Leadpages Company
Leadpages[edit][edit]
Leadpages is a digital lead generation platform enabling entrepreneurs and marketers to publish web pages and generate leads.
| Type | Private |
|---|---|
| Industry | Software Development |
| Founded | 2012 |
| Founder | Clay Collins, Tracy Simmons, and Czech Republic-based Simon Payne. |
| Headquarters | Minneapolis, Minnesota, U.S |
| Key people | John Tedesco |
| Website | https://www.leadpages.net/ |
Software & Services[edit][edit]
Lead Generation & Conversion Tools
- Landing page publishing
- Traffic & lead collection
- Landing page templates
- Drag & drop customization
- Facebook Ad Builder
- Payments
- A/B Testing
- Analytics
- Integrations
- Customer support
Marketing Resources & Education
Marketing blog: articles are published weekly.
ConvertedU: courses, resources, and connections for marketing as a small business.
Online training & webinars: guides to help users grow their business.
Company History[edit][edit]
Leadpages was founded in 2012 by U.S. entrepreneurs Clay Collins, Tracy Simmons, and Czech Republic-based Simon Payne.
Leadpages released its first software in January 2013 with around two dozen templates and software integrations, including compatibility with AWeber, MailChimp, InfusionSoft, GoToWebinar, among others. In September 2013, Leadpages acquired Series A funding of $5 million from the Foundry Group and Arthur Ventures.[1] In addition, in December of that year, the team launched Leadboxes launched, pop-up opt-in forms that could be automatically triggered by time-lapse or user action.
In January 2014, Leadlinks were added to the conversion toolkit to allow users to opt-in to an email list, sublist, or to register for an event. Lead Notifications was introduced in October 2014, a feature enabling Leadpages users to get new subscribers’ information to their email inbox.
In March 2015, Leadpages announced SMS text-enabled opt-in campaigns, known as Leaddigits. Leaddigits allow subscribers to join an email list, sign up for webinars, or opt-in for a lead magnet from their mobile phones. That same year, the team also introduced the drag-and-drop landing page builder. Another round of funding for Leadpages came in June 2015, with Series B fundraising of $27 million from Drive Capital, Foundry Group, and Arthur Ventures.[2]
In October 2015, Leadpages held its first Converted event, a marketing conference for small businesses.
Leadpages acquired email marketing startup Drip in June 2016.
A year later, in November 2017, Leadpages unveiled it’s partnership with Facebook and announced the launch of the Facebook Ads Builder. Today, the team continues to build out its lead generation toolbox and supports more than 45,000 users.
News[edit][edit]
Leadpages’ Drip names new CTO, expands to Utah[3]
2017 CFO of the Year: Jason Heath, Leadpages[4]
John Tedesco succeeds Clay Collins[5]
Leadpages Buys Email Marketing Startup Drip[6]
LeadPages Announces $27M in Series B Funding[7]
LeadPages Raises $5M from Foundry Group for Landing Page Service[8]
References[edit]
- ↑ "LeadPages Raises $5M From Foundry Group For Landing Page Service Powered By Data Analytics Engine". TechCrunch. Retrieved 2018-09-27.
- ↑ "LeadPages Announces $27M In Series B Funding". TechCrunch. Retrieved 2018-09-27.
- ↑ "Drip + LeadPages Recruits Former Amazon Exec Steve Brain As CTO + Plots Salt Lake City Office - TECHdotMN". TECHdotMN. 2018-04-05. Retrieved 2018-09-27.
- ↑ "Jason Health best CFO". www.bizjournals.com. Retrieved 2018-09-27.
- ↑ "Turning a page: Leadpages co-founder Collins taps his own CEO successor". Star Tribune. Retrieved 2018-09-27.
- ↑ "Drip Acquired By Leadpages". www.prnewswire.com. Retrieved 2018-09-27.
- ↑ "LeadPages Announces $27M In Series B Funding". TechCrunch. Retrieved 2018-09-27.
- ↑ "LeadPages Raises $5M From Foundry Group For Landing Page Service Powered By Data Analytics Engine". TechCrunch. Retrieved 2018-09-27.
External links[edit]
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