Sabrina Horn
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| Sabrina Horn | |
|---|---|
| Sabrina Horn on 31 August 2015sabrinahorn.jpg Sabrina Horn on 31 August 2015 | |
| Born | Charleston, West Virginia, US |
| 🏫 Education | Hobart/William Smith Colleges Boston University |
| 💼 Occupation | Founder, CEO
HORN Strategy, LLC |
| Known for | Founder of Horn Group, Inc. Author of Make It, Don’t Fake It: Leading with Authenticity for Real Business Success |
| 👶 Children | 2 |
| 🌐 Website | SabrinaHorn.com |
Sabrina Horn (born 1961) is an American strategic communications entrepreneur, business consultant, and author. She is known for founding and leading the PR firm Horn Group.[1] As of 2022, she is the President of HORN Strategy.[2] Her book, Make It, Don’t Fake It: Leading with Authenticity for Real Business Success was published in June 2021 by Berrett-Koehler Publishers.[3]
Career[edit]
Early career[edit]
After receiving her Master of Science in Public Relations from Boston University,[4] Horn moved to San Francisco in 1985 and started her career at Edelman Public Relations in San Francisco. She later joined Blanc & Otus.
Horn Group Inc.[edit]
In 1991, Horn identified a wave of business software companies for the PC (personal computer) and in her business plan, outlined a suite of new PR and communications services to help them build their brands. She launched her firm Horn Group, Inc. with first client PeopleSoft, Inc. Horn Group was acquired in 2015 by Finn Partners where Horn served until 2018 as Managing Partner of its Technology Practice.[5]
Horn Strategy, LLC[edit]
After leaving Finn Partners in 2018, Horn remained a senior advisor to the firm until 2020[6] and formed Horn Strategy, LLC, a firm dedicated to helping entrepreneurs and CEOs navigate the early stages of their businesses.[7]
Her work appeared in Entrepreneur,[8] Fortune,[9] and CEOWorld magazine.[10]
Board and non-profit activities[edit]
Horn serves on the corporate board of 4CRisk.ai (risk compliance GRC software), and on the advisory boards of: Dogly.com (pet products and wellness), KloudGin (field service and enterprise asset management software),[11] Illuminate Ventures (early stage venture capital),[12] and JEGI-Clarity (media and technology investment bank).[13]
Non-profit board positions include board member and Treasurer of Dieu Donné (art and papermaking),[14] and Boston University Alumni Council.[15] She has taught leadership, entrepreneurship and marketing classes at Boston University, Hobart and William Smith Colleges,[16] and Emerson College.[17]
Education[edit]
Horn graduated from Hobart and William Smith Colleges in 1983 with a B.A. in American Studies. Her Baccalaureate Essay was entitled: Advertising in the People's Republic of China. She graduated from Boston University in 1985 with a M.S. in Public Relations. Her Master's Thesis was entitled: High Tech Public Relations for Emerging Growth Technology Companies in Silicon Valley.[18]
Bibliography[edit]
- Make It, Don't Fake It: Leading with Authenticity for Real Business Success, Berrett-Koehler Publishers (2021); ISBN 9781523091492 Search this book on
.. [19][20][21]
Awards[edit]
- Hall of Fame Award, National Press Club, Washington, DC, 2014[22]
- Top Women in PR, PR News, 2014[23]
- Technology Agency of the Year, Holmes Report, 2011[24]
- Entrepreneur of the Year, PRWeek, 2008[25]
- Best US Employer, Working Woman, 1998
- Best Place to Work, Holmes Report
Interviews and other mentions[edit]
- AlleyWatch, September 2013. Tech and the City: Sabrina Horn. Retrieved October 1, 2021.
- The Wall Street Journal, August 29, 2014. Managing Millennials. Retrieved October 1, 2021.
- The Business Journals, May 2, 2016. 5 Character Traits of Highly Successful Female Entrepreneurs. Retrieved October 1, 2021.
- Forbes, June 15, 2021. Five Tips For Running Your Organization With Integrity. Retrieved October 1, 2021.
- Forbes, June 16, 2021. How The Fake-It-Til-You-Make-It Strategy Is Affecting Honesty In The Business World. Retrieved October 1, 2021.
