RED(app)

"RED"

RED, also known as Xiaohongshu(Chinese: 小红书; pinyin: xiǎohóngshū; literally: "Little Red Book") is is a fast-growing social media and e-commerce platform. It was created by Miranda Qu & Charlwin Mao in June 2013.

By June 2018, Xiaohongshu has over 100 million registered users and reached 30 million monthly active users, with 60% of them being under 30 years old. The app allows users to post and share product reviews, travel blogs and lifestyle stories via short videos and photos.[1]

Xiaohongshu has become a gathering place for 100 million young users, a sharing platform for everyone, including celebrities, popular KOLs, and bloggers.

RED Mall is Xiaohongshu’s cross-border e-commerce service that retails luxury, beauty and fashion products from around the globe to users in China.

References

• Discussion with the Journalist Prof.S.Debbarma

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