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The Uplifters’ Prima

From EverybodyWiki Bios & Wiki

The Uplifters’ Prima
Prima company logo.jpg
Founded 📆2018; 3 years ago (2018)
Founder 👔
Headquarters 🏙️Santa Monica, California, United States
Area served 🗺️
Number of employees
🌐 Websitewww.prima.co
📇 Address
📞 telephone

Prima is an American CBD company founded in 2018 by Christopher Gavigan, Jessica Assaf, and Laurel Angelica Myers headquartered in Santa Monica, California and listed as a privately held Public Benefit Corporation (PBC).[1]


Founded in August of 2018, Prima raised a seed round of $3.3 million from ventures Lerer Hippeau and Greycroft six months later.[1][2]

In 2020, the company partnered with Sephora joining other CBD beauty brands for sale at nearly 300 Sephora stores nationwide.[3][4] Prima also earned the EWG Verification[5] and B Corp Certification.[6][7]


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  1. 1.0 1.1 "Honest Company Co-Founder Launches Hemp CBD Startup". Fortune. Retrieved 2020-08-07.
  2. "Prima Raises $3.3M to Educate Consumers, Regulators about The Benefits of CBD". The Spoon. 2019-02-08. Retrieved 2020-08-08.
  3. "Sephora Announces New CBD Standards for All Products". Real Simple. Retrieved 2020-08-07.
  4. Sternlicht, Alexandra (2020-02-26). "Does CBD Work? Sephora Is Making A Bet, And 29-Year-Old Prima Cofounder Jessica Assaf Is A Key Player". Forbes. Retrieved 2020-08-07.
  5. DeFino, Jessica (2020-07-15). "CBD Skincare Has a Clean Beauty Problem". Harper's Bazaar. Retrieved 2020-08-07.
  6. Hasse, Javier (2020-06-24). "CBD Brand Prima Gets B Corp Certification". Benzinga. Retrieved 2020-08-07.
  7. "Feeling Stressed? Try These 7 Editor-Approved CBD Brands". PEOPLE.com. Retrieved 2020-08-10.

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