the Eko Convention Center in Lagos.[5]
Flytime Promotions has organized many notable one-time concerts. These include ‘9ice Bashorun Gaa Versus’, ‘Omawumi Live in Concert’, ‘Bez Live in Concert’ in 2012 as well as the ‘2face LIVE’ concert in September 2010 for Afrobeats legend, 2face Idibia, the ‘DRB Concert’ and the ‘Sound Sultan 12th Year on Stage Concert’.[3]
Music Festivals[edit]
In 2017, Flytime Promotions pioneered a multi-day music festival in Nigeria by combining its popular Rhythm Unplugged concert with a secondary concert by Wizkid—’Wizkid the Concert’.[6] The Festival, hosted at the Eko Convention Centre, was fully sold out both days of the festival which each attracted 5000 attendees.
Following the success of the 2017 music festival, Flytime Promotions launched a three-day music festival dubbed the ‘Flytime Music Festival’ in 2018. [7] The three-day concert kicked off with Rhythm Unplugged on 21st December which featuresd artists including Davido, Tiwa Savage, D'Banj, Burna Boy, Duncan Mighty and DJ Cuppy. [7] The concert on the second day ‘RBRM’, was headlined by Grammy Award winning artists Bobby Brown and Bell Biv Devoe. [7] Similar to Wizkid in 2017, Olamide headlined his own concert on the third day of the festival—’Olamide Live’. [7] The Festival was again held at the Eko Convention Centre and sold out completely. [7]
To celebrate Flytime Group’s 15-year anniversary in 2019, Flytime Promotions hosted a five-day music festival at the Eko Convention Centre. It was the largest ever held by the company and was tagged ‘Nigeria to the World’.[8]
Album Launch Parties[edit]
In June 2008, Flytime Promotions organized ‘HUSH’, an entertainment industry party, and hosted two major album launch concerts. The first album launch was for D’banj the Entertainer and was hosted at the Ocean View in Eko Hotel, Lagos. The second album launch was for Wande Coal.[9]
In the years that followed, Flytime Promotions hosted album launch parties for artists including Wizkid for the ‘SuperStar’ album, P Square for their ‘Invasion’ Album in 2011, ‘Omo Baba Olowo’ for Davido in 2012, and the ‘Desire’ album for Iyanya in 2013.[10]
Comedy Shows[edit]
In February 2011, Flytime Promotions hosted its first show featuring comedy exclusively called, ‘Comedy Titans’.[11] In March 2013, the promotions company host another comedy show named ‘Bovi Man on Fire’ which featured music performances from American artists Ja Rule & Ashanti performed.[12] Following the success of the inaugural ‘Bovi Man on Fire’ show, Flytime Promotions held three more editions of the show in October 2014, May 2017, and March 2019.[12]
Other Productions[edit]
Flytime Group produced the Nigerian adaptation of the stage play ‘For Colored Girls’ first in November 2011, and again in June 2014.[13] The play was produced by Keke Hammond. It featured Joke Silva, Ireti Doyle, Funke Akindele and Carol King as the main cast whilst Tiwa Savage and Omawumi featured in the primary musical cast.[13]
References[edit]
- ↑ "Flytime promotions unveils star-studded artist lineup for pepsi rhythm unplugged 2019". Vanguard News. 2019-12-12. Retrieved 2020-02-11.
- ↑ 2.0 2.1 2.2 "Hammond… Celebrating 15 Years Of Rhythm Unplugged". guardian.ng. Retrieved 2020-02-11. Unknown parameter
|url-status=ignored (help) - ↑ 3.0 3.1 3.2 3.3 "Tiwa Savage, Boyz II men,Megan Thee Stallion, others unveiled for Flytime Music Festival 2019". businessday.ng. Retrieved 2020-02-11. Unknown parameter
|url-status=ignored (help) - ↑ "Rhythm Unplugged holds tomorrow @Eko Hotel". Linda Ikeji's Blog. 2014-12-18. Retrieved 2020-02-11.
- ↑ 5.0 5.1 "Flytime promotions unveils star-studded artist lineup for pepsi rhythm unplugged 2019". Vanguard News. 2019-12-12. Retrieved 2020-02-11.
- ↑ "Flytime Promotions Announces 2017 Pepsi Rhythm Unplugged Artist Line-Up and Wizkid: The Concert". businessday.ng. Retrieved 2020-02-11. Unknown parameter
|url-status=ignored (help) - ↑ 7.0 7.1 7.2 7.3 7.4 "Flytime Music Festival Unveils 3-Day Event Lineup". guardian.ng. Retrieved 2020-02-11. Unknown parameter
|url-status=ignored (help) - ↑ "Flytime Promotions Unveils 5-Days Music Festival Ft.Tiwa Savage, Boys ll Men, Others". SilverbirdTV. 2019-10-17. Retrieved 2020-02-11.
- ↑ Akintola, Lukmon. "Flytime Promotion Announces Music Festival". Independent. Unknown parameter
|url-status=ignored (help) - ↑ "Rythm Unplugged is back! » Razzmatazz » Tribune Online". Tribune Online. 2018-10-20. Retrieved 2020-02-11.
- ↑ "Flytime presents: Comedy Titans. Eko Hotel. Feb. Lagos". Linda Ikeji's Blog. 2011-01-23. Retrieved 2020-02-11.
- ↑ 12.0 12.1 ""Bovi Man On Fire" Final Edition Is Set To Be An Unforgettable Experience". The Guardian Nigeria News - Nigeria and World News. 2019-04-13. Retrieved 2020-02-11.
- ↑ 13.0 13.1 BellaNaija.com (2014-06-04). "For Colored Girls is Back in Lagos! Starring Osas Ighodaro, Funke Akindele, Oreka Godis". BellaNaija. Retrieved 2020-02-11.
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