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Stacy Jones - Hollywood Branded

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Stacy Jones is an influencer and branded content marketing expert, and host of the business podcast “Marketing Mistakes (& How To Avoid Them)”. She is recognized for her work building global entertainment and influencer marketing branding campaigns for top Fortune 500 companies and hundreds of brands, including BlackBerry, Bumble (app), Canadian Club, Lacoste and Pilot Pen [1]. Jones is the CEO and founder of Hollywood Branded[2], a Los Angeles influencer marketing, branded content and product placement agency established in 2007.

Acknowledged as an expert in the influencer marketing field, she has appeared on the BBC [3]; spoken at conferences around the globe[4]; and has been featured in dozens of media outlets, including Forbes [5][6], Business Insider [7], USA Today [8], The Australian Financial Review [9], Market Watch [10], InStyle [11], and Hollywood Reporter [12]. Jones has also written for the academic Journal of Brand Strategy[13].

When a coffee cup was left on set during production of season eight of Game of Thrones, it went viral along with the debate of whether the cup featured was from Starbucks. Known for her work in product placement, Jones was interviewed by multiple press outlets to share her insights on the media impressions Starbucks earned from the accidental product placement. Jones spoke about the incident with outlets such as Money Magazine [14], CGTN [15], and CNBC [16]among many others. Other recent interviews with Stacy Jones have included Women’s Wear Daily [17], InStyle [18], VOX [19], Hollywood Reporter [20], Yahoo! [21], Celebuzz [22], Luxury Memo[23] and others.

References[edit]

  1. Renko, Erik. "Interview: Stacy Jones of Hollywood Branded". Brands&Films. Brands&Films. Retrieved April 25, 2011.
  2. Rodriguez, Ashley. "How Netflix and HBO are opening up marketing opportunities for their TV shows that usually only blockbuster movies get". Business Insider. Business Insider. Retrieved June 28, 2019.
  3. Thomas, Emily. "Is Product Placement Getting In Your Face?". BBC. Penguin Random House. Retrieved January 27, 2019.
  4. Branded, Hollywood. "The Digital Hollywood Experience". DigitalHollywood.com. Skirball. Retrieved May 23, 2019.
  5. Dent, Millie. "Cinnabon's Employee of the Month: Saul Goodman". Forbes. Forbes Publishing. Retrieved March 9, 2015.
  6. Elliott, Hannah. "The Real American Idol: How J.Lo Got Her Mojo Back". Forbes. Forbes Publishing. Retrieved May 16, 2012.
  7. Murray, Tom. "The misplaced coffee cup on 'Game of Thrones' is worth $2 billion to Starbucks in free publicity". MSN.com. Microsoft. Retrieved May 8, 2019.
  8. Tyko, Kelly. "Can Starbucks cup on 'Game of Thrones' translate to billions in free advertising?". USA Today. Gannett. Retrieved May 7, 2019.
  9. Brown, Annie. "How Rihanna is helping Chopard sell high jewellery". The Australian Financial Review. Nine Publishing. Retrieved July 20, 2017.
  10. Blasi, Weston. "That 'Game of Thrones' coffee cup is worth at least $250,000 to Starbucks". Market Watch. Dow Jones & Co. Retrieved May 7, 2019.
  11. Bloom, Meghan. "What Are All of Ivanka Trump's Sudden Hair Changes Trying to Tell Us?". InStyle. Meredith Corporation. Retrieved September 6, 2019.
  12. Hemphill, Meg. "Hollywood's Top Glam Squads: Zendaya, Margot Robbie and the Red-Carpet Talents Launching Trends". Hollywood Reporter. Lynne Segall. Retrieved September 25, 2019.
  13. Jones, Stacy. "Henry Stewart Publications' Journal of Brand Strategy". Henry Stewart Publications. Henry Stewart Publications. Retrieved January 15, 2015.
  14. Lee, Jessica. "That Viral Cup in Game of Thrones Could Have Given Starbucks $2.4 Billion in Free Advertising". Facebook. Facebook. Retrieved May 8, 2019.
  15. Fairclough, Owen. "Game of Thrones finale marks end of an era in TV". CGTN America. China Global Television Network. Retrieved May 20, 2019.
  16. Whitten, Sarah. "Starbucks got an estimated $2.3 billion in free advertising from 'Game of Thrones' gaffe, and it wasn't even its coffee cup". CNBC. NBCUniversal. Retrieved May 7, 2019.
  17. Moore, Booth. "How Rihanna's LVMH Deal Could Change the Future of Celebrity and Fashion Branding". Womens Wear Daily. Paul Jowdy. Retrieved May 13, 2019.
  18. Jones, Isabel. "Could Lori Loughlin's Influencer Daughter Actually Benefit from the College Admissions Scandal?". InStyle. Meredith Corporation. Retrieved March 15, 2019.
  19. Plante, Stephie. "Pottery Barn is releasing a Friends collection for the show's 25th anniversary". Vox.com. Vox Media. Retrieved July 15, 2019.
  20. Moore, Booth. "Why Dakota Johnson Was the Perfect Choice to Debut Hedi Slimane's Celine on the Red Carpet". Hollywood Reporter. Lynne Segall. Retrieved October 25, 2018.
  21. Milne, Carly. "The bizarre narrative of the celebrity 'stepping out' story". Yahoo! News. Yahoo!. Retrieved September 21, 2017.
  22. Levy, Rachel. "Taylor Swift Dating Conor Kennedy Relationship Could Benefit Both Says Brand Expert". Celebuzz!. Buzz Media. Retrieved September 12, 2012.
  23. Jones, Sarah. "Entertainment marketing – Luxury Memo special report". Luxury Daily. Napean. Retrieved October 30, 2017.


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