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Simba Sleep

From EverybodyWiki Bios & Wiki
Simba Sleep
Privately held company
Founded 📆
Founder 👔Steve Reid
James Cox
Andrew McClements
Harry McClements
Headquarters 🏙️,
United Kingdom
Area served 🗺️
  • Europe
  • Asia
  • North America
Products 📟 
  • Mattresses
  • Pillows
  • Bedding
Number of employees
🌐 Websitehttps://simbasleep.com/
📇 Address
📞 telephone

Simba Sleep (also known as Simba) is a British mattress company that was founded in 2015.[1] Simba's retail partnerships include John Lewis and Argos in the UK[2] and Sleep Country stores in Canada.[3]


Simba Sleep was co-founded in 2015 in the UK by Steve Reid, James Cox and the McClements family.[4][5] In February 2016, Simba became the first company to sell a hybrid mattress.[6] The company designed the mattress after analysing body profiling data from 10 million people.[7] The hybrid mattress consisted of five layers of foam and 2,500 conical springs which allowed it to be folded in two and vacuum-packed into a cardboard box.[8]

In March 2016, Simba announced a raise of £1 million in funding from Sir John Hegarty, as well as Richard Reed, co-founder of Innocent Drinks, and Tom Teichman.[9] Simba Sleep's initial investment round was followed by its Series A raise of £5 million in October 2016, as investors looked to support the brands’ overseas growth to markets such as France and Canada.[10]

In February 2017, the company received a further £9 million investment in February,[11][12] before unveiling another £40 million injection of funds in November. The Series B round was led by venture capital firm Atami Capital and included backers, such as Nigel Wray, chairman of Saracens rugby union club, and Swiss private bank Lombard Odier.[13][14]

In April 2017, Simba hired the Real Madrid and Wales footballer Gareth Bale to lead a promotional campaign,[15] which included the development of an aeroplane seat designed to maximise sleep.[16][17]

In August 2018, Allan Leighton succeeded Tom Teichman to become chairman of Simba Sleep, while continuing to serve as chairman of The Co-operative Group.[18][19]

At the start of 2020, Simba became operational in nine countries across Europe, Asia, and North America[20] and secured a further $24 million in investment, bringing a cash injection from Cartesian Capital Group.[21][22]


  1. "London-based mattress startup Simba Sleep that produces most advanced mattresses in the world bags €21.5M". Silicon Canals. Retrieved 2020-10-23.
  2. Butler, Sarah (2018-03-23). "Sleepy world of retail mattress sales gets rude awakening". The Guardian. ISSN 0261-3077. Retrieved 2020-10-24.
  3. "Simba agrees Canadian distribution deal". www.furniturenews.net. Retrieved 2020-10-23.
  4. Journal, The Gentleman's. "How Simba Sleep's founders raised £58 million | Gentleman's Journal". The Gentleman's Journal. Retrieved 2020-10-23.
  5. Reporter, L. L. B. (2016-10-13). "This British mattress start-up has just raised £5m". London Business News | Londonlovesbusiness.com. Retrieved 2020-10-23.
  6. Magazine, Wallpaper* (2016-08-31). "Wake up call: Simba Sleep is the hybrid mattress changing the way we sleep". Wallpaper*. Retrieved 2020-10-24.
  7. Manning, Ellen (2018-11-13). "Sleep sells: how mattress companies woke up to the science of slumber". The Guardian. ISSN 0261-3077. Retrieved 2020-10-24.
  8. Margolis, Jonathan (2020-10-16). "Mattress wars: rude awakening for a sleepy market". Financial Times. Retrieved 2020-10-24. Unknown parameter |url-status= ignored (help)
  9. Loizou, Kiki. "Mattress maker rouses investors". ISSN 0140-0460. Retrieved 2020-10-23.
  10. Quinn, James (2016-10-12). "Mattress start-up Simba wins firm support in £5m funding". The Telegraph. ISSN 0307-1235. Retrieved 2020-10-23.
  11. Quinn, James (2017-02-12). "Mattress retailer Simba Sleep raises £9m from raft of new City investors including husband of Heineken heir". The Telegraph. ISSN 0307-1235. Retrieved 2020-10-23.
  12. "The mattress startup battle's heating up in the UK as Simba gets in bed with top City investors". CityAM. 2017-02-13. Retrieved 2020-10-23.
  13. Evans, Peter. "Cash under the mattress at Simba Sleep". ISSN 0140-0460. Retrieved 2020-10-23.
  14. GmbH, finanzen net. "Online mattress startup Simba closes £40 million investment round | Markets Insider". markets.businessinsider.com. Retrieved 2020-10-23.
  15. Editor, Deirdre Hipwell, Retail. "Bale is role model for the laid back". ISSN 0140-0460. Retrieved 2020-10-26.
  16. April 2017, 11. "The aeroplane seat helping Gareth Bale get to sleep". fourfourtwo.com. Retrieved 2020-10-26.
  17. "This Mattress Company May Have Designed the Most Comfortable Airplane Seat Ever". Fortune. Retrieved 2020-10-30.
  18. "Allan Leslie Leighton, Simba Sleep Ltd: Profile and Biography". Bloomberg.com. Retrieved 2020-10-26.
  19. Gill, Oliver (2018-08-13). "Ex-Asda boss Leighton aims to deliver Simba bounce". The Telegraph. ISSN 0307-1235. Retrieved 2020-10-26.
  20. "London-based mattress startup Simba Sleep that produces most advanced mattresses in the world bags €21.5M". Silicon Canals. Retrieved 2020-10-24.
  21. "Simba raises $24m agreement with Cartesian Capital Group". UKTN (UK Tech News). 2020-01-03. Retrieved 2020-10-23.
  22. Hurley, James. "Simba Sleep bundles up US deal to fund global growth". ISSN 0140-0460. Retrieved 2020-10-23.

This article "Simba Sleep" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Simba Sleep. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.