Phil Davis
Phil Davis is a branding expert, and the founder of Tungsten Branding.
| Phil Davis | |
|---|---|
| Born | |
| 💼 Occupation | Branding Expert |
| Known for | Founder of Tungsten Branding |
Early career[edit]
He ran a full service advertising firm in the Tampa Bay area of Florida for 17 years before moving to North Carolina.[1][2] There, he helped his new hometown name/brand The White Squirrel Music Festival.[3][4] The Festival is now an annual occurrence with 20,000-25,000 attendees.[3] In 2003, he started Tungsten Branding in Asheville, North Carolina.[1][5][6] The business was later moved to Brevard.[7][8]
Naming and branding[edit]
Phil Davis is the founder of Tungsten Branding.[9][10][11][12] He has named and/or branded over 250 regional, national, and international companies, products, and services,[9][13] including PODS (Portable On Demand Storage), America Strong, EarlyMoments, Trickle Star, TeamLogic IT, RallyHouse, Double Cross Vodka, Big Earth, Addition Financial, and TradingBlock.[10][14][15][16] His company, Tungsten Branding, achieved a Top 5 Global Naming Firm ranking by Clutch.co in 2017 and 2018.[17][2] Davis has been interviewed about Branding by Forbes Agency Council, The Washington Post, Salon, Bloomberg’s Business Week, TV Guide, AdAge, AOL Small Business, D&B’s AllBusiness.com and others.[10][18][19]
He hosts a national podcast, Brilliant Branding.[10][20][21] Davis has said that a problem people make is naming their company around their products and services, rather than naming it around their ultimate goal/ultimate mission.[17][2][5] He recommends leaving room for growth or a potential future pivot.[22]
References[edit]
- ↑ 1.0 1.1 "How To Brand And Name Your Company". Go For Launch. Retrieved 2019-07-26.
- ↑ 2.0 2.1 2.2 "#11: Branding and Rebranding To Fit Your Identity - Phillip Davis". 1 to 10 Podcast. 2018-11-27. Retrieved 2019-07-26.
- ↑ 3.0 3.1 "White Squirrels to Bring in 25,000 to Cool N.C. Town". animaltourism.com. Retrieved 2019-07-26.
- ↑ "Welcome to Heart of Brevard in Brevard, North Carolina". Retrieved 2019-07-26.
- ↑ 5.0 5.1 Cave, Andrew. "Naming Your Startup Company: Just Don't Do It Like Nike". Forbes. Retrieved 2019-07-26.
- ↑ Dixon, Teresa (2010-04-06). "Goodbye, National City and AmTrust; hello, PNC and Ohio Savings". cleveland.com. Retrieved 2019-07-29.
- ↑ Staff, Inc (2010-08-17). "10 Things to Do Before You Start Your Start-up". Inc.com. Retrieved 2019-07-26.
- ↑ Nish, Caitlin (2013-04-02). "The Art of Naming a New Advisory Firm". Wall Street Journal. ISSN 0099-9660. Retrieved 2019-07-26.
- ↑ 9.0 9.1 Davis, Phil. "Phil Davis". Entrepreneur. Retrieved 2019-07-26.
- ↑ 10.0 10.1 10.2 10.3 "Phillip Davis, Official Member of Forbes Councils". Forbes Councils. Retrieved 2019-07-26.
- ↑ "Naming a Business in 2015: Trends, Challenges, and Opportunities | Clutch.co". clutch.co. Retrieved 2019-07-26.
- ↑ "Naming experts' 21 tips to choose the right domain name in the new top level domain space". www.key-systems.net. Retrieved 2019-07-26.
- ↑ "Tungsten Branding Client Reviews | Clutch.co". clutch.co. Retrieved 2019-07-26.
- ↑ "Don't Let the Wrong Name Sink Your Startup". ReadWrite. 2012-04-12. Retrieved 2019-07-26.
- ↑ "10,000 Hours in 10 Minutes: Phillip Davis on Naming and Branding". mediashower.com. Retrieved 2019-07-26.
- ↑ "Post | Lists and Leads | Concept Marketing Group". MarketingSource. Retrieved 2019-07-26.
- ↑ 17.0 17.1 GmbH, finanzen net. "Tungsten Branding Named Top 5 Global Naming Agency for Second Year in a Row | Markets Insider". markets.businessinsider.com. Retrieved 2019-07-26.
- ↑ "Author | Clutch.co". clutch.co. Retrieved 2019-07-26.
- ↑ November 24, Kelle Clarke on; Business, 2014 in Building Your (2014-11-24). "Branding Your Notary Business With The Right Name". National Notary Association. Retrieved 2019-07-26.
- ↑ "Brilliant Branding". The VoiceAmerica Talk. Retrieved 2019-07-26.
- ↑ "Brilliant Branding on Apple Podcasts". Apple Podcasts. Retrieved 2019-07-26.
- ↑ "Renaming Weinstein Company Won't Be Easy". adage.com. 2017-10-10. Retrieved 2019-07-26.
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