The Rise and Fall of TnT Productions
What a befitting abbreviation that when we started Talent n Technique which is what TnT stands for! Mainly we were out to assemble the greatest of talents from South Africa and just “blow up” in the industry! That was the main mission...we make music, hit the airwaves and TAKEOVER the game. Needless to say it has been quite the inverse, the talent was never fully acquired and the time was never taken to develop - hence thus we just had to blow it all up! TnT Productions was no more and it all to be done away with! You could call it a monumental failure, but with the view of optimism and remembering that this is what business entails; learning from failure! It’s what embodies the term organisation - it has to be to organic: learn, evolve and grow past adversities like a living ORGANism! In the end, the long term strategic survival was in jeopardy and TnT Productions was just not able to stand the test of time.
The first to understand “what happened” and “how did we get here” is through self analysis! We need to REALLY think where did it all go wrong? TnT’s problem started with the other name that accompanied it...it was a production company! Music as a whole was just simply not selling, so the more we produced, the more dire the returns were in terms of finances. Around the time of working with Ray Mupats, TnT served as the production business unit of the HMI Group! This proved to be a monumental failure all because, the production was working in complete isolation and disconnected from the activities of the other groups. There were activities that seemed to be at odds with what was being done on the production side. For starters - the models who were brought in to the setup, when we never “produced” fashion or apparels never made any sense to me! So what was really going on over here? We didn’t exactly push out music videos at any rate for us to make money off of that, but now that we on that subject - I have an interesting story to tell. There was R30 000 budget set on the video for Ray’s song Gold Digger and I can tell you the story…