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Photonics Media

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Photonics Media
FounderClifton Tuttle
SuccessorTeddi Laurin
Country of originUnited States
Headquarters locationPittsfield, Massachusetts
Key peopleThomas F. Laurin, president; Ryan F. Laurin, vice president; Kristina A. Laurin, vice president; Erik W. Laurin, vice president
Publication typesMagazines, newsletters, directorys, books, directories, databases
Nonfiction topicsoptics, photonics
Fiction genresprofessional
No. of employees45
Official websitewww.photonics.com

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Photonics Media is an online and print publishing business owned and operated by Laurin Publishing Company in Pittsfield, Mass. [1] Photonics Media publishes business-to-business magazines, directories and websites serving the photonics industry, which focuses on optics, lasers, imaging and photonics component manufacturing.[2] It publishes magazines, buyers’ guides, a website and online newsletters. The Photonics Media audience is comprised of individuals from business, manufacturing, academia and research. (source: BPA Report December 2016)

Company History[edit]

The first Optical Industry Directory, the forerunner to the Photonics Buyers Guide, was published in 1954 by Dr. Clifton Tuttle. Teddi C. Laurin (1924-2015) joined the company, then called Optical Publishing Co., in 1962 as publisher. In 1967, Laurin founded the trade magazine Optical Spectra. In 1982 the magazine's name was changed to Photonics Spectra. Today, the worldwide distribution of Photonics Spectra is approximately 95,000 copies. (source: BPA Report December 2016)[3]

In 1964 Francis T. Laurin and Teddi C. Laurin bought the company, which later became known as Laurin Publishing Company.[4] In 2005, Teddi and Francis Laurin were inducted into the Western Massachusetts Entrepreneurship Hall of Fame. [5] [6]

The senior management team of Laurin Publishing Company today includes Thomas F. Laurin, president, and Ryan F. Laurin, Kristina A. Laurin and Erik W. Laurin, vice presidents. Laurin Publishing currently maintains a staff of 45 employees at its headquarters in Pittsfield, Mass. and at its sales branch offices.


Photonics Spectra, a monthly magazine that covers research, development and commercialization of photonics products, technologies and trends. [7]. Photonics Spectra has a circulation of approximately 95,000 worldwide (source: BPA Report December 2016).

Biophotonics, a magazine that covers research, technology, business and product news and information for the biophotonics community. It is published ten times a year. Biophotonics has a circulation of approximately 27,500 (source: BPA Report December 2016).

Industrial Photonics, a quarterly publication covering the the use of photonics and optics technologies in manufacturing.

EuroPhotonics, a quarterly magazine covering photonics research, technology trends and applications in the European marketplace.

Photonics Buyers' Guide, an international purchasing guide and reference source for optics, lasers, cameras, sensors, detectors, fiber optics, electro-optics, LEDs, OLEDs, microscopy, spectroscopy, and photonics components. This publication is updated on a yearly basis.

Photonics Media also publishes several e-newsletters.


Photonics.com, the website for Photonics Media, features daily news items on business, research, technology, applications, people and events in the photonics industry. It also covers new products, includes multimedia content and includes educational resources, such as a photonics dictionary and handbook, for students and educators. It was a Site Design Finalist in the 2016 Folio: Ozzies competition for B-to-B Site Design [8] Photonics.com has approximately 90,000 unique visitors monthly (source: BPA Report December 2016).

Prism Awards for Photonics Innovation[edit]

Established in 2008, the Prism Awards for Photonics Innovation is an international competition that honors new photonic products on the market. Prism Awards are sponsored annually by SPIE (Society of Photographic Instrumentation Engineers) and Photonics Media.[9] [10]

The Prism Awards are presented annually at the Photonics West Trade Show and Conference. Awards are presented in the following categories:

  • Biomedical Instrumentation
  • Additive Manufacturing/3D Printing
  • Detectors and Sensors
  • Imaging and Cameras
  • Industrial Lasers
  • Materials and Coatings
  • Metrology
  • Optics and Optical Components
  • Scientific Lasers


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