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FrontRow

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FrontRow
FrontRow Logo
Native name
프론트로
ISIN🆔
IndustryInformation and communication industry, software

development and supply industry, mobile content development and supply industry, wholesale and retail industry, information and communication industry, professional, scientific and technical services industry, event and event agency industry, computer system integration consulting and promotion services industry, music distribution and production industry, electronic commerce retail industry, other consulting industry, advertising agency and marketing industry, event and

event agency industry
Founded 📆October 21st, 2021
Founder 👔
Headquarters 🏙️인호IP빌딩, 12th floor, 230, Teheran-ro, Gangnam-gu, Seoul, South Korea
Area served 🗺️
Key people
Monica Lee (이혜림)
Members
Number of employees
🌐 Websitehttps://www.frontrow.ai/
📇 Address
📞 telephone

1. Overview[edit]

Brings K-Contents to Every Part of the World.

Frontrow (프론트로) is an entertainment tech startup targeting the global fandom market of K-pop and K-content. After officially launching the K-culture related content platform 'The Director' and the YouTube channel “FRONTROW” in 2022, it has successfully established itself as a leading reference in the entertainment industry and has experienced rapid growth by gathering a global fanbase of over 200 countries. In particular, The Director focuses on producing Korean culture related online classes on a large scale for the global K-pop fans, providing a one-stop solution to anything related to Korea and its culture.

Frontrow has embarked on an exciting journey with its cutting-edge Seoul & London-based entertainment tech firm, where they are dedicated to crafting top-tier K-content projects that captivate fans worldwide, immersing them in the richness of Korean culture. Have collaborated for a concert with SBS to bring the magic of K-Pop to life, partnering with 100+ sensational K-Pop artists along the way.

In an era where the value of Korea and its culture is skyrocketing every year, it's challenging to be solely good based on good content and IP related to Korea and its culture. Frontrow offers a one stop solution to quench the thirst of millions of K-Hallyu fans by forming a bridge between South Korea and other countries. Frontrow covers everything from K-concerts to K-Classes to K-Pop goods and a lot more.

2. MISSION & BACKGROUND[edit]

2.1. MISSION:[edit]

Anyone! Anytime! Anywhere! Your best K-BUDDY![1]

2.2. VISION:[edit]

FrontRow seeks to be the one stop destination for all those who are interested in K-Culture and want to dive more into it.[2]

2.3. PHILOSOPHY:[edit]

  • F-FIRST: The forefront of the Korean Wave, bringing K-Content to the world from the forefront!
  • R-RESPECT: We respect our culture, ideas and values that are different from ours!
  • O-OPPORTUNITY: We don’t miss out on any opportunity!
  • N-NEARBY: Always near to K-Hallyu fans!
  • T-TRY EVERYTHING: We constantly try new challenges and grow!
  • R-REPORT: Promoting the K-Culture content to the world!
  • O-ON-GOING: We are always running towards our goal!
  • W-WORLDWIDE: Always thinking of each and everyone of you, no matter where you live!

3. SERVICE[edit]

3.1. THE DIRECTOR:[edit]

Unveiling "The Director" from FRONTROW- this trailblazing app, heralds a new era as the foremost K-edu platform exclusively designed for Hallyu enthusiasts. It helps to immerse fellows in a treasure trove of lessons, unlocking the depths of K-Culture. This app is a haven for those hungry to explore and understand the intricacies of K-Culture. Helping to elevate their knowledge, ignite their passion. The journey into the heart of K-Culture begins here![1]

3.1.1. MISSION[edit]

The Director: Direct Your Dreams[3]

3.1.2. SLOGAN[edit]

Become the director of your own dreams

3.1.3. MAIN SERVICES PROVIDED[edit]

  • Mentors who are pioneers in their fields including Korean culture, art, and traditions serves as a compass for the viewers towards Korean culture
  • Helps the viewers to reduce the trial and error experienced by the mentors with practical advice rather than a simple theory
  • Mentors from different countries helps the viewers to gain broader perspectives to different topics available at The Director

3.2. FRONTROW LIVE[edit]

The company helps K-Pop artists expand into Europe and it has produced many K-Pop concerts in Europe till date.

3.3. FRONTROW Commerce[edit]

3.4. FRONTROW Production[edit]

4. COLLABORATIONS WITH NOTABLE ARTIST[edit]

4.1. FRONTROW LIVE
Date Event Artists
2023 K-Hiphop Fest in Asia 2023 [SWAGGER]-Korea (부제-샷따내려)[4] [5] Ash Island

Chillin Homie
lIlBOI
Leellamarz
Paul Blanco
Roh Yun Ha
Giriboy
Han Yo Han
Kid Milli
Rad Museum
Tabber
Yanghongwon

