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List of European advertising characters

From EverybodyWiki Bios & Wiki
The Michelin Man – Bibendum

This is a list of notable mascots and characters created specifically for advertising purposes, listed alphabetically by the product they represent.

Company Character(s) Years used Notes
Birds Eye Captain Birdseye 1967–present
Churchill Churchill 1996–present Voiced by Bob Mortimer and partners Vic Reeves in adverts.
Cillit Bang Barry Scott 2007–2016 Has been replaced by a mechanic dancing to a remix of "she's a maniac" from Flashdance.
comparethemarket.com Aleksandr Orlov January 2009-present Voiced by Simon Greenall
Confused.com 'Cara Confused' 2009–2013
Direct Line the Direct Line phone with wheels 1985–present in 2009 the Direct Line phone with wheels was given a voice by Stephen Fry and got an accomplice in the form of the Direct Line mouse with wheels, voiced by Paul Merton
Gocompare.com Gio Compario 2009–present
Little Chef 'Fat Charlie' 1958–present
Lombard Direct the Lombard Direct phone 1995–present
Michelin Bibendum (the Michelin Man) 1898–present
Milkybar Milky Bar kid 1961–present the Milky Bar Kid is now computer generated and not an actual child
Nescafé Gold Blend The Gold Blend couple 1987–1996[1] an episodic romance revolving around coffee, which spawned a 1993 novelization. Also used in Taster's Choice ad campaigns in the United States.[2]
Oxo the Oxo family 1983–1999
118 118 the 118 118 men 2003–present the 118 118 men became the 118 118 team in 2006 and was themed as an A team parody
Sheilas' Wheels The Sheilas 2007–present Played by Emma Robbins, Carly Romain and Cathi Ogden. The trio would later become a pop group after the commercials took off and continued to perform in this capacity during their live appearances
Tayto Mr. Tayto 1954–Present Irish crisp company
Tesco Stores Ltd Tommy Tesco and Flynn the Frog 2011–Present Tommy is voiced by Stephen Mulhern
Tetley the Tetley Tea Folk 1973–2001, 2010–present
Walkers Dez, "The Number One Spice Girls Fan!" 2019 Forsakes himself (and embarrasses the entire United Kingdom on social media) for refusing to share his Walkers Crisp with the Spice Girls after winning a chance to tour with the act; his Mum shames him by leaving with the girls


  1. Elliott, Richard; Larry Percy (2007). "Love Over Gold - The untold story of TV's greatest romance". Strategic Brand Management. Oxford University Press. pp. 55–6. ISBN 978-0-19-926000-3. Search this book on Amazon.com Logo.png
  2. James, Susannah (1993). Love over Gold. London: Corgi. ISBN 0-552-14104-6. Search this book on Amazon.com Logo.png

See also[edit]

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