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Ladder Financial Inc

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Ladder Financial Inc
Private
ISIN🆔
IndustryInsurance
Founded 📆April 2015; 9 years ago (April 2015)
Palo Alto, United States
Founders 👔Jamie Hale, Laura Hale, Jeff Merkel and Jack Dubie
Headquarters 🏙️444 High Street, ,
Area served 🗺️
United States except Florida, and New York
Products 📟 Life insurance
Members
Number of employees
🌐 Websitewww.ladderlife.com
📇 Address
📞 telephone

Ladder Financial Inc. (commonly known as Ladder) is an American company based in Palo Alto, California, that through its subsidiary, Ladder Insurance Services, LLC, provides fully-underwritten, direct-to-consumer term life insurance online. The company offers consumers a streamlined process for applying for and buying term life insurance, without fees or commissioned agents. Ladder provides instant decisions and instant coverage for those who qualify. Coverage is available from $100,000 to $8,000,000. Terms available are 10, 15, 20, 25 and 30 years..[1]

History and background[edit]

Ladder was founded in 2015 by Jamie Hale, Laura Hale, Jeff Merkel and Jack Dubie. The four co-founders, with backgrounds in finance, product management, business development and engineering, wanted to improve upon the centuries-old process for getting life insurance. With a $16 trillion dollar life insurance gap in the United States [2] , their vision was to give modern consumers a quicker, better way to buy term life insurance.

LadderLife™ policies are issued by Fidelity Security Life Insurance Company and reinsured by Hannover Life Reassurance Company of America, a division of Hannover Re.

Fidelity Security Life Insurance Company holds an A.M. Best rating of A- (Excellent).[3] Hannover Life Reassurance Company of America holds ratings from Standard & Poor’s (AA-, Very Strong) and A.M. Best (A+, Superior).[4]

In October 2016, Ladder raised $14,000,000 in Series A funding from four venture capital investors: Canaan Partners, Lightspeed Venture Partners, NYCA Partners and 8 Partners. [5]

In January 2017, Ladder officially launched in California, offering a fully digital product to Californians looking to secure term life insurance [6].

In April 2017, Ladder announced that in its first 100 days it had helped facilitate $100,000,000 in coverage and launched dynamic life insurance, enabling customers to ladder down, or decrease their coverage amount [7] online, as their needs change. [8] with no fees, penalties or agent involvement. Customers also have the ability to apply for more coverage.

In Summer 2017, 200 days after launch, Ladder announced it had issued $300,000,000 in coverage and continued to receive coverage for disrupting the life insurance industry. [9] [10] [11]

As of April 2018, Ladder is available in 48 states and the District of Columbia [12]. As of January 2018, Ladder is available in 47 states and the District of Columbia[13]

In January 2018, on the one year anniversary of its launch, Ladder announced its second round of funding, securing $30,000,000 in Series B funding led by RRE Ventures, with Thomvest Ventures and participation from existing investors Canaan Partners, Lightspeed Venture Partners, and NYCA Partners. [14]

In March 2018, Ladder was honored as one of the top ten most innovative companies in Finance in Fast Company’s Most Innovative Companies for 2018. [15]

Investors and board members[edit]

Ladder’s venture capital investors include Canaan Partners, Lightspeed Venture Partners, NYCA Partners, RRE Ventures, and Thomvest Ventures.

Ladder’s board members include Jamie Hale, CEO of Ladder; Brendan Dickinson, partner at Canaan Partners; Stuart Ellman, co-founder and managing partner at RRE Ventures; Will Kohler, partner at Lightspeed Venture Partners; and Steve Mannik, former President and CEO of GenRe Life Corp, a subsidiary of Berkshire Hathaway.

Technology[edit]

Ladder’s technology offers a dynamic application process for its users, asking only the questions that are relevant to their specific situation. It also utilizes provides real-time underwriting so users can get an instant decision . Ladder’s dynamic life insurance offering gives customers the ability to “ladder” so they can adjust their life insurance coverage as their life needs change. [16]


This article "Ladder (insurance technology company)" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Ladder (insurance technology company). Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

  1. "Ladder Insurance Review 2017 - NerdWallet". NerdWallet. 2017-05-02. Retrieved 2018-01-19.
  2. "LIMRA: Life Insurance Coverage Gap Substantial and Growing". LIMRA. 2015-09-08. Retrieved 2018-01-19.
  3. "A.M. Best Rating (Fidelity Security Life)". Retrieved 2018-01-24.
  4. "Ratings (Hannover Re)". Retrieved 2018-01-24.
  5. Rudegeair, Peter (2016-10-19). "Venture Capital Prowls into the Life-Insurance Business". Wall Street Journal. Retrieved 2018-01-19.
  6. "New insurtech Ladder is digitizing life insurance". BI Intelligence. 2017-01-11. Retrieved 2018-01-19.
  7. "A Guide to Life Insurance Laddering" Check |url= value (help). smartasset. 2018-02-08. Retrieved 2018-02-08.
  8. "4 Life Insurance Startups Asking Millennials To Face Their Mortality". Fast Company. 2017-07-21. Retrieved 2018-01-19.
  9. "Startups want to change what you insure and how you insure it". TechCrunch. 2017-07-29. Retrieved 2018-01-19.
  10. "TOP-10 Startups and ideas to change the world". The Fintech Times. Retrieved 2018-01-19.
  11. "Nearly 40% of adults don't have life insurance — these startups are trying to change that". MarketWatch. 2017-07-23. Retrieved 2018-01-23.
  12. "Ladder Launches in Texas and Announces Plan for Nationwide Expansion". Markets Insider. 2017-11-14. Retrieved 2018-04-02.
  13. "Easy life insurance is coming to you". Retrieved 2018-01-24.
  14. "Ladder Secores $30M in Series B Round". Insurance Innovation Reporter. 2018-01-11. Retrieved 2018-02-08.
  15. "The World's Most Innovative Companies 2018". Fast Company. 2018-03-01. Retrieved 2018-04-02.
  16. "Ladder CEO reveals how the digital life insurer is disrupting the US market". Life Insurance International. 2018-07-29. Retrieved 2018-04-02.