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Splendia

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Splendia
Société anonyme
IndustryTravel
Founded2004
FounderElie De Coignac
Headquarters,
Spain
Area served
Wordlwide
ServicesHotel booking
OwnerVoyage Privé
Number of employees
70
Websitewww.splendia.com

Splendia or Splendia.com is an online travel agency specialized in hotel booking. The company's headquarters are located in Barcelona, Spain..[1] · [2].

History[edit | edit source]

Created in 2004 by Elie de Coignac and Benoît Durand[3], the website offers a selection of high-end hotels for destinations in Europe and around the world.[4] With the slogan "Luxury & Character Hotels", Splendia claims a luxury positioning[5] · [6] · [7] · [8] and works with hotel groups such as Accor, Marriott, Hilton, Ritz-Carlton, Starwood and Hyatt.[9] · [10]

Key figures[edit | edit source]

  • In 2004, Elie de Coignac and Benoît Durand created "Maroc Selection", a company that references and distributes high-end riads and hotels in Morocco.[11]
  • In 2006, Maroc Selection becomes "Travel Selection"[12]. Alven Capital invested 2 million euros to finance the company's international growth. [13] · [9]
  • In 2007, Travel Selection changes its name to "Splendia"[11]. The turnover reached 27 million euros.
  • In 2008, Omnes capital (formerly Crédit Agricole Private Equity) is contributing 3 million euros to help Splendia grow in America and Asia. Splendia has 70 employees in offices in Barcelona, Hong Kong and Miami [14].
  • In 2010, the Splendia.com website is available in 10 languages[11] and covers 130 countries with nearly 5,000 luxury hotels in its portfolio [15].
  • In 2011, Splendia gets a "Travel d'or" in the hotel category[16] and launches StayPrivé, its own private luxury hotel sales website [17] · [18] · [19] · [20]. In September 2011, Ferrari chooses Splendia as partner of its event "FF Passion 4 Tour" for the benefit of the charity "Make-A-Wish France" [21] · [22] · [23] · [24] · [25] · [26]
  • In 2012, the company developed many partnerships such as Air France, MasterCard, Visa Premier, Post Bank Germany, Generali, Vodafone Italy or Avis Spain[27] · [28] · [29] · [30] · [31] · [32] · [33] and achieved a turnover of 50 million euros with 1 million unique visitors per month [34] · [35].
  • In 2014, for its 10th anniversary, Splendia launched "Instagramers City Guides" an operation mobilizing users of the Instagram social network to discover several cities of the world. The objective being to transcribe the lived experiences, to share the discoveries, the good plans and the moments of life with the community Splendia. Following this operation, Splendia became at the time the first travel brand on Instagram, surpassing Booking and Tripadvisor in number of followers on the social network.[36] · [37] · [38] · [39] · [40] · [41] · [42] · [43].
  • In 2016, Splendia was acquired by the Voyage Privé group, an online travel agency specialising in private sales, for an undisclosed amount [44] · [45]. The double objective of this acquisition was to enable Voyage Privé to acquire a CMS technology and connectivity essential to the development of the relationship with hoteliers as well as to develop a permanent collection of high-end hotels to book outside its private sales periods [13] · [46] · [47] · [48]
  • In 2017, the New York news site Time places Splendia.com 5th in its ranking of websites allowing to book luxury hotel rooms at an advantageous rate.[49]

See also[edit | edit source]

Notes and references[edit | edit source]

  1. Splendia. "Splendia - About us". Splendia. Retrieved 2018-03-21.
  2. "Splendia | Crunchbase". Crunchbase. Retrieved 2018-03-21.
  3. "Splendia Ltd.: Private Company Information - Bloomberg". www.bloomberg.com. Retrieved 2018-03-21.
  4. Madridiario (2018-04-11). "¿Buscas un hotel en Madrid?". Madridiario (in español). Retrieved 2018-04-23.
  5. Vora, Shivani (2007-09-06). "Haute High-Design Hotels". Forbes. Retrieved 2018-04-23.
  6. Yang, Lucy (2017-08-07). "11 websites that let you book luxury hotel rooms for cheap". Business Insider. Retrieved 2018-04-23.
  7. "Splendia : des avantages premiums pour tous les Français dans des Hôtels de Luxe & Caractère ! - Luxe / Foxoo" (in français). 2012-05-02. Retrieved 2018-03-21.
  8. "Elie de Coignac dans le magazine Entreprendre avec son entreprise Splendia". www.iscparis.com (in français). ISC Paris Business School. Retrieved 2018-04-23.
  9. 9.0 9.1 Carnet, Decideur (2014-01-17). "Elie De Coignac - Cofondateur et directeur général de Splendia". L'Echo Touristique (in français). Retrieved 2018-04-23.
  10. Jutant, Frédéric. "Splendia / Voyage Privé | Frédéric Jutant". www.frederic-jutant.fr (in français). Retrieved 2018-04-23.
  11. 11.0 11.1 11.2 Beranger, Anne-Laure (2008-05-27). "Elie de Coignac (Splendia) "Nous voulons faire de splendia une société spécialisée dans le CRM du luxe"". Journal du Net (in français). Retrieved 2018-04-23.
  12. DEVAUX, Guillaume (2006-08-30). "Travel Selection lève 1,5 millions pour créer son label international". www.journaldunet.com. Retrieved 2018-04-23.
  13. 13.0 13.1 "Private travel sales company Voyage Privé acquires Barcelona-based hotel booking site Splendia - Tech.eu". 2016-05-03. Retrieved 2018-03-21.
  14. Agricole, Crédit. "Splendia secures a second round of funding to strengthen its position in Asia and the US | Crédit Agricole". www.credit-agricole.com. Retrieved 2018-03-21.
  15. Moreau, Marion (2012-05-14). "Zoom sur Splendia, la réservation d'hôtels haut de gamme" (in français). Retrieved 2018-03-21.
  16. "Les Travel d'Or récompensent Selectour.com - L'Echo Touristique" (in français). 2011-03-18. Retrieved 2018-03-21.
  17. "Ventes privées : StayPrivé.com propose des séjours de luxe jusqu'à -70%" (in français). 2011-05-26. Retrieved 2018-03-21.
  18. "STAYPRIVÉ - par Splendia - Dossier de presse" (in français). 2011-05-26. Retrieved 2018-03-21.
  19. "Spendia Unveils Stayprivé, a Luxury Hotel Deals Site - Elite Choice". elitechoice.org. Retrieved 2018-03-21.
  20. "Apply for a Trademark. Search a Trademark". trademarkia.com. Retrieved 2018-03-21.
  21. "Quand Splendia rencontre Ferrari | A La Une | Luxe Magazine". www.luxe-magazine.com (in français). Retrieved 2018-03-21.
  22. "Soirée de charité Ferrari FF / Splendia / Make a wish - Web and Luxe - Blog Luxe Marketing". www.webandluxe.com (in français). Retrieved 2018-03-21.
  23. WUP (2011-09-21). "FF Passion 4 Tour". Retrieved 2018-03-21.
  24. "Ferrari FF Passion 4 Tour - Splendia". 2011-09-05. Retrieved 2018-03-21.
  25. "FF Passion 4 Tour: The Ferrari Finale - Splendia". 2011-09-28. Retrieved 2018-03-21.
  26. "Ferrari FF Passion 4 Tour||por Felipe Tamegão - Blog In Off" (in português). 2011-09-27. Retrieved 2018-03-21.
  27. Moreau, Marion (2012-05-14). "Zoom sur Splendia, la réservation d'hôtels haut de gamme" (in français). Retrieved 2018-03-21.
  28. "Terminos y Condiciones de Splendia.com". AirFrance (in español). Retrieved 2018-03-21.
  29. "Mastercard Black e Visa Infinite oferecem benefícios exclusivos em hotéis pelo mundo" (in português). 2013-01-31. Retrieved 2018-03-21.
  30. "Postbank Girokonto". www.finanzen-test.com (in Deutsch). Retrieved 2018-03-21.
  31. "Top Premium Girokonten 03/2018". www.kontofinder.de (in Deutsch). Retrieved 2018-03-21.
  32. "Postbank Giro Extra Plus mit Visa Gold". www.girokonto.org (in Deutsch). Retrieved 2018-03-21.
  33. TH (2012-04-04). "Splendia devient partenaire d'HotelsCombined.com pour ses hôtels de Luxe et de Caractère - TendanceHotellerie.fr" (in français). Retrieved 2018-03-21.
  34. DGTV (2012-11-06). "Elie de Coignac Fondateur de Splendia". Retrieved 2018-03-21.
  35. "Splendia, le leader de la réservation d'hôtels haut de gamme fête ses 10 ans". www.info-luxe.com (in français). 2014-01-31. Retrieved 2018-04-23.
  36. "Splendia.com se livre sur Instagram - L'Echo Touristique" (in français). 2014-10-27. Retrieved 2018-03-21.
  37. "Splendia lance un guide de voyage réalisé à partir de photos Instagram" (in français). 2014-10-23. Retrieved 2018-03-21.
  38. D., Laura (2014-10-21). "Comment Splendia a dépassé Trip Advisor sur Instagram". La Réclame (in français). Retrieved 2018-03-21.
  39. Ropars, Fabien (2014-10-21). "Splendia crée le premier guide de voyage Instagram". Blog du Modérateur (in français). Retrieved 2018-03-21.
  40. Bruc, Mathieu (2014-11-13). "Les guides de voyage Splendia composés à partir de photos Instagram" (in français). Retrieved 2018-03-21.
  41. "Travel Site Partners With Prolific Instagramers To Crowdsource Travel Guides". Marketing Land. 2014-10-22. Retrieved 2018-03-21.
  42. Baballa, Lucía (2015-09-09). "Splendia hotels: caso de éxito". ILoveInstagram (in español). Retrieved 2018-03-21.
  43. "Splendia Instagramers City Guides - Communiqué de presse Octobre 2014" (PDF) (in français). 2014-10-14.
  44. "Voyage Prive buys hotel booking site Splendia". 2016-05-04. Retrieved 2018-03-21.
  45. "Voyage Privé rachète Splendia" (in français). 2016-05-02. Retrieved 2018-03-21.
  46. "COMMUNIQUË DE PRESSE Voyage Privé annonce l'acquisition de Splendia" (PDF) (in francais). 2016-05-02.CS1 maint: Unrecognized language (link)
  47. de Juana, Rodolfo (2016-05-05). "Voyage Privé se hace con la startup barcelonesa Splendia » MuyPymes". www.muypymes.com (in español). Retrieved 2018-03-21.
  48. Rodríguez, Samuel (2016-05-09). "Voyages-Prive adquiere la plataforma española de reservas hoteleras Splendia". ecommerce-news.es. Retrieved 2018-04-23.
  49. "11 Websites That Let You Book Luxury Hotel Rooms for Cheap". Time. 2017-08-11. Retrieved 2018-04-23.

External link[edit | edit source]


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