Switchboard Live

Switchboard Live makes it easy to connect a single live stream (webinar, conference, event, panel) to multiple social channels/platforms (Facebook, YouTube, Twitter, Twitch, etc..) simultaneously to reach an expanded viewing audience.

Founded in 2016 by Rudiger J. Ellis, Switchboard Live works with multiple NFL teams (Titans, Dolphins, Ravens) online media partners (Barstool Sports, The Ringer, Buzz Feed News), TV stations (NBC LA, NBC Miami, Televisa News) and business customers (Dell Technologies, FAA, Boston Landmarks Orchestra).

By leveraging their StreamShare feature, stream participants can now opt-in their own social channels to natively go live on their socials when the source stream is started, for maximum reach.

Recently they have opened up their programmatic API to allow app developers, encoding companies, online meeting/virtual event companies the ability to quickly add multi-streaming functionality to their current service or product offering. The approach is a usage based pricing model like Twilio/Stripe/Plaid, but for multi-streaming.

References

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