KIB Family

KIB Family is a short animated series developed and created by Kuwait International Bank (KIB).

The weekly series was conceptualized and fully developed by KIB, in collaboration with a leading global animation studio.

The series premiered in Ramadan 2021.

Pot overview

The animated series follows the antics and daily activities of the six-member ‘KIB Family’, a modern nuclear Kuwaiti family that is navigating the endless demands of contemporary Kuwaiti life – with the help of KIB’s comprehensive suite of digitally-focused banking solutions. In each one-minute episode, the show follows members of the KIB Family in various comical situations that are common for many living in Kuwait today.

Production and development

The concept for the show was developed from scratch by the in-house marketing team at KIB. The animation studio was then brought on-board to bring the series to life, an arduous and complex process that took more than 18 months of hard work, from character development and storyline creation to the final rendered animation. Teams across locations and departments worked seamlessly together to bring the series to life, adapting quickly and in real time to the travel and social distancing restrictions imposed by the pandemic to ensure production never stopped.

References

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