- Databird Business Journal, June 21, 2021. Horn Group Founder Sabrina Horn: 'Leading with integrity is hard because to do so, you have to be grounded in reality.' Retrieved October 1, 2021.
- Forbes, June 22, 2021. Why ‘Fake It Until You Make It’ Might Be Sabotaging Your Career. Retrieved October 1, 2021.
- Inc., June 24, 2021. 1 Rare Habit That Will Take You Down the Path to Real Leadership. Retrieved October 1, 2021.
- Inc., July 9, 2021. 6 Ways to Protect Your Brand as Your Company Grows. Retrieved October 1, 2021.
- Forbes, September 24, 2021. A Key To Better Leadership: Make It, Don’t Fake It. Retrieved October 1, 2021.
- 77 WABC, "ERNIE TALKS WITH SABRINA HORN – LEADERSHIP". wabcradio.com. Retrieved 2023-05-23.
References[edit]
- ↑ "Sabrina Horn, Horn Group, Inc". www.bloomberg.com. Retrieved 2021-11-22.
- ↑ "Horn Strategy". Sabrina Horn. Retrieved 2021-11-22.
- ↑ "Berrett-Koehler Publishers". bkconnection.com. Retrieved 2021-11-22.
- ↑ "Q&A with author Sabrina Horn (COM'85) | Alumni & Friends". www.bu.edu. Retrieved 2021-11-22.
- ↑ Partners, Finn. "Finn Partners Acquires Highly Respected Horn Group to Expand Technology Practice". www.prnewswire.com. Retrieved 2021-11-23.
- ↑ "Sabrina Horn - FINN Partners". 2021-05-05. Retrieved 2021-11-23.
- ↑ "Services". Sabrina Horn. Retrieved 2021-11-23.
- ↑ "Sabrina Horn - Author Biography". Entrepreneur. Retrieved 2023-05-23.
- ↑ "Sabrina Horn". Fortune. Retrieved 2023-05-23.
- ↑ Horn, Sabrina. "Sabrina Horn". CEOWORLD magazine. Retrieved 2023-05-23.
- ↑ "Leadership - KloudGin". Retrieved 2021-11-23.
- ↑ "Advisors | Illuminate Ventures". 2016-01-12. Retrieved 2021-11-23.
- ↑ "Sabrina Horn". JEGI CLARITY. Retrieved 2021-11-23.
- ↑ "Board". Dieu Donné. Retrieved 2021-11-23.
- ↑ "Sabrina Horn | Bostonia". Boston University. Retrieved 2021-11-23.
- ↑ "The Pulteney St. Survey". www.hws.edu. Retrieved 2021-11-23.
- ↑ "Sabrina Horn". Emerson College. 2023-05-22. Retrieved 2023-05-23.
- ↑ "Sabrina Horn (COM'85) | Alumni & Friends". www.bu.edu. Retrieved 2023-05-23.
- ↑ Gotian, Dr Ruth. "Why 'Fake It Until You Make It' Might Be Sabotaging Your Career". Forbes. Retrieved 2023-05-23.
- ↑ Taylor, Ivana (2021-09-14). "You Don't Have to Fake it to Be a Successful Leader". Small Business Trends. Retrieved 2023-05-23.
- ↑ "Slo Mo: A Podcast with Mo Gawdat: Sabrina Horn - Why You Should Never "Fake It Till You Make It," No Matter What You Hear on Apple Podcasts". Apple Podcasts. Retrieved 2023-05-23.
- ↑ "2014 PR People Award Winners". PRNEWS. Retrieved 2021-11-23.
- ↑ "Top Women in PR 2014: Sabrina Horn". PRNEWS. 2015-02-27. Retrieved 2021-11-23.
- ↑ Partners, Finn. "Finn Partners Acquires Highly Respected Horn Group to Expand Technology Practice". www.prnewswire.com. Retrieved 2021-11-23.
- ↑ Relations, Paramount Public (2015-01-23). "Women in PR-Sabrina Horn". Paramount PR. Retrieved 2021-11-23.
External Links[edit]
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