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Kyoorius

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Template:Infobox nonprofit

Kyoorius Communications Pvt Ltd is a not-for-profit organization based in Mumbai, India. It hosts various award ceremonies and conferences for the advertising, digital, media, and design communities of India.[1] The organization's parent company is Transasia Fine Papers.

History[edit | edit source]

In 2003, Indian businessman Rajesh Kejriwal endeavored to initiate a design community in India by sponsoring and facilitating the country's first graphic design association. Soon after, Kejriwal created Kyoorius (Kyoorius Communications Pvt Ltd), a not-for-profit organization with the goals of educating people about the value of design “as a strategic rather than just a cosmetic tool”, providing a platform for India's design community, and granting Indian design students the exposure that the country's design schools may not have the means for.[2]

In September 2006, the first Kyoorius Designyatra conference was held in Goa, India. In August 2013, the first Kyoorius Design Awards ceremony was included into that year's Designyatra conference. In 2014, the first Kyoorius Creative Awards was held in Mumbai, India. In 2015, Kyoorius started MELT, an annual festival of creative and technological innovation in the marketing and communications industry, in partnership with Indian mass-media company Zee Entertainment Enterprises.[3] In 2017, Kyoorius created the Young Blood Awards and included it into the Designyatra's annual Design Awards program.[4] In 2018, Kyoorius Group announced a partnership with global non-profit organization The One Club, serving as the club's official representative in India. The One Club now contributes to the jury for all future editions of the Kyoorius Creative Awards.[5]

Properties[edit | edit source]

Kyoorius Designyatra[edit | edit source]

Designyatra is India's first design event, serving as a platform for international designers, design-led businesses, and design organizations of India. The event encompasses a range of activities including the conference itself, curated exhibitions, trade exhibitions, workshops, and parties.[6] Almost every Designyatra conference has been held in Goa, India, and each event is centered around a theme. An example is 2019's theme of "contrarianism", which prompted Kyoorius to invite designers who exhibited out-of-the-box thinking in their work. Previous Designyatra speakers include Wally Olins, Neville Brody, Stefan Sagmeister, David Carson, Paula Scher, Kyle Cooper, Tyler Brule, Piyush Pandey, Erik Spiekermann, Ivan Chermayeff, Kenya Hara, Dave Trott, and Daan Roosegaarde.[7]

The word yātrā (Sanskrit: यात्रा) means journey in Hindi, so Designyatra means "design journey".[8]

MELT[edit | edit source]

MELT is a technology-focused conference for the marketing, media, advertising, and digital fields[9] which aims to "transform the way [its participants] perceive marketing, brands, and consumers ... build meaningful industry connections, learn about the latest marketing trends straight from the experts, and re-energize [its participants] with new ideas".[10] MELT hosts exhibitions, conferences, seminars, showcases, workshops, and networking sessions for anyone from the marketing and advertising industry.[11]

The Shortlist[edit | edit source]

The Shortlist is a third-party audit for prospective entries of major award programs where international and Indian judges evaluate and grade the likelihood of an agency's entry being shortlisted or awarded. With this information, said agencies may make informed decisions with managing and investing efforts into their awards entries . The Shortlist is not an award, holds no public ceremony, and keeps its results private between the jury and agency.[12]

Awards[edit | edit source]

Bollywood actor Amitabh Bachchan receiving an award at the 2018 Kyoorius Creative Awards

Creative Awards[edit | edit source]

The Kyoorius Creative Awards is an awards ceremony for outstanding creative work in the professional advertising, digital, media, fields of India. The awards encompass three categories: Advertising, Media, and Digital. All the best work is awarded either a Blue or Black Elephant. The award-winners are decided by a jury of international creatives who gather in India for three days of reviewing, discussing, and choosing the winners. They judge whether the entries are an original and inspiring idea, well-executed, and relevant to its context. The final voting is private.[13]

