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Joyce Lee Huei Hsien

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Joyce Lee
File:Joyce Lee Huei Hsien.jpg
Joyce Lee at TIFFCOM 2016, Panelist for The Japan Foundation Asian Center/UNIJAPAN Seminar, "Seizing the Southeast Asia Market: From a Japanese Cinema Platform to Business Development"
Background information
Chinese name李慧嫻 (traditional)
Chinese name李慧娴 (simplified)
Born (1975-06-28) 28 June 1975 (age 45)
Other namesLee Huei Hsien
Executive Producer
Film Distributor
Years active2001–present

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Joyce Lee Huei Hsien (Chinese: 李慧娴; pinyinLǐ Huì Xián; born 28 June 1975) is a Singaporean director, executive producer, producer and film distributor. She is the founder of film distribution and production company, Encore Films Pte Ltd.


In 2003, Lee set up her own film distribution company, Encore Films Pte Ltd[1]. Over the past 14 years, she developed a distribution network for theatrical, TV, VOD and video platforms across Asia territories including Singapore, Malaysia, Indonesia, Brunei, Taiwan, Hong Kong, Macau and Vietnam. Some of the notable films distributed by Encore Films include the Japanese Death Note film series, Nonstop, The Forbidden Kingdom, Dragon Blade, Hong Kong action blockbuster series Cold War, Attack on Titan I & II as well as Studio Ghibli's animations Ponyo on The Cliff by the Sea and The Wind Rises.[1]. In 2007, Lee started Simply Fun Pte Ltd, one of the leading Blu-ray and video distributors in Singapore.

Lee also hosted Jackie Chan, Adrien Brody, John Cusack, Choi Si-won, Lin Peng and Wang Ruo Xin in Singapore for the Dragon Blade press conference and gala premiere in February 2015[2][3][4][5]. Dragon Blade went on to become one of the Top 10 Asian Films in Singapore in 2015[6]. In July 2016, Lee brought the stars of Cold War 2, Chow Yun Fat, Aaron Kwok and Eddie Peng, to Singapore to promote the film with a press conference and gala premiere held at Marina Bay Sands[7][8][9][10]. Cold War 2 opened strong at the box office [11][12], eventually grossing over S$2 million and becoming one of the Top 10 Asian Films in Singapore in 2016.[13] Other celebrities that Lee has worked with include Ethan Juan (Monga & Paradise in Service)[14], Mark Chao (Monga)[15], Rainie Yang (Spider Lilies)[16], Vic Chou (Linger), Tatsuya Fujiwara (Kaiji 2: The Ultimate Gambler)[17] as well as Kim Ha-neul and Kang Ji-hwan (My Girlfriend Is an Agent).

In 2015, Lee ventured into film production with Young & Fabulous, working on a production budget of S$1.5 million[18]. Lee served as the executive producer and producer and also co-directed the film with Michael Woo. Lee began this project because she wished to make a Singaporean film for the youth[19], and hopes to inspire the youth to bravely pursue their dreams[20]. The film stars Aloysius Pang, Malaysian Joyce Chu, Joshua Tan, Quan Yi Fong, Gurmit Singh, Henry Thia, Jeffrey Xu and Jordan Ng. Lee also engaged Taiwanese composer JerryC to do his first-ever film scoring for Young & Fabulous, after listening to one of his earlier works Canon Rock[21]. Young & Fabulous was released in Singapore on 26 May 2016. It garnered positive audience reviews [22] and grossed over S$1.3 million at the Singapore box office. Young & Fabulous was one of four Singapore movies to cross S$1 million at the box office and was one of the Top 10 Asian Films in Singapore in 2016[6]. The film was subsequently released in Malaysia on 1 September 2016[23], Indonesia on 14 September 2016[24] and Vietnam on 6 April 2017[25]


Year Title Roles Note
2016 Young & Fabulous Director

Executive Producer


Feature Film


  1. 1.0 1.1 "Encore Films Pte. Ltd". www.encorefilms.com. Retrieved 2017-05-12.
  2. "Dragon Blade isn't a step down from Hollywood for Adrien Brody and John Cusack". The New Paper. 2015-02-18. Retrieved 2017-05-12.
  3. "Jackie Chan and 'Dragon Blade' co-stars Adrien Brody, John Cusack and Choi Siwon headed for Singapore | F*** Magazine". www.fmoviemag.com. Retrieved 2017-05-12.
  4. "Dragon Blade Gala Premiere draws large crowd- Toggle". Toggle. Retrieved 2017-05-12.
  5. Channel NewsAsia (2015-02-10), Dragon Blade press conference: John Cusack and Adrien Brody give speaking Mandarin a go, retrieved 2017-05-12
  6. 6.0 6.1 hermes (2016-01-14). "Two home-grown films in Singapore's top 10 box office hits of 2015". The Straits Times. Retrieved 2017-05-12.
  7. "Chow Yun Fat, Aaron Kwok and Eddie Peng Bring Action To Cold War 2 Red Carpet". www.marinabaysands.com. Retrieved 2017-05-12.
  8. "Catch Chow Yun Fat, Aaron Kwok and Eddie Peng in Singapore for Cold War 2". TODAYonline. Retrieved 2017-05-12.
  9. "Chow Yun Fat, Aaron Kwok, Eddie Peng in Singapore in July for Cold War 2". AsiaOne. Retrieved 2017-05-12.
  10. "Chow Yun Fat, Aaron Kwok and Eddie Peng to bring 'Cold War 2' to Singapore | F*** Magazine". www.fmoviemag.com. Retrieved 2017-05-12.
  11. "《寒战2》 新片最威". 联合早报网. 2016-07-14. Retrieved 2017-05-12.
  12. "cinemaonline.sg: "Cold War 2" tops local box office on opening weekend". Retrieved 2017-05-12.
  13. hermes (2017-01-07). "Superheroes ruled at box office here in 2016". The Straits Times. Retrieved 2017-05-12.
  14. "Catch Ethan Juan (阮經天) Live at the Gala Premiere of Paradise in Service (軍中樂園) - KAvenyou.com". KAvenyou.com. 2014-10-08. Retrieved 2017-05-12.
  15. "cinemaonline.sg: Taiwan "triad" in town". Retrieved 2017-05-12.
  16. "No more goody two shoes - News | The Star Online". www.thestar.com.my. Retrieved 2017-05-12.
  17. "Tatsuya Fujiwara hits the jackpot in Singapore". Retrieved 2017-05-12.
  18. "Singapore's Encore moves into production with 'Young & Fabulous'". Retrieved 2017-05-12.
  19. "Singer Joyce Chu is a cosplay star in new movie - Star2.com". Star2.com. 2016-09-16. Retrieved 2017-05-12.
  20. "'Young and Fabulous' ― more than just cosplay". 2016-09-10. Retrieved 2017-05-12.
  21. hermes (2016-05-26). "Composer JerryC hits career high note with A Little Happiness". The Straits Times. Retrieved 2017-05-12.
  22. Chu, Joyce; Pang, Aloysius; Quan, Yi Fong; Singh, Gurmit (2016-05-26), Young & Fabulous, retrieved 2017-05-12
  23. "cinema.com.my: Young And Fabulous". Retrieved 2017-05-12.
  24. ""YOUNG AND FABULOUS" Film Comedy asal Singapura yang siap menghibur Indonesia! • Gudang Film". Gudang Film. 2016-09-22. Retrieved 2017-05-12.
  25. BAOMOI.COM (2017-04-07). "'Tuổi siêu quậy': Phim về tuổi teen Singapore đến Việt Nam". BAOMOI.COM. Retrieved 2017-05-12.

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