Higher Logic
New logo from 2020 | |
| Private Company | |
| ISIN | 🆔 |
| Industry | Enterprise Software |
| Founded 📆 | 2007 |
| Founder 👔 |
|
| Headquarters 🏙️ | Virginia, Arlington United States |
Number of locations | 4 Offices |
Area served 🗺️ | |
Key people | Kevin Boyce (CEO) |
| Services | Online Community Software Communications Software |
| Members | |
Number of employees | |
| 🌐 Website | https://www.higherlogic.com/ |
| 📇 Address | |
| 📞 telephone | |
Higher Logic is a global Software as a Service (SaaS) company founded in 2007 and headquartered in Arlington, Virginia. Higher Logic provides a cloud-based engagement platform, made up of online community software and automated email campaign software[1] designed for both associations and for profit organizations. The company is currently led by CEO Kevin Boyce[2] and serves nearly 3,000 customers, over 55 million users across 21 countries worldwide, and have support over 350,000 online communities.
In 2018 Higher Logic was ranked 348th on Deloitte’s Technology Fast 500, realizing 228% revenue growth.[3] The organization has acquired 5 companies between 2017 and 2020, growing its community and automation capabilities, including Socious, Kavi, Real Magnet, Informz, and Customer Imperative (see Acquisitions section).
Online Community[edit]
Higher Logic’s community platform allows associations and for-profit organizations to create private and secure communities to drive interaction, knowledge sharing and interaction among members.[4] Initially launched in 2007, Higher Logic has created online communities that keep users coming back. Users can find support, best practices, peer-to-peer connections, resources, events, and networking, all in one destination.
Higher Logic is recognized as one of the best Online Community Management Software by G2, a peer-to-peer review site. G2 users have given Higher Logic’s online community a rating of 4.5 out of 5 according to 126 ratings[5] (as of 25 September 2020). The company also has a score of 4.4 out of 5 according to 93 ratings on Capterra.[6]
Communications (Automated Email Campaigns)[edit]
Higher Logic’s secondary core service is its automated email campaign (Communications) software which includes email marketing and automated email campaign capabilities.[7]
The Communications tool helps users personalize email content and provide targeted communications to existing or new members or customers, driving engagement through personalized messaging. Communications can be used in conjunction with Higher Logic’s Community offering, or as a standalone service.[8]
Integrations[edit]
The platform has integrations with over 60 Association Management Systems (AMS) and Customer Relationship Management (CRM) systems.[4] Some of their integrations include Salesforce, iMIS, CommunityBrands, Fonteva, and Microsoft.[9]
History[edit]
Higher Logic was founded by Rob Wenger and Andy Steggles in the Washington D.C. area in 2007. Whilst Andy Steggles was working as CIO of Risk & Insurance Management Society (RIMS) in New York City, he found that he lacked robust community tools and began working on a better solution for enabling his membership to connect and collaborate.[10] Meanwhile, in Washington D.C., Rob Wenger was at the helm of his second start up, Active Matter. When the two worked together to update RIMS’ web presence, they hit it off. A few years later, realizing they were both passionate about engaging people through an online networking experience, they launched Higher Logic.[10]
The organization originally started as an online community platform to help associations better engage their members. The company has since expanded its footprint to serve B2B organizations worldwide.
In 2018, Andy Steggles (former President) became the non-executive chairman while Rob Wenger (former CEO) became executive chairman passing on the reigns of CEO to Kevin Boyce.
Acquisitions[edit]
In January 2017, Socious, an online community software focused on serving non-profit and B2B enterprise markets was acquired by Higher Logic, which helped make the engagement software more complete.[11]
In February 2017, Higher Logic acquired startup Kavi WorkSpace, a platform allowing organizations to collaborate by securely managing products and documents online. The tool was integrated into Higher Logic’s platform.[12]
In 2017, the organization acquired New York based Informz Inc. and Bethesda-based Real Magnet Inc., both marketing automation companies.[13] This added 140 employees to the organization in addition to email, survey, social media and other marketing capabilities.[13]
Higher Logic acquired Customer Imperative in July 2020 and with it, Gain Grow Retain, the world's fastest-growing community of customer success leaders.[14] This also introduced new leadership to the organization, including Jay Nathan as Chief Customer Officer and Jeff Breusnbach as Director of Customer Experience.[15]
Global Presence[edit]
Higher Logic has offices in Arlington, Virginia, Portland, Oregon, Saratoga Springs, New York, and Sydney, Australia. Its primary markets are North America, Australia and Europe. Key customers include Imperva, American Society of Association Executives, Jama Software, Australian Medical Association of Queensland, and Rotary International.
Awards[edit]
Higher Logic was named a 2021 Top Workplace in the Technology Industry by Top Workplaces.[16]
References[edit]
- ↑ "Higher Logic LLC". Bloomberg. Unknown parameter
|url-status=ignored (help) - ↑ "Meet Our Leadership Team". Higher Logic. Unknown parameter
|url-status=ignored (help) - ↑ "2018 Technology Fast 500™ Ranking" (PDF). Deloitte. Unknown parameter
|url-status=ignored (help) - ↑ 4.0 4.1 "HIGHER LOGIC". integr8tiv. Unknown parameter
|url-status=ignored (help) - ↑ "Best Online Community Management Software". G2 Crowd. Unknown parameter
|url-status=ignored (help) - ↑ "Higher Logic Online Community". Capterra. Unknown parameter
|url-status=ignored (help) - ↑ "Higher Logic Marketing Automation Professional". G2 Crowd. Unknown parameter
|url-status=ignored (help) - ↑ "Communications". Higher Logic. Unknown parameter
|url-status=ignored (help) - ↑ "Integrations". Higher Logic. Unknown parameter
|url-status=ignored (help) - ↑ 10.0 10.1 "Higher Logic is an industry leader in cloud-based community platforms". Higher Logic. Unknown parameter
|url-status=ignored (help) - ↑ "Higher Logic Acquires Socious to Solidify Leadership in the Online Community Space". GlobeNewswire. Unknown parameter
|url-status=ignored (help) - ↑ "Higher Logic acquires Portland workplace collaboration startup Kavi". GeekWire. Unknown parameter
|url-status=ignored (help) - ↑ 13.0 13.1 "Higher Logic's purchase of two longtime partners is part of a larger big data play". Washington Business Journal. Unknown parameter
|url-status=ignored (help) - ↑ "Higher Logic Acquires Customer Imperative to Further its Commitment to Fostering Collaboration and Community Amongst Customer Success Professionals". Cision PR Newswire. Unknown parameter
|url-status=ignored (help) - ↑ "Rosslyn-Based Higher Logic Expands With New Startup Acquisition". ARL Now. Unknown parameter
|url-status=ignored (help) - ↑ "Top Workplaces Technology 2021". Top Workplaces. Unknown parameter
|url-status=ignored (help)
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