The Ad Plain
When The Ad Plain (TAP) started in 2002 the aim was simple. To create an agency culture that everybody would love to work in with good people, great clients and a supportive working environment. An environment that attracts talented, like-minded people who want to concentrate their energy on clients and achieving rather than playing company politics.
This approach and collective experience has also helped the agency to develop an extensive global network of content generators and marketing specialists, enabling it to offer an accurate and creative approach to regional requirements.
As the Managing Director, Duncan Murray-Clarke says : "Over the last 30+ years we have seen amazing change in the agency world. Historically a good creative idea would win and retain you the business. Now through technology the world is so much more accountable and that good creative concept is tracked along the whole messaging journey through to a sale. As well as this accountability, the whole way of reaching people has changed beyond all recognition. This has bought a new set of challenges because your messaging can easily be presented to the right audience, in the right environment and at the right time, but it has to appeal and generate engagement".
TAP - Agriculture specialist agency[edit]
Agriculture in particular is a sector facing huge challenges in the wake of global warming, population growth and volatile commodity prices. Beyond crops, TAP sees all areas of agriculture facing increasing challenges. To help their Clients, they believe that there is the need to look up and consider the entire eco-system, examine new alternative strategies and encourage you to ask yourself the hard, difficult questions. The TAP team specialise in the world of agriculture because they believe having a specialism adds real value for their clients.
Rebranding of The Ad Plain[edit]
Since Duncan Murray-Clarke started the agency 16 year ago the team have seen the company evolves from a “full service advertising agency” to a creative content provider specialising in the world of agriculture.
TAP España[edit]
The TAP team have seen their offering evolve as an agency lately. More decision makers are looking for “something else”, maybe an alternative to the large network agencies. The largest ad group of companies WPP has seen its share price drop by a third[1] in the last year and at the weekend we saw the departure of industry giant Sir Martin Sorrell[2]. If some clients are expecting more, then TAP thinks that it should be an opportunity for the independent agencies.
With this in mind, Duncan Murray-Clarke was delighted to announce, last March 2018 that the agency was going to be opening a branch in Madrid. This will strategically give them a presence in mainland Europe and Spain has strong agricultural business. Borja Vega will be moving back over to Spain at the end of April 2018 as a head of the new branch.
References[edit]
- ↑ "Subscribe to read". Financial Times. Retrieved 2018-06-07.
- ↑ "Sir Martin Sorrell leaves WPP in a sorry state". The Economist. Retrieved 2018-06-07.
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