2023 W24 UK TOUR W24
2022 W24 UK TOUR W24
2021 (June) K-POP SUPER FEST [6] AB6IX, AILEE, ALEXA, BLOO, CRAVITY, DJ SODA, GOLDEN CHILD, GWSN, JESSI, LOVELYZ, MOMOLAND, RAIN, THE BOYZ, WOO!AH!
2021 (September) New Beginnings with K-POP SUPER FEST [7] [8] [9] San E & BE’O (FameUs Ent), pH-1,AleXa, MCND, Yubin, A.C.E, KARD, ONF ,Everglow, Woo Jeewon, W24, Choi Ye Geun, Sway D, KAACHI, MAJORS, Cignature, DONGKIZ, Kim Se-hwang
4.2. THE DIRECTOR CLASS (VOD)
Speaker Class Link
Balko Kim K-POP art/style directing Link
Boda Ssaem Popular Korean hairstyling techniques Link
Byun Yong Seok Popular K-Pop challenge choreography Link
Dayoon K-POP makeup Link
Emily TXT's "Tinnitus" choreography Link
John D. Michaels Talks about K-Drama/Movie and working as a foreign actor in Korea Link
Jung Soo Hwan K-POP singing techniques Link
Kim Woo Jun Popular K-Pop challenge choreography Link
Lee Hyeon Teaches NCT's "Love On The Floor" choreography Link
Shinsadong Tiger Teaches how to produce K-POP songs Link
Shorelle Talks about how to write K-POP song Link
Ting Ssaem Teaches Korean language Link
W24 Teach K-POP Song in 7 Different Languages Link
Yoo Eun Teaches how to sing famous K-POP girl group songs easily Link
Youngjae Cho Teaches Gayageum (Korean traditional instrument) Link
Youngmin Kim Teaches about K-POP vocal training Link
Yumi Go Teaches Korean Bojagi Art techniques Link
4.3. SEOUL POPCON 2023
Speaker Class Link
Nam Do Hyun Talks about how to become a voice actor in South Korea Link
Kim Hyo Jung Talks about virtual human character in and OVHCA Link
4.4. SEOUL POPCON 2022
Speaker Link
Kolleen Park Link (1) , Link (2)
Hyojin Choi Link
GOTOE Link
Ross Butler Link
4.5. THE DIRECTOR X IISF 2022
Speaker Class Link
Sejin & Mindong Talk about how seizing a luck is a skill [2]
It’s JinaKim Talks about wanting to make a documentary on online stalking [3]
World Of Dave He says he came to know how great Korea was before anybody else [4]
Ilya Daehan Russian He says he doesn't care about the views or subscriber count [5]
Rolling Quartz They say their goal is to ignite the rock spirit in Korea [6]
ALiEN They says their team values personality the most [7]
Team Ammar Nazhan They say friendship is important and family is number 1 [8]
4.6. THE DIRECTOR X CANNES FILM FESTIVAL 2022
Speaker Class Link
Alica Bednarikova Teaches how to become your own director [9]
Amber Boyoonha Creates connections through movies [10]
Pamela L.Reyes Talks about the beauty of film directing in Philippines [11]
Ruby Challenger Talks about her journey of being a film director [12]
Valerio Ferrara Talks about how to become an award winning director in Cannes [13]
4.7. FRONTROW X SBS Music show <The Listen: The Voice We Love>
Artists Links
ONESTAR ,Huhgak, Kim Hwi Jae, 2F, Juho, Dongwoon of HIGHLIGHT [14] [15] [16] [17] [18]
4.8. THE DIRECTOR LIVE(OFFLINE)
Artist Event Launching Links
Comedian Kim Youngchul Talk Show Seoul Launching Joy News
n One day class with famous choreographer SooYon

at 1MILLION DANCE STUDIO

Seoul Launching [19]
Trandee Rock Dance Workshop Europe Launching ((London, Frankfurt, Madrid) [20][21] [22]
EWHA GSIS The Future of K-entertainment Seoul Launching

5. FRONTROW PRODUCTION[edit]

Project Key People Link
Coverage and production of "Cannes Film Festival 2022" on SBS One Night <Decision to Leave> Directed by Park Chan-wook/Park Hae-il/Tang Wei <Broker> Starring Song Kang-ho, IU, <Next Sohee> Directed by Jung Ju-ri [23] [24] [25]
Star is born X KOCCA Alexa , MCND , KAACHI , W24 , DKZ [26] [27] [28][29] [30] [31]

7. HISTORY[edit]

  • 2016 August- FRONTROW Global Limited (UK) began Music publishing / Worldwide distribution
  • 2018 March- Selected as one of the UK's Creative Tech London 100 Startups
  • 2018 March- Himalayas, Gongjo, etc., Korean, English, Europe, copyright management
  • 2018 March- Yoon Do-hyun, GWSN (Girls in the Park), Jack Walton, etc. UK-Korea collaboration music production - Music Week chart promotion
  • 2020 March- Produced 10,000 copies of KJOU K-Magazine and shipped to Europe
  • 2020 April- British K-pop girl group KAACHI produced and released music (Channel 4, SBS, KBS TV program exposed)
  • 2021 January- KAACHI's YouTube channel surpassed 340,000 users and exceeded with total 100 million views
  • 2021 April~June- Offline performance business K-pop Superfest directing / planning (Rain, Jessie, Ailee, Momoland, The Boyz, KARD, Everglow, etc. took part)
  • 2021 June- Selected as an online startup support project by the Korea Information and Communication Agency
  • 2021 November- Composer Kim Hyung-seok, Babyvox Get Up remake album release
  • 2022 April- Naples Comic Con in Italy, Seoul Comic Con Collaboration
  • 2022 May- Cannes Film Festival / Venice Film Festival Collaboration Content Production
  • 2022 June- Launched the world's first K-EDU platform “The Director”
  • 2022 September~October- UK/Germany/Spain Trandee Rock’s dance workshop tour
  • 2022 October- Hallyucon in London, UK, K-Pop Flex Showcase in Germany
  • 2022 October- W24 Korean Band London/Manchester/Birmingham Concert Tour
  • 2022 November- KOCCA X Star is born - VR concert (MCND, DKZ, AleXa, W24, KAACHI)
  • 2022 November- FRONTROW X SBS Music show <The Listen: The Voice We Love> (ONESTAR, Huhgak, Kim Hwi Jae, 2F, Juho, Dongwoon of HIGHLIGHT)
  • 2022 December- The Director X IISF, Incheon International Single-Media Festival as the official media partner
  • 2023 December- Partnered up with BIGC Moment for a 2 day K-Hiphop Fest in Seoul, called “SWAGGER” (DAY 1-Ash Island, Chillin Homie, lilboi, Leellamarz, Paul Blanco, Roh Yun Ha)(DAY 2-Giriboy, Han Yo Han, Kid Milli, Rad Museum, Tabber, Yanghongwon)
  • 2024 March- JYP, GOD's <Gil>, <One Candle> UK remake album release

8. UPCOMING EVENTS[edit]

2024 FRYS K-POP Concert in London - Mega Kpop Concert

9. FRONTROW NEWS[edit]

기리보이·애쉬 아일랜드·릴보이 등 정상급 힙합 뮤지션 12명 출연 ‘샷따내려’ 연말공연[10]

프론트로 x 개그맨 김영철, 스페셜 특강 개최[11]

더디렉터, 부산국제연극제와 글로벌 미디어 파트너 협약 체결[12]

[공식] god '길' '촛불하나' 리메이크 단편 영화 '더 길', 영국브라이트X스칸디나비안영화제 초청[13]

더디렉터, 우즈베키스탄 타슈켄트 세종학당 학생들에게 K-교육 클래스 후원[14]

‘The Director’ - Online Kpop Education App Is Set To Launch In March[15]

References[edit]

  1. Frontrow.ai
  2. Dorsaf (2023-12-18). ""The Director" Supports K-Education Classes At King Sejong Institute In Tashkent, Uzbekistan". Kpopmap - Kpop, Kdrama and Trend Stories Coverage. Retrieved 2024-02-25.
  3. "Home". thedirector.io. Retrieved 2024-02-25.
  4. "기리보이·애쉬 아일랜드·릴보이 등 정상급 힙합 뮤지션 12명 출연 '샷따내려' 연말공연". 15 November 2023.
  5. "[Teaser] K-Hiphop Fest in Asia - [Swagger] (부제 : 샷따내려)". YouTube.
  6. "K-Pop. Superfest".
  7. "[한밤의 현장직캠] K-POP SUPER FEST @Joy Ruckus Club | 더보이즈, 크래비티, 제시, 모모랜드, AB6IX, woo!ah!, 공원소녀, 에일리, 비". YouTube.
  8. "- YouTube". YouTube.
  9. "[Full Stage] DONGKIZ Majors Yours be'o KAACHI | 2021 New Beginnings with K-POP Super Fest". YouTube.
  10. 기자, 손봉석 (2023-11-15). "기리보이·애쉬 아일랜드·릴보이 등 정상급 힙합 뮤지션 12명 출연 '샷따내려' 연말공연". sports.khan.co.kr (in 한국어). Retrieved 2024-02-25.
  11. 엄판도 (2023-11-29). "프론트로 x 개그맨 김영철, 스페셜 특강 개최". 아이뉴스24 (in 한국어). Retrieved 2024-02-25.
  12. 이윤정. "더디렉터, 부산국제연극제와 글로벌 미디어 파트너 협약 체결". n.news.naver.com (in 한국어). Retrieved 2024-02-25.
  13. "god '길' '촛불하나' 리메이크 단편 영화 '더 길', 영국브라이트…". 스포츠조선 (in 한국어). 2023-11-10. Retrieved 2024-02-25.
  14. "더디렉터, 우즈베키스탄 타슈켄트 세종학당 학생들에게 K-교육 클래스 후원". n.news.naver.com (in 한국어). Retrieved 2024-02-25.
  15. https://www.kpopstarz.com/articles/305527/20220320/director-online-kpop-education-app-set-launch-march.htm


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