Pura Vida Spirits Company, LLC
Pura Vida Spirits Company, LLC, formerly Pura Vida Tequila Company, LLC,[1] is a producer and owner of multiple Mexican spirits, including Pura Vida Tequila and Naranja Orange Liqueur.[2] Their line of tequila is triple distilled and made from blue agave, and it’s available in four expressions: Silver, Reposado, Añejo, and Extra Añejo.[3]
The company’s US headquarters are based in Houston, Texas.[1]
Founder[edit]
American businessman Stewart Skloss founded the Pura Vida Tequila Company, LLC, in October 2009[4] after business partner John Paul DeJoria, cofounder of both the Paul Mitchell hair product line and Patrón Spirits Company,[5] helped convince Skloss to create his own tequila brand.[4]
In June 2013, the company officially changed its name to Pura Vida Spirits Company, LLC.[1] Skloss currently serves as the company’s Chairman and Founder.[6]
Billy Gibbons, guitarist and lead vocalist of ZZ Top, is one of many investors in the spirits company.[7][8]
Production[edit]
Water for Pura Vida Tequila is sourced from the mountains of Mazamitla in Southern Jalisco and put through a five-stage purification process.[9][4] There are no additives in the Pura Vida tequila recipe or caramel for coloring.[4][9]
Tequila expressions[edit]
Pura Vida currently distributes four versions of their triple-distilled blue agave tequila: Silver, Reposado, Añejo, and Extra Añejo.[3]
Pura Vida products can be purchased in one of three outlets: bars, restaurants, and retail centers.[1]
Naranja sale[edit]
In late 2017, Milestone Brands, a spirits company based in Austin, Texas, purchased the brand rights for Naranja orange liqueur from Skloss and Pura Vida.[2] Milestone Brands and La Madrileña signed a long-term production agreement that stipulated La Madrileña would produce the orange liqueur starting in January 2018.[2] Skloss and Pura Vida maintain a minority position with the Naranja brand.[2]
Awards[edit]
Pura Vida Tequila has won the following awards:
- Spirits of Mexico—Best of Class and Gold Award (Tequila Blanco); Gold Award (Tequila Reposado); Gold Award (Tequila Extra Añejo)[10]
- The Fifty Best—Double Gold Medal (Pura Vida Gold Tequila)[11]
- Fourth Annual Santa Barbara Tequila Harvest Festival—Platinum (Extra Añejo Category)[12]
- 2012 Tequila.net Awards—Best of the Best: Best Highland Reposado Tequila (Pura Vida Gold Tequila); Best of the Best: Best Highland Añejo Tequila (Pura Vida Añejo)[13][14]
- 2013 Beverage Industry News Editor’s Top Pick—Pura Vida Tequila Reposado[15]
- 2013 New York World Wine and Spirits Competition—Double Gold (Pura Vida Silver)[16]
- 2015 Craft Competition—Gold (El Guapo’s Pura Vida Sangrita)[17]
References[edit]
- ↑ 1.0 1.1 1.2 1.3 "Company Overview of Pura Vida Spirits Company, LLC". www.bloomberg.com. Bloomberg L.P. June 26, 2018. Retrieved June 26, 2018.
- ↑ 2.0 2.1 2.2 2.3 Carruthers, Nicola (November 14, 2017). "Milestone Brands buys Naranja orange liqueur". The Spirits Business. Union Press Ltd. Retrieved July 20, 2017.
- ↑ 3.0 3.1 "PURA VIDA SPIRITS | PURA VIDA". Pura Vida Tequila. Pura Vida Tequila Company Inc. 2018. Retrieved August 19, 2018.
- ↑ 4.0 4.1 4.2 4.3 de Luna, Marcy (December 11, 2010). "Salt, lime and luck: Stewart Skloss' Pura Vida rolls out on Houston ingenuity". houston.culturemap.com. CultureMap LLC. Retrieved June 26, 2018.
- ↑ "Patron Tequila Founder – John Paul DeJoria". Fundable. Startups.co. March 27, 2014. Retrieved July 25, 2018.
- ↑ "Executive Profile: Stewart Skloss". Bloomberg. Bloomberg L.P. Retrieved August 18, 2018.
- ↑ Graham, Jefferson (May 5, 2015). "ZZ Top's Billy Gibbons turns to Indiegogo for tequila firm". USA Today. Retrieved July 20, 2018.
- ↑ "Pura Vida Tequila". Indie Go Go. Retrieved August 19, 2018.
- ↑ 9.0 9.1 Truong, Minh T (May 4, 2011). "Tequila Talk with Stewart Skloss of Pura Vida Tequila - Part 1". Houston Press. Retrieved July 20, 2018.
- ↑ Morrow, Chris (September 17, 2012). "Spirits of Mexico". CNN iReport. Retrieved July 20, 2018.
- ↑ "Tequila Reposado". The Fifty Best. Retrieved July 20, 2018.
- ↑ "Highlights from the 4th Annual Santa Barbara Tequila Harvest Festival". Santa Barbara Independent. Santa Barbara Independent, Inc. September 20, 2013.
- ↑ "Pura Vida Tequila Anejo". Tequila.net. November 8, 2011. Retrieved July 20, 2018.
- ↑ "Pura Vida Tequila Gold". Tequila.net. November 8, 2011. Retrieved July 20, 2018.
- ↑ "Beverage Industry News Selects Pura Vida Tequila as Editor's Top Pick of 2013". Crushed Agave. April 14, 2013. Retrieved July 20, 2018.
|Authors list=missing|1=(help) - ↑ "Pura Vida Silver Tequila 0.7L (40% Vol.)". Urban Drinks. Retrieved July 20, 2018.
- ↑ "El Guapo's Pura Vida Sangrita". Craft Competition. Retrieved July 20, 2018.
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