Jasmine Crowe

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Jasmine Crowe is an American entrepreneur. She is the founder and CEO of the company Goodr Co. a company that is focused on managing food waste as well as working towards reducing and ultimately ending hunger. Crowe is an HBCU (Historically Black Colleges and Universities) alumna and received her bachelor's from North Caroline Central University where she studied Mass Communications. She also received her master's in Non-Profit Management from Arizona State University. [1]

Crowe grew up in Atlanta, Georgia, and has dedicated much of her life to helping others through different programs and initiatives. Her first startup was a media source called BlackCelebrityGiving.com, a resource that highlighted all of the good that the black celebrity community was doing, such as what initiatives they were supporting and why they were supporting them. [2] She was the founder and editor of the site for a while and while it gained popularity, the site has not been updated since 2017.


After volunteering with a homeless initiative in Atlanta called Sunday Soul, a program that is focused on feeding and helping the older population of homeless people in Atlanta, Crowe realized how sustainable the hunger issue was and how so much work needed to be done on this front. This caused her to spend a great deal of time researching food waste in Atlanta and she learned that a majority of the food being thrown out was still viable and could be saved however no one was taking advantage of this opportunity. This caused her to start up her Non-Profit Goodr, a service that saves and redirects food that otherwise would have been thrown out to feed the hungry and poor. She launched Goodr in January of 2017. [3]

Goodr is classified as a food rescue app, it's purpose is to connect local businesses with charities, when the business has food that they don't have a use for anymore instead of tossing it into the dumpster, they can go onto the app and see which charities are looking for donations, then these charities are able to give these leftovers to the people they know are in need of extra support. It is a win-win situation. It is also helping to reduce food waste which is a huge contributor to environmental issues within large cities such as Atlanta. Through this channel, as of March 2020, Goodr has been able to redirect over 2 million pounds of surplus food which roughly converts to around 1.8 million meals. [4]

Goodr has expanded from just the Atlanta market and is now serving people in Charlotte, North Carolina; Philadelphia; Miami; Chicago; Los Angeles; and Seatle and they are continuing to look for new markets to expand into, Crowe's goal is to one day have this system grown to be nationwide and then global. Goodr is continually growing and evolving to serve more people, and at the rate, it is going it will soon be a nationwide and household name. Through COVID, they have been able to help more and more families who have been impacted by the lack of work, and they have developed their dispersing strategies accordingly to help with the new influx of people. [5]


  1. "Jasmine Crowe". Institute of the Environment and Sustainability at UCLA. 2019-07-15. Retrieved 2021-04-07.
  2. "Jasmine Crowe Biography | Booking Info for Speaking Engagements". www.allamericanspeakers.com. Retrieved 2021-04-07.
  3. "Jasmine Crowe is a do-goodr who rescues and delivers food to the hungry". NBC News. Retrieved 2021-04-07.
  4. "Do-'Goodr' Jasmine Crowe uses technology to reduce other companies' carbon footprint". Stories. Retrieved 2021-04-07.
  5. "Do-'Goodr' Jasmine Crowe uses technology to reduce other companies' carbon footprint". Stories. Retrieved 2021-04-07.

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