This article contains paid contributions.
|Privately held company|
|Founder 👔||Steve Reid|
|Headquarters 🏙️||, |
Area served 🗺️
Number of employees
Simba Sleep (also known as Simba) is a British mattress company that was founded in 2015. Simba's retail partnerships include John Lewis and Argos in the UK and Sleep Country stores in Canada.
Simba Sleep was co-founded in 2015 in the UK by Steve Reid, James Cox and the McClements family. In February 2016, Simba became the first company to sell a hybrid mattress. The company designed the mattress after analysing body profiling data from 10 million people. The hybrid mattress consisted of five layers of foam and 2,500 conical springs which allowed it to be folded in two and vacuum-packed into a cardboard box.
In March 2016, Simba announced a raise of £1 million in funding from Sir John Hegarty, as well as Richard Reed, co-founder of Innocent Drinks, and Tom Teichman. Simba Sleep's initial investment round was followed by its Series A raise of £5 million in October 2016, as investors looked to support the brands’ overseas growth to markets such as France and Canada.
In February 2017, the company received a further £9 million investment in February, before unveiling another £40 million injection of funds in November. The Series B round was led by venture capital firm Atami Capital and included backers, such as Nigel Wray, chairman of Saracens rugby union club, and Swiss private bank Lombard Odier.
At the start of 2020, Simba became operational in nine countries across Europe, Asia, and North America and secured a further $24 million in investment, bringing a cash injection from Cartesian Capital Group.
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