Smith Lumen
| LLC (Limited Liability Company) | |
| ISIN | 🆔 |
| Industry | Brand consultancy |
| Founded 📆 | 2003 |
| Founder 👔 | |
| Headquarters 🏙️ | , Via Tortona, 4 - Milan , Italy |
Area served 🗺️ | |
Key people | Drew Smith – CEO and Founder |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Smith Lumen is an independent branding agency based in the heart of Milan’s design district.
It specialises in helping companies develop and transforms brands that help build long lasting relationship with consumers[1]
[2]. The company works globally and in diverse sectors that include retail, beverages, technology, fashion, food, cosmetics, beauty and pharmaceuticals.
History[edit]
Smith Lumen was founded in 2003 with the name of Lumen (branding agency) by the Canadian-born Drew Charles Smith, an award winning designer and creative director together with a business partner. In 2014 the agency has been wholly acquired by Drew Smith resulting in the change of name from Lumen to Smith Lumen.
In 2006, Smith Lumen established a London office and formed a strategic partnership with Mildberry [3] (Mildberry's Official site), a Russian design agency based in Moscow in the same year.
Over the past decade, Smith Lumen has completed almost 4000 projects for over 350 brands in 25 different countries[4], for clients that range from small startups to multinationals.
Work[edit]
Since inception, Smith Lumen has developed an approach that centres around ‘brand transformation’, an approach that is largely based on anticipation of macro trends that drive consumer needs, cultural relevance and how brands can evolve to remain relevant.[5] Their offer comprehends all different aspects of brand and packaging design, such as development of products and naming starting from the brand’s reason to exist. [5]To Smith Lumen, since constitution, design is solving problems and finding elegant and effective solutions. [6] Smith Lumen employs diverse talents and works directly with marketing, production and sales team through workshops and brainstorming. [5]
Sustainability[edit]
Since the constitution, the team developed a sustainability plan. To Drew Charles Smith, sustainability is being as efficient as possible, reducing costs, time and waste. [6] Lumen (branding agency), and Smith Lumen as a result, became in 2005 the first agency in Italy to become carbon neutral. [6]
Key Clients[edit]
Smith Lumen current and past clients are Alfasigma, Bauli, Bolton Group, Diageo, Ferrero, Henkell & Söhnlein, illycaffè, Lactalis, Manetti & Roberts, Mukki, Nestlè, Plensky Breweries, Podarvka Foods, Royal Unibrew, Orkla SABMiller Breweries, San Benedetto, Stock Spirits[7], Twinings[8] and Pierre Fabre Italia.
Notable awards[edit]
Smith Lumen has collected several awards. A list of the most recent notable honours received:
| Competition | Year | Award Category | Product | Client | Result |
|---|---|---|---|---|---|
| Grandprix Pubblicità Italia | 2016 | Packaging for Cosmetics | Humana Baby | Humana (Italy) | Winner[9] |
| Grandprix Pubblicità Italia | 2016 | Own and Private Label Packaging | Linea Sapori&Dintorni | Conad | Winner[9] |
| Grandprix Pubblicità Italia | 2016 | Beverage Packaging | Red Erik | Ceres | Winner[9] |
| Grandprix Pubblicità Italia | 2017 | Literature Design Award | Avery - Wine Label | Avery Dennison | Winner[10] |
References[edit]
- ↑ "Lumen Group Celebrates Its 10th Anniversary: Ten Years Young". popsop.com.
- ↑ Drew Charles Smith. ""How brandind can change the face of packaging"" (Interview). Europack.
- ↑ "13 July 2006 - Design Week". Design Week.
- ↑ "Smith Lumen - Consumer Branding". www.smithlumen.com.
- ↑ 5.0 5.1 5.2 "PRINTlovers!". Retrieved 11 February 2018
- ↑ 6.0 6.1 6.2 "Interview with Drew Smith, Founding Partner and Creative Director of LUMEN Group". popsop.com.
- ↑ "Infusi Twinings, restyling firmato da Smith Lumen". "Affaritaliani.it". Retrieved 1 January 2018.
- ↑ 9.0 9.1 9.2 "22nd Edition GrandPrix Brand Identity – 2016". Brandidentitygrandprix.com.
- ↑ "23rd Edition GrandPrix Brand Identity – 2017". Brandidentitygrandprix.com.
This article "Smith Lumen" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Smith Lumen. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
