TRACE Global
| ISIN | 🆔 |
|---|---|
| Industry | Mass media |
| Founded 📆 | 2002 |
| Founders 👔 | Claude Grunitzky, Olivier Laouchez and Richard Wayner |
| Headquarters 🏙️ | , 73, rue Henri Barbusse, 92110 Clichy , |
Area served 🗺️ | Worldwide |
Key people | Olivier Laouchez (Co-founder, Chairman & CEO) |
| Products 📟 |
|
| Services | Events |
| Owner | Modern Times Group (75%) Olivier Laouchez |
| Members | |
Number of employees | |
| 🌐 Website | trace |
| 📇 Address | |
| 📞 telephone | |
TRACE, is a French media group founded by Olivier Laouchez, Claude Grunitzky and Richard Wayner in 2002.
TRACE owns and operates 22 paid TV channels, 7 FM radio stations, over 30 digital and mobile services, and develops content production and syndication activities reaching 60 million paid subscribers and 200 million viewers, listeners and mobile users in 200 countries.
TRACE is already the leading youth media brand in Sub-Saharan Africa and the signature afro-urban media brand in France, the Caribbean and the Indian Ocean.
History[edit]
Activities[edit]
Television[edit]
TRACE has created 10 music TV formats with 22 localized versions and 2 entertainment channels: one dedicated to global afro-urban culture and one specialized in the lives of sports celebrities.
The diversity of TRACE TV feeds cater to the needs of TRACE’s audience in search of a global view on urban culture as well as localized content.
Each year, TRACE TV channels receive multiple awards all over the world.
| Channel | Launch date |
|---|---|
| TRACE Urban Music channel dedicated to urban music. |
2003 |
| TRACE Tropical Music channel dedicated to Tropical music. |
2009 |
| TRACE Africa Music cannel dedicated to African music. |
2011 |
| TRACE Sport Stars Entertainment channel dedicated to sports celebrities. |
2011 |
| TRACE Toca Musical channel dedicated to urban music from Angola, Mozambique, Guinea Bissau, Brazil and Cabo Verde. |
2014 |
| TRACE Gospel Musical channel dedicated Gospel music. |
2015 |
| TRACE Naija Musical channel dedicated to Nigerian and Ghanaian music. |
2016 |
| TRACE Mziki Musical channel dedicated to East African and Swahili music in all its forms. |
2016 |
| TRACE Prime Entertainment channel dedicated to afro-urban culture. |
2017 |
Radios[edit]
TRACE now operates 6 FM networks and over 25 digital radios available worldwide.
| Radio | FM Frequency |
|---|---|
| TRACE FM Côte d'Ivoire | 95.0 |
| TRACE FM Guadeloupe | 92.1 – 94.1 |
| TRACE FM Guyane | 104.3 – 106.2 – 92.4 |
| TRACE FM Haïti | 102.7 |
| TRACE Martinique | 90.6 – 97.1 – 102.7 |
| TRACE FM Reunion Island | 89.8 – 91.0 – 104.6 – 104.4 |
Digital[edit]
TRACE fans and users are digital natives. We connect constantly with our audiences through digital platforms, localized websites and social networks.
- TracePlay : Launched in 2017 is a subscription-based entirely dedicated to urban and afro-urban music and entertainment.
The App is available worldwide on most connected devices and offers an instant and unlimited access to 10 live TV channels, 30 live radios and more than 2000 on demand programs. - TRACE Radio : Launched in 2017, is a app that gather in on spot all TRACE FM radios, news and gossips related to urban celebrities. It offers a free access to the 7 TRACE FM on your iOS and Android smartphones.
- TRACE.tv : is a global website featuring urban and afro-urban celebrity news, music, lifestyle, entertainment and culture from Europe, Africa, the Caribbean, USA.
Studios[edit]
Through a global network of journalists, editors and producers, TRACE creates exclusive content that caters to the multicultural audience needs for afro-urban entertainment, music, sport, culture, fashion and art.
Each year, TRACE invests in the production and commission over 300 fresh HD hours of exclusive original urban entertainment content focused on TV-series, documentaries, tv-shows and concerts.
Events[edit]
TRACE offers a variety of innovative services including music events and talent search competition to create comprehensive content experiences that connect TRACE with its audiences. TRACE is building a community for those who see their “niche” afro-urban content not as a passing interest, but as a core component of who they are and how they de ne themselves. TRACE makes sure that its fans and super fans constantly engage with TRACE products and services on a daily basis.
- TRACE Live is a unique music immersive experience featuring live A-list artists shows and broadcast worldwide in 360° and Virtual Reality.
- TRACE Music Star is a musical talent search competition, with the goal of discovering the greatest singing talent.
- The TRACE Awards celebrate Hip-hop legends and hottest sensations of the urban music scene. With over 150 artists on stage, the shows features the latest hits but also original versions of Hip-hop classics.
References[edit]
This article "TRACE Media Group" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:TRACE Media Group. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
