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Lisa Goldman

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Lisa Goldman
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Photo of Lisa
Lisa Goldman, 2018
Born (1953-11-09) November 9, 1953 (age 66)
London, UK,
OccupationManagement Consultant
Executive Performance Coach
Spouse(s)Howard Goldman (1984–present)
ChildrenHazi Goldman
Rose Goldman
WebsiteManagement Associates
The Moonshot Effect

Lisa Goldman (born 1953) is an American author, management consultant, CEO/executive performance coach.

Goldman is the co-author (with Kate Purmal) of The Moonshot Effect: Disrupting Business as Usual, in which she shares her step-by-step approach used by leaders and teams at international organizations, including Fortune 100 companies and technology start-ups. The book was awarded the Axiom Business Book Award, honoring the year's best business book on Leadership. It is being translated into Japanese, Chinese, and Thai.

Goldman was been tapped in May, 2018 as an advisor to the President's National Security Telecommunications Advisory Committee (NSTAC) Cybersecurity Moonshot Subcommittee where processes form this publication are used ad guiding principals. Adobe Systems invited Goldman to provide the keynote presenttion in their annual Vison for Womens Leaderhip confenrence in 2018.

Concepts from this book are used in organizational leadership courses at Stanford Graduate School of Business.[citation needed]

Martin Zwilling in Forbes notesForbes,[1] Inc.,[2]

He continues,"In this era of accelerating change, business-as-usual is the enemy of every business, new and old. Yet it’s an easy rut to fall into, and a tough one to break out of. Every business needs to “reach for the stars” on a regular basis, in much the same way the President Kennedy challenged a nation to put a man on the moon in an impossible timeframe more than fifty years ago."[1] Zwilling futher states, "Moonshots are simply efforts that demand breakthroughs that are not possible within business-as-usual practices. In reality, that’s the definition of a successful startup these days, so every aspiring entrepreneur should take note, as well as every existing corporate executive. Elon Musk has done it with SpaceX and Tesla, and Steve Jobs did it on a regular basis at Apple." [1]

Goldman notes in her interview with Madanmohan Rao, research director at YourStory Media "A bold and ambitious moonshot can unleash creative spirit in an organisation and elevate people to perform beyond what they think is possible."[This quote needs a citation]

"By definition," states Wanda Marie Thibodeaux in Inc. "...moonshot projects have a higher degree of risk and, subsequently, deserve some caution. But constantly pushing against previously constructed walls and making experimentation a regular part of business operations gives companies a viable, realistic way to stop merely talking about innovation and move into tangible, quantifiable results."[2]

Early years[edit]

Goldman was born in London, UK in 1953. Her father, Seymour Miller, was a petroleum engineer who advanced in his career to Vice-Chairman of Caltex Petroleum, an international refining and distibution company. Her mother, Frances raised their family in multiple expat communities including Rotterdam, Holland; Batangas, Philippines; Seoul, Korea. This included domestic posts in Armonk, NY and Dallas, TX. She was educated at Seoul Foreign School;Hobart and William Smith Colleges (Bachelor of Arts in Asian Studies, 1974) and University of Oregon, (MBA, Finance, 1976).


After graduation from business school, Goldman moved to San Francisco and was hired at Itel Corporation in Finance in 1976. She managed Sales Operations, Higher-Ed in 1984 for Apple Computer, the leader in the Higher Education marketplace. in 1988 she was asked to join NeXT, a start-up founded by Steve Jobs, where she oversaw several operational groups.

Goldman is a management consultant and CEO/executive performance coach with numerous high-profile clients. Her company, Management Associates, has trained more than 15,000 leaders worldwide.

She was influenced in the creation of her approach to organizational performance by her husband's pioneering 1980's work in business coaching, as well as her own insights and practical distinctions that produce business successs and satisfaction for people in organizations.

Management Associates provides a broad range of consulting services including "the development of winning strategies, innovative ways of managing change, and the mobilization of high-performance teams". The firm is headquartered in Northern California, with affiliates in Asia and Europe.

Clients of Management Associates include: Hewlett-Packard, Apple Computer, Walt Disney, Cisco Systems, AOL, Morgan Stanley, Nokia, Land Rover, Tommy Hilfiger, SAP, IAC, Yahoo!, at&t, SanDisk, as well as numerous hi-tech start-ups, such as Plenty, Dotdash,Twitterand Paypal.

Lisa was a Director for Versaic, Inc, and served on several for-profit boards, as well as on the Boards of Women In Consulting and Women In Technology. She is a Guest Lecturer at Stanford’s MBA program and UCSC's Management Institute of Leadership Excellence Program.

 In addition to consulting for the last 30 years, she brings experience in management, strategic planning, marketing, sales, communications, and customer service operations.

Personal life[edit]

She lives in Northern California, with Howard Goldman, her husband of over 34 years, and business partner. She enjoys international travel, opera, open water swimming, and art collecting.


  • Purmal, Kate; Goldman, Lisa; Janzer, Anne (2016). The Moonshot Effect: Disrupting Business as Usual. Greenleaf. ISBN 9780972964326.
  • Goldman, Lisa (2012) Beneath the Southern Cross. Wynnefield Press[citation needed]


  1. 1.0 1.1 1.2 Zwilling, Martin (15 July 2016). "7 Steps to Turning Business-as-Usual into a Moonshot". Formes.
  2. 2.0 2.1 Thibodeaux, Wanda (6 February 2017). "This 1 Book Could Spark Outrageously Great Innovation for Your Business".

This article "Lisa Goldman" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Lisa Goldman. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

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