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Kyoorius

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Kyoorius
Founded2006 (2006)
FounderRajesh Kejriwal
TypeNot-for-Profit
Location
  • Mumbai, India[1]
AffiliationsThe One Show and Zee Entertainment Enterprises
Employees
50-100
Websitewww.kyoorius.com

Kyoorius Communications Pvt Ltd is a not-for-profit organization based in Mumbai, India. It hosts various award ceremonies and conferences for the advertising, digital, media, and design communities of India.[2]

History[edit]

In 2006, Indian businessman Rajesh Kejriwal created Kyoorius, a not-for-profit organization with the goals of educating people about the value of design “as a strategic rather than just a cosmetic tool”, providing a platform for India’s design community, and granting Indian design students the exposure that the country’s design schools may not have the means for.[3]

In September 2006, the first Kyoorius Designyatra conference was held in Goa, India. In August 2013, the first Kyoorius Design Awards ceremony was included into that year's Designyatra conference. In 2014, the first Kyoorius Creative Awards was held in Mumbai, India. In 2015, Kyoorius started ZeeMELT, an annual festival of creative and technological innovation in the marketing and communications industry, in partnership with Indian mass-media company Zee Entertainment Enterprises.[4] In 2017, Kyoorius created the Young Blood Awards and included it into the Designyatra's annual Design Awards program.[5]

In 2018, Kyoorius Group announced a partnership with global non-profit organization The One Club, serving as the club's official representative in India. The One Club now contributes to the jury for all future editions of the Kyoorius Creative Awards.[6]

Properties[edit]

Kyoorius Designyatra[edit]

The word yātrā (Sanskrit: यात्रा) means journey in Hindi, so Designyatra means design journey.[7]

Designyatra is India's first design event, serving as a platform for international designers, design-led businesses, and design organizations of India. The event encompasses a range of activities including the conference itself, curated exhibitions, trade exhibitions, workshops, and parties.[8] Almost every Designyatra conference has been held in Goa, India, and each event is centered around a theme.[9]

ZeeMELT[edit]

ZeeMELT is a technology-focused conference for the marketing, media, advertising, and digital fields[10], hosting exhibitions, conferences, seminars, showcases, workshops, and networking sessions for anyone from the marketing and advertising industry.[11]

The Shortlist[edit]

The Shortlist is a third-party audit for prospective entries of major award programs where international and Indian judges evaluate and grade the likelihood of an agency's entry being shortlisted or awarded. With this information, said agencies may make informed decisions with managing and investing efforts into their awards entries. The Shortlist is not an award, holds no public ceremony, and keeps its results private between the jury and agency.[12]

Awards[edit]

Creative Awards[edit]

The Kyoorius Creative Awards is an awards ceremony for outstanding creative work in the professional advertising, digital, media, fields of India. The awards encompass three categories: Advertising, Media, and Digital. The award-winners are decided by a jury of international creatives who gather in India for three days of reviewing, discussing, and choosing the winners. They judge whether the entries are an original and inspiring idea, well-executed, and relevant to its context. The final voting is private.[13]

The Kyoorius Creative Awards ceremonies are typically held in June at the Sardar Vallabhbhai Patel Indoor Stadium in Mumbai, where awards are presented to the winners across the Advertising, Media, and Digital categories. During the fifth annual Creative Awards, the Master of Creativity award was presented to Amitabh Bachchan for his contribution in the advertising and marketing world in India.[14][15]

Design Awards[edit]

The Kyoorius Design Awards is an awards ceremony that recognizes and honors the best design work from the sphere of Indian visual communications. It was made with the goal of providing a neutral platform to award outstanding Indian creativity in the various design fields. The awards recognize individual projects and campaigns from various platforms and channels. A jury is selected of international design professionals to judge the winners.[16]

Young Blood Awards[edit]

The Kyoorius Young Blood Awards is an awards program made to showcase and encourage creative professionals who exhibit prodigious talent and innovative creativity for work that responds to real briefs by brands in the design industry.[17]

See also[edit]


Other articles of the topic Visual arts : Graphic design, Kunsthall Trondheim, Alexis Marcou, List of Czech artists by date, Bust of Bernardo O'Higgins (Houston), Noor Al Suwaidi, Francesco Urbano Ragazzi
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  • Association of Indian Design Industry
  • Communication Arts Guild
  • The One Club

References[edit]

  1. "Kyoorius".
  2. Cortey, Alexander (October 2012). "Design in India, an Interview with Rajesh Kejriwal". The Randomer. Retrieved October 17, 2019.
  3. Cortey, Alexander (October 2012). "Design in India, an Interview with Rajesh Kejriwal". The Randomer. Retrieved October 17, 2019.
  4. "We want MELT to become an Asian event by 2018-19: Kyoorius' Rajesh Kejriwal". brandequity. March 17, 2016. Retrieved October 17, 2019.
  5. "Kyoorius Design Awards 2017: OPEN Strategy & Design wins big". brandequity.economictimes.indiatimes.com. October 16, 2017. Retrieved October 20, 2019.
  6. "Kyoorius Group announces a tie-up with global non-profit The One Club for Creativity". brandequity. January 23, 2018. Retrieved October 20, 2019.
  7. Cortey, Alexander (October 2012). "Design in India, an Interview with Rajesh Kejriwal". The Randomer. Retrieved October 17, 2019.
  8. "Events: 2006, Goa India". Designyatra. Retrieved October 17, 2019.
  9. Khanna, Jasreen (October 4, 2019). "5 highlights of Kyoorius Designyatra 2019". architecturaldigest. Retrieved October 17, 2019.
  10. "Rajesh Kejriwal Profile". thepoolshow. September 28, 2019. Retrieved October 17, 2019.
  11. "We want MELT to become an Asian event by 2018-19: Kyoorius' Rajesh Kejriwal". brandequity. March 17, 2016. Retrieved October 17, 2019.
  12. "Kyoorius' 'The Shortlist' to help agencies manage awards entries and cut costs". bestmediainfo.com. January 10, 2019. Retrieved October 20, 2019.
  13. "Kyoorius Creative Awards: Judging". Retrieved October 17, 2019.
  14. Khanna, Jasreen (June 2, 2018). "Ogilvy & Mather, Early Man Film sweep Kyoorius Creative Awards 2018". adgully. Retrieved October 17, 2019.
  15. "Ogilvy & Mather wins maximum elephants at Kyoorius Creative Awards 2018". bestmediainfo.com. June 4, 2018. Retrieved October 17, 2019.
  16. Khanna, Jasreen (October 4, 2019). "5 highlights of Kyoorius Designyatra 2019". architecturaldigest. Retrieved October 17, 2019.
  17. "Kyoorius Design Awards 2017: OPEN Strategy & Design wins big". brandequity.economictimes.indiatimes.com. October 16, 2017. Retrieved October 20, 2019.


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