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Hearts & Science

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Hearts & Science
Type
Public company
ISIN🆔
IndustryMarketing, Advertising
Founded 📆2016
Founder 👔Scott Hagedorn
Headquarters 🏙️,
New York City, United States
Number of locations
25
Area served 🗺️
Key people
  • Erin Matts (CEO)
Members
Number of employees
ParentOmnicom Media Group
🌐 Websitehearts-science.com
📇 Address
📞 telephone

Hearts & Science is a global marketing agency, headquartered in New York City. They offer media planning and buying capabilities with 25 offices worldwide.[1]

History[edit]

Hearts & Science launched as Omnicom Media Group’s third agency in 2016 after winning the bulk of Procter & Gamble’s North America media account.[2] Seven months later, under the leadership of CEO Scott Hagedorn, the agency won AT&T for a total of $5 billion in annual billings.[3][4]

In February 2019, Erin Matts replaced Scott Hagedorn as CEO of Hearts & Science after his promotion to North America CEO of parent firm Omnicom Media Group. Matts came to Hearts & Science after three years as North American CEO of OMG’s data and analytics division, Annalect.[5]

Awards[edit]

  • Forrester Wave™: Full-Service Media Agencies Leader[6]
  • Festival of Media Global Awards 2018 - Collaboration Award, 2 Bronze[7]
  • Cannes Lions 2018 -  1 Titanium Lion, 1 Film Grand Prix, 16 Wins total[8]
  • Effie Awards 2018 - Multicultural and Lifestyle Segments, Silver[9]
  • Festival of Media Global Awards 2017 - Best Event, Experiential or Sponsorship Campaign[10]
  • AdAge’s 2017 Agency to Watch[11]
  • Cannes Lions 2017 - two Gold, one Silver and five shortlists[12]
  • AdWeek’s Breakthrough Media Agency of the Year 2016.[13]

References[edit]

  1. April 12, Chris Powell; 2016. "Omnicom opens Hearts & Science to focus on data analytics". Strategy (magazine).
  2. Tadena, Nathalie (2016-04-08). "Omnicom Launches New Media Agency, Hearts & Science". Wall Street Journal. ISSN 0099-9660.
  3. "How an Unknown Agency Came From Nowhere to Score America's 2 Biggest Media Accounts". Adweek.
  4. Beltrone, Gabriel. "How Hearts & Science Went From Zero to Winning P&G and AT&T in 7 Months". Adweek.
  5. Rittenhouse, Lindsay; 2019. "Hearts & Science Names Annalect North American Chief Executive Erin Matts as New U.S. CEO". Adweek.
  6. "The Forrester Wave™: Full-Service Media Agencies, Q1 2019". reprints.forrester.com. Retrieved 2019-04-29.
  7. "Winners of the Festival of Media Global Awards 2018 announced". www.bizcommunity.com. Retrieved 2019-04-29.
  8. June 22, Oliver McAteer; 2018. "Omnicom dominates Cannes as it takes home Holding Company of the Year". Campaign (magazine).
  9. "Procter & Gamble "My Black is Beautiful"". Effie Awards.
  10. "Touche!PHD wins big at Festival of Media North America Awards | M&M Global". Retrieved 2019-04-29.
  11. "Ad Age's 2017 Agencies to Watch". Ad Age. 2017-01-23.
  12. "Omnicom dominates Cannes as it takes home Holding Company of the Year". Campaign Magazine.
  13. Beltrone, Gabriel; 2017. "How Hearts & Science Went From Zero to Winning P&G and AT&T in 7 Months". Adweek.com.


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