Investormint

Investormint is an American personal finance website that aims to help consumers make smarter financial decisions. The curated reviews are written by a group of editors who collectively write under the pseudonyms “George Windsor” and “Penelope Parker.” Founded in 2017, Investormint compares products available from various brokers, robo-advisors, banks, lenders and other financial companies.

History and Authorship

Investormint was established in 2017 with the goal of providing independent, thoroughly researched curated reviews of financial products to consumers. Posts are signed “George Windsor” in order to create a “Chinese Wall” between content creators and financial companies, who may otherwise create incentives for writers to modify company and product ratings. In addition to curated reviews, Investormint provides calculators and tools to help consumers compare rates and offers in various financial areas, including insurance, brokerage, and banking. Investormint generates revenues in the form of sponsorship fees, which are paid when customers are referred to financial companies.

Products and Services

The company’s aim is to provide independent, quality information that informs and educates consumers to the pros and cons of financial products and services. Content and tools are provided free to consumers because the company monetizes using a B2B business model.

Readership

Investormint targets Generation X and Y readers with its calculators, loan comparisons, investment news and curated reviews. According to SimilarWeb [1] the majority of its audience originates from search traffic while its social referrals stems mostly from Reddit and Quora.

External Links

• Official Website
• Company Profile at Wordbase

This article "Investormint" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Investormint. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

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