The Kyoorius Creative Awards ceremonies are typically held in June at the Sardar Vallabhbhai Patel Indoor Stadium in Mumbai, India, where Black and Blue Elephant awards are presented to the winners across the Advertising, Media, and Digital categories. During the fifth annual Creative Awards, the Master of Creativity award was presented to Amitabh Bachchan for his contribution in the advertising and marketing world in India.[14][15]

Design Awards[edit | edit source]

The Kyoorius Design Awards is an awards ceremony that recognizes and honors the best design work from the sphere of Indian visual communications. It was made with the goal of providing a neutral platform to award outstanding Indian creativity in the various design fields. The awards recognize individual projects and campaigns from various platforms and channels. A jury is selected of international design professionals to judge the winners.[16]

Young Blood Awards[edit | edit source]

The Kyoorius Young Blood Awards is an awards program made to showcase and encourage creative professionals (28 years old and under) who exhibit prodigious talent and innovative creativity for work that responds to real briefs by brands in the design industry. The 2017 Young Blood Awards received over 300 entries.[17]

See also[edit | edit source]


Others articles of the Topic Visual arts : Statue of Thomas Cass, Noor Al Suwaidi, Oekaki, Amy Sadao, Lisa Frank, List of Muslim painters, Graphic designer
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References[edit | edit source]

  1. Cortey, Alexander (October 2012). "Design in India, an Interview with Rajesh Kejriwal". The Randomer. Retrieved October 17, 2019.
  2. Cortey, Alexander (October 2012). "Design in India, an Interview with Rajesh Kejriwal". The Randomer. Retrieved October 17, 2019.
  3. "We want MELT to become an Asian event by 2018-19: Kyoorius' Rajesh Kejriwal". brandequity. March 17, 2016. Retrieved October 17, 2019.
  4. "Kyoorius Design Awards 2017: OPEN Strategy & Design wins big". brandequity.economictimes.indiatimes.com. October 16, 2017. Retrieved October 20, 2019.
  5. "Kyoorius Group announces a tie-up with global non-profit The One Club for Creativity". brandequity. January 23, 2018. Retrieved October 20, 2019.
  6. "Events: 2006, Goa India". Designyatra. Retrieved October 17, 2019.
  7. Khanna, Jasreen (October 4, 2019). "5 highlights of Kyoorius Designyatra 2019". architecturaldigest. Retrieved October 17, 2019.
  8. Cortey, Alexander (October 2012). "Design in India, an Interview with Rajesh Kejriwal". The Randomer. Retrieved October 17, 2019.
  9. "Rajesh Kejriwal Profile". thepoolshow. September 28, 2019. Retrieved October 17, 2019.
  10. "Zee MELT: About Us". Retrieved October 17, 2019.
  11. "We want MELT to become an Asian event by 2018-19: Kyoorius' Rajesh Kejriwal". brandequity. March 17, 2016. Retrieved October 17, 2019.
  12. "Kyoorius' 'The Shortlist' to help agencies manage awards entries and cut costs". bestmediainfo.com. January 10, 2019. Retrieved October 20, 2019.
  13. "Kyoorius Creative Awards: Judging". Retrieved October 17, 2019.
  14. Khanna, Jasreen (June 2, 2018). "Ogilvy & Mather, Early Man Film sweep Kyoorius Creative Awards 2018". adgully. Retrieved October 17, 2019.
  15. "Ogilvy & Mather wins maximum elephants at Kyoorius Creative Awards 2018". bestmediainfo.com. June 4, 2018. Retrieved October 17, 2019.
  16. Khanna, Jasreen (October 4, 2019). "5 highlights of Kyoorius Designyatra 2019". architecturaldigest. Retrieved October 17, 2019.
  17. "Kyoorius Design Awards 2017: OPEN Strategy & Design wins big". brandequity.economictimes.indiatimes.com. October 16, 2017. Retrieved October 20, 2019.


This article "Kyoorius" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Kyoorius. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.



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