Johnny Pitt
Early Life and Education[edit]
Johnny Pitt was born on 14th August 1972 to David and Margo Pitt, and is the youngest of three brothers. David Pitt (deceased 1994) was Chairman of a Manchester stockbroking firm and Margo, a double-first law graduate and academic (Glasgow University). Her last high profile role was at The University of Manchester, Science and Technology (UMIST) - where she was the first ever female Chair of Council.
Pitt was educated at Shrewsbury School (1985-1990) and then Durham University (1991-1994), graduating with a BA Hons in Ancient History and Archaeology. He played University 1st X1 football.
Pitt lives in West London and has two children.
Career[edit]
After graduating, Pitt joined Saatchi and Saatchi’s PR agency, Rowland Saatchi, from 1995 – 1997.
From 1997 – 2001 he worked at the global PR network Euro RSCG Biss Lancaster, ultimately becoming New Business Director at the age of 28.
In Summer 2001 Pitt founded Launch PR, the UK’s first ever project based PR agency, a new industry model at the time. [1][2] In 2006 Launch PR became Launch Group, one of the UK’s first independent integrated PR agencies - covering media relations, social and experiential. [3] [4][5][6] In 2017 the agency renamed simply to ‘Launch’, and is recognised as one of the UK’s most creative independents with head offices in Soho.[7] [8][9][10][11]Pitt oversees the agency’s creative output and is an Ernst and Young Entrepreneur of the Year Finalist, has been voted Best Agency Leader (Marketing magazine and StopGap Recruitment) and won Best Agency Campaign of the Year (PRCA) for client, Disney.[12]
In 2015, frustrated by the poor showcase of agency creative and talent during award ceremonies, Pitt founded another business and industry first – The Creative Shootout, a one day creative competition, involving the most creative marketing agencies in the UK and done for a different charity each year.[13] [14][15] [16]Each finalist agency has just ten minutes to pitch back their creative (against a charity brief they’ve received that day and had only four hours to work on) - to a live audience and high profile judging panel.[17] [18]The Shootout is usually held at BAFTA and attracts significant media and influencer interest.[19][20] [21]
In 2018 Pitt founded the mobile first, social donation network™, Thinking of You®. Thinking of You launched in November 2018. [22][23][24]
References[edit]
- ↑ "STOP PRESS: Johnny Pitt creates Launch PR". Retrieved 2018-06-04.
- ↑ "Five minute masterclass with Launch founder Johnny Pitt". Virgin Money UK. Retrieved 2018-06-04.
- ↑ "Profile: Johnny Pitt, Launch Group". Retrieved 2018-06-04.
- ↑ "Launch Group forms digital team". Retrieved 2018-06-04.
- ↑ "Yakult appoints Launch PR for 20th birthday celebrations". Retrieved 2018-07-05.
- ↑ "Swiss International Air Lines swaps Consolidated for Launch in UK PR role". Retrieved 2018-07-05.
- ↑ "INFLUENCE - What value an idea? Time for creativity to earn its fair share". INFLUENCE. 2018-04-26. Retrieved 2018-06-04.
- ↑ "Five minute masterclass with Launch founder Johnny Pitt". Virgin Money UK. Retrieved 2018-06-04.
- ↑ "PR agency, ideas, brands - BP, Hyundai, eBay, Vision Express, GLH". Launch. Retrieved 2018-06-04.
- ↑ "Flack on Friday: Drama in Davos, smelling Fleish-y, Leeds badge botch". Retrieved 2018-07-05.
- ↑ "In brief: New director at Brunswick, WRAS taps Havas PR, Four's property recruit, wins for Launch and Premier". Retrieved 2018-07-05.
- ↑ "Johnny Pitt - Hiscox Business Blog". Hiscox Business Blog. Retrieved 2018-06-04.
- ↑ "Raw London wins 2018 Creative Shootout - Gorkana". Gorkana. 2018-01-29. Retrieved 2018-06-04.
- ↑ "Creative Shootout 2018 opens for entries". Creative Shootout 2018 opens for entries. Retrieved 2018-06-04.
- ↑ "The Creative Shootout, marketing, PR, advertising, digital, content award". Creative Shootout. Retrieved 2018-06-04.
- ↑ "Creative industry gets together for a shootout to help a good cause". Halesowen News. Retrieved 2018-07-05.
- ↑ "Creative Shootout competition relaunches with mental health charities". Retrieved 2018-07-05.
- ↑ "Creative Shootout pitching competition launched with Unicef UK". Retrieved 2018-07-05.
- ↑ "Creative Shootout 2018 opens for entries with £250,000 media prize | UK Fundraising". UK Fundraising. 2017-09-25. Retrieved 2018-06-04.
- ↑ "Flack on Friday: Creative minds thinking alike, x-rated cause, PR admits: 'I might be annoying'". Retrieved 2018-06-04.
- ↑ "Flush mental health discrimination down the toilet". Retrieved 2018-06-04.
- ↑ "Thinking of You | Three words that say a lot". thinkingofyouapp.com. Retrieved 2018-06-04.
- ↑ "Thinking of You charity donation app launches | Charity Digital News". Charity Digital News. 2018-11-26. Retrieved 2018-11-26.
- ↑ "Mobile donation app Thinking of You launches | UK Fundraising". UK Fundraising. 2018-11-26. Retrieved 2018-11-26.
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