Media Art or Media Graffiti
The term Media Art or Media Graffiti has been introduced by S. R. Jimmy, a UK based artist in 2015 when he started publishing his ‘artworks’ or concepts of artworks or images in Art magazines like Art Review or Art Monthly.
By Media Art or Media Graffiti S. R. Jimmy means the artworks that are ‘displayed’ or ‘exhibited’ in the Media; i.e. in Art magazines, newspapers, TV or radio and would or should not be identified as adverts for their special artistic features. S. R. Jimmy so far displayed (published) his works in Art Review and Art Monthly by buying advert spaces ‘the same way’ an unknown artist buys space in a gallery. The ultimate aim of Media Art is to use the other renowned art magazines, national newspapers and TV or radio channels and reach audiences who have got the least interest in Art. According to Jimmy Media is a huge unexplored space in modern time that can be used as ‘galleries’ or public space. Media is probably more frequently interacted by the modern people than any other public spheres. This is when Media Art substitutes Public Art as well to some extent. It can be called Media Graffiti when it ‘vandalises’ the (public) space in Media by a. establishing the artist’s authority in the space and b. by disrupting the audiences’ expectations. A Media artist also pays for her/his artistic endeavour like the traditional graffiti artists do. Media Graffiti like the traditional Graffiti also faces restrictions; for the first it is the state law and for the later censorship. ( See the two of the works that had been rejected by Art Review and Art Monthly since the authorities although they deal with Art found them indecent for the magazines and their audiences or believed they could harm their goodwill).
Another philosophy behind Media Art or Media Graffiti is taking Art to the masses instead of preserving it for a selected few. Publishing or displaying a few artworks in Media is a much easier way to reach the ‘Art audiences’ than doing hundreds of exhibitions in the galleries. S. R. Jimmy aims to make the society’s every moments into art-moments and he believes ‘exhibiting’ artworks in the Media is an effective gateway for that. He also thinks people are deprived from the privilege of enjoying Art since they have never been offered it in a feasible way.
Media Art does the publicity for the artist. Media Art creates scopes for an artist to be a celebrity and does not feel guilty about it. It accepts the reality of the twenty-first century that Media ‘rules’ the society and thinks Art should claim its fair share from the Media.
Media Art or Graffiti may include any kind of texts, images or audio-video etc. One of the aspects of S. R. Jimmy’s works is they may often be found as ‘incomplete (conceptual) artworks’ as they are ‘not-yet-made’ or would never be made unless he or any other ‘audiences’ take actions. If they are not ‘made’, the texts or images etc should be considered as completed artworks when ‘displayed’ in the Media. One of his inspirations was:
“ Ideas alone can be works of art; they are in a chain of development that may eventually find some form. All ideas need not be made physical.” – Sol LeWitt
References[edit]
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