Piaff Boutique
PIAFF Boutique is a Lebanese luxury apparel and accessories retailer[1] located on Clemenceau Main Street in Beirut.
The History[edit]
Piaff first opened in 1980 by Najla and Sossy Maatouk with the aim of curating a collective of international luxury fashion pieces in Beirut, Lebanon. The boutique has been developing over the years to adapt more modern expressions and an identity reflecting versatility and independence for the modern woman.
The Brands[edit]
Piaff’s collection is comprised of both well-established and emergent international designers[2], including:
Ann Demeulemeester, Alex Perry, BARBARA ALAN, Cedric Charlier, Comme des Garçons, Cushnie Et Ochs, Daniele Basta, Forte Forte, Ilaria Nistri, Issey Miyake, Maria Cornejo, Martin grant, Maticevski, Osman, Peter Pilotto, Pleats Please, Rick Owens, Rundholz, Tatanaka, Tsumori Chisato, Simona Tagliaferri, Simone Rocha and Uma Wang.
The Concept[edit]
Bridging avant-gardism, well-established traditions and laid-back refinement[3], the boutique aims at creating a space for personal expression through art and fashion[4]. The concept relies on the capacity to play with originality and variety in fashion, stressing on confidence and strength in women.
ARCHIVE[edit]
In 2018, Piaff introduced a new concept through ARCHIVE, a gallery space working on collaboration basis with luxury boutiques. The concept is to curate pieces that transcend seasons and can be archived and developed into a lifestyle concept, including clothing, furniture and other lifestyle pieces.
- ↑ Jordan, Alex (2015-09-14). "Fashion with a heart". Fashion with a heart | LS:N Global.
- ↑ "Beirut - Wikitravel". wikitravel.org. Retrieved 2018-10-11.
- ↑ Webhe, Mariana (2018-06-11). "11 of the best shops in Beirut". Condé Nast Traveller Middle East.
- ↑ Retail Design Blog. "» PIAFF Boutique by Batimat Architects, Beirut – Lebanon". retaildesignblog.net